Resources & Blog: Digital Marketing
by Ally Biernat | Jul 2, 2020 | Business Advice, Digital Marketing, DWC Certificate Programs, Email Marketing, Professional Development, Tips & Tricks
Tags: certificate programs, digital marketing, digital marketing certificate, digital marketing tools, email campaign, Email List, email marketing
Email marketing is a simple, cost-effective way to drive revenue that any small business can implement. With 99% of consumers checking their email every day, it is likely that your message will get your customers attention if you create effective email campaigns. Here are four tips you can use in email marketing to drive your revenue. 1. Create Mobile Friendly Emails According to Marketing Land, an estimated 66% of all emails are now opened on mobile devices. So it is vital to create email...
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by Ally Biernat | May 7, 2020 | Advanced Graphic Design, Business Advice, Career Training, Data Science, Digital Marketing, DWC Certificate Programs, Employment Training, Graphic Design Certificate, Professional Development, Project Management, Web Design
Tags: computer science, diversity, STEM, woc in tech, women CEO, women entrepreneurs, women in business, women in computer science, women in design, women in tech, women in technology, women leaders, women of color
Although we have a long road until we achieve gender equality in the workplace, we’re starting to see a rise of women in technology. As there is an increasing need for software engineers and web developers around the world, women are gradually finding careers in science, technology, engineering and mathematics (STEM). According to the Society of Women Engineers’s latest statistics: 26% of computer scientists are women Women make up 20% of engineering graduates 16% of the engineering workforce...
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by Ally Biernat | Apr 23, 2020 | Business Advice, Digital Marketing, Digital Marketing, DWC Certificate Programs, SEO and Social Media, Social Media Advertising, Social Media for Business, Tips & Tricks, Workshop Blog Posts
Tags: digital marketing, social media, social media campaigns, social media metrics
Social media campaigns can have a significant impact on bringing new revenue to your business. Brands spend an average of $4,000 to $7,000 per month on social media alone, according to The Content Factory. Social media campaigns are a major investment and if they are done correctly can have a major ROI. Unlike your ongoing social media marketing, campaigns are created for a specific purpose and last for a limited time period. To be successful, social media campaigns should be strategically...
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by Digital Workshop Center | Mar 3, 2020 | Advanced Graphic Design, Business Administration, Business Advice, Business Applications, Case Study, Data Science, Digital Marketing, DWC Certificate Programs, Employment Training, Graphic Design Certificate, Graphic Design Fundamentals, Tips & Tricks, Web Design Development, Workshop Blog Posts
Tags: career, career coaching, certification programs, executive coaching, resume, soft skills, tips
Today, almost all job postings are offered online. Job sites like Indeed or Monster are well organized for both you and the hiring managers to be able to efficiently communicate, schedule interviews, and more. However, the ease of finding jobs today can make finding the right jobs overwhelming. It can also mean competing with hundreds of other candidates who can apply at the click of a button. Here’s how to strategize your online job search to find jobs that are right for you, avoid stress,...
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by Digital Workshop Center | Dec 12, 2019 | Advanced Graphic Design, Business Administration, Career Training, Case Study, Community, Data Science, Digital Marketing, DWC Certificate Programs, DWC Student Success Story, Employment Training, Graphic Design Certificate, Web Design Development, Workshop Blog Posts
Tags: certificate programs, continued education, gift certificate, professional development
It’s never too late to invest in your professional development. And with the New Year (and new decade) approaching, now is as good a time as any to prioritize yourself and make 2020 a year of professional growth! Recent students who completed a Certificate Program at Digital Workshop Center saw a $19k average increase in their annual salary! That’s a pretty impressive increase — wouldn’t you like a chance to earn more money in the New Year? 3 reasons to invest in your professional development...
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by Digital Workshop Center | Sep 18, 2019 | Adobe Photoshop, Digital Marketing, Graphic Design Certificate, Graphic Design Fundamentals, Photoshop Elements
Tags: Adobe, Adobe Certifications, adobe photoshop, certificate programs, content marketing, digital marketing, digital photography, email marketing, graphic design, Photo Editing, photoshop, Photoshop Tools, social media, web design
Adobe Photoshop vs. Canva. Which is Better? You don’t have to be a skilled graphic designer to find yourself pondering this question. In fact, with the growing demand for graphics in the digital world, especially on social media, many people outside of the graphic design world are trying to up their digital marketing game by incorporating visual designs into their strategy. If you’re contemplating whether you should use Adobe Photoshop vs. Canva for your graphic design needs, take a look at...
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