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Resources & Blog: Digital Marketing

Google Ads Basics

Google Ads Basics Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...

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Certificate Programs at Digital Workshop Center

Certificate Programs at Digital Workshop Center Finding Your Success with Digital Workshop Center Higher education is changing. No longer do you need to spend four years in a university setting, only to come out with high student loan debt and immense pressure to find a job. Certificate programs from accredited technical education institutions like Digital Workshop Center are the wave of the future. The Certificate Programs at Digital Workshop Center offers you the opportunity to learn the technical skills you need to land a job in a...

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Excel and Google Analytics

Excel and Google Analytics Make the Most of Your Data Google Analytics is a web-based website tracking tool that will collect data about your website and its users for a wide variety of events, such as website traffic, referring sources, conversions, and much more. Excel, on the other hand, is a spreadsheet-based program that lets you take data from any given source – including Google Analytics – to quantify and understand your results. When you use Excel and Google Analytics in conjunction with one another, you can...

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Four Ways to Leverage Google Analytics Goals

Four Ways to Leverage Google Analytics Goals SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...

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Top 5 Reasons You Should Utilize Video Marketing

Top 5 Reasons You Should Utilize Video Marketing Add video marketing channels to boost your marketing plan In the new year, there are many opportunities for you to increase the effectiveness of your company’s marketing. One of the best, easiest, and most cost-effective ways to do so is video marketing. By adding videos to your marketing plan, you’ll not only give customers content in the way they prefer to consume it but it will also boost your SEO results and increase your conversions. If you’re on the fence about video marketing, here are...

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