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Resources & Blog: Digital Marketing

How To Use Email Marketing to Drive Revenue

How To Use Email Marketing to Drive Revenue Email marketing is a simple, cost-effective way to drive revenue that any small business can implement. With 99% of consumers checking their email every day, it is likely that your message will get your customers attention if you create effective email campaigns. Here are four tips you can use in email marketing to drive your revenue. 1. Create Mobile Friendly Emails According to Marketing Land, an estimated 66% of all emails are now opened on mobile devices. So it is vital to create email...

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The Importance of Video Design in Marketing in 2020

The Importance of Video Design in Marketing in 2020 Design thinking is a skill that requires dedication and creativity to master. In marketing, creating effective designs is a make or break way to connect with your audience and communicate your message.  In our video-centric world that we live in, the need for video design in marketing is more important than ever before.  Video is easy for your users to digest and be able to understand your marketing messages more clearly.  It is easy to see why people gravitate to this medium and why there are...

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Stack Up New Tech Skills This Summer

Stack Up New Tech Skills This Summer Today, the tech skills you need to stay relevant in the workplace are constantly changing. Whether you’ve been in the same industry for years or you’re wanting to change careers, professional development opportunities increase industry knowledge, keep you relevant, and will help you stand out among the crowd.  More than 40 million Americans have applied for unemployment during the pandemic. Developing new tech skills is going to be an essential for people to get back to work. So take advantage...

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Make the Most of Your Social Media Campaigns

Make the Most of Your Social Media Campaigns Social media campaigns can have a significant impact on bringing new revenue to your business. Brands spend an average of $4,000 to $7,000 per month on social media alone, according to The Content Factory.  Social media campaigns are a major investment and if they are done correctly can have a major ROI.  Unlike your ongoing social media marketing, campaigns are created for a specific purpose and last for a limited time period. To be successful, social media campaigns should be strategically...

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How to Take your Videos From Amateur to Pro

How to Take your Videos From Amateur to Pro Video for marketing is here to stay. Gone are the days when businesses can rely solely on static ads. Videos are everywhere, and they’ve become an essential tool for marketers. If you’re not incorporating video into your marketing strategy, it’s time to make some changes. Here are a few reasons why: 70% of consumers say that they have shared a brand’s video. (Wyzowl) 72% of businesses say video has improved their conversion rate. (Wyzowl) 52% of consumers say that watching product videos makes...

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