Resources & Blog: Digital Marketing
by Ally Biernat | Jul 2, 2020 | Business Advice, Digital Marketing, DWC Certificate Programs, Email Marketing, Professional Development, Tips & Tricks
Tags: certificate programs, digital marketing, digital marketing certificate, digital marketing tools, email campaign, Email List, email marketing
Email marketing is a simple, cost-effective way to drive revenue that any small business can implement. With 99% of consumers checking their email every day, it is likely that your message will get your customers attention if you create effective email campaigns. Here are four tips you can use in email marketing to drive your revenue. 1. Create Mobile Friendly Emails According to Marketing Land, an estimated 66% of all emails are now opened on mobile devices. So it is vital to create email...
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by Ally Biernat | Jun 23, 2020 | Adobe After Effects, Adobe Creative Cloud, Adobe Premiere Pro, Career Training, Design Fundamentals, Digital Marketing, DWC Certificate Programs, Video Design
Tags: 2020, digital marketing, marketing, video design, video design in marketing
Design thinking is a skill that requires dedication and creativity to master. In marketing, creating effective designs is a make or break way to connect with your audience and communicate your message. In our video-centric world that we live in, the need for video design in marketing is more important than ever before. Video is easy for your users to digest and be able to understand your marketing messages more clearly. It is easy to see why people gravitate to this medium and why there are...
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by Ally Biernat | Jun 5, 2020 | Adobe Creative Cloud, Business Applications, Career Training, Community, Design Fundamentals, Digital Marketing, Digital Photography, DWC Certificate Programs, DWC Student Success Story, Employment Training, Microsoft Office, Professional Development, Web Design, Workshop Blog Posts
Tags: certificate programs, classes, digital marketing, digital photography, new tech skills, professional development, skills based training, tech skills, video design, web design, women in technology
Today, the tech skills you need to stay relevant in the workplace are constantly changing. Whether you’ve been in the same industry for years or you’re wanting to change careers, professional development opportunities increase industry knowledge, keep you relevant, and will help you stand out among the crowd. More than 40 million Americans have applied for unemployment during the pandemic. Developing new tech skills is going to be an essential for people to get back to work. So take advantage...
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by Ally Biernat | Apr 23, 2020 | Business Advice, Digital Marketing, Digital Marketing, DWC Certificate Programs, SEO and Social Media, Social Media Advertising, Social Media for Business, Tips & Tricks, Workshop Blog Posts
Tags: digital marketing, social media, social media campaigns, social media metrics
Social media campaigns can have a significant impact on bringing new revenue to your business. Brands spend an average of $4,000 to $7,000 per month on social media alone, according to The Content Factory. Social media campaigns are a major investment and if they are done correctly can have a major ROI. Unlike your ongoing social media marketing, campaigns are created for a specific purpose and last for a limited time period. To be successful, social media campaigns should be strategically...
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by Ally Biernat | Mar 19, 2020 | Adobe Photoshop, Digital Marketing, Digital Photography, Photoshop Elements, Tips & Tricks, Video Design
Tags: digital marketing, iPhone, video design, video marketing
Video for marketing is here to stay. Gone are the days when businesses can rely solely on static ads. Videos are everywhere, and they’ve become an essential tool for marketers. If you’re not incorporating video into your marketing strategy, it’s time to make some changes. Here are a few reasons why: 70% of consumers say that they have shared a brand’s video. (Wyzowl) 72% of businesses say video has improved their conversion rate. (Wyzowl) 52% of consumers say that watching product videos makes...
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