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Resources & Blog: Digital Marketing

How To Use Email Marketing to Drive Revenue

How To Use Email Marketing to Drive Revenue Email marketing is a simple, cost-effective way to drive revenue that any small business can implement. With 99% of consumers checking their email every day, it is likely that your message will get your customers attention if you create effective email campaigns. Here are four tips you can use in email marketing to drive your revenue. 1. Create Mobile Friendly Emails According to Marketing Land, an estimated 66% of all emails are now opened on mobile devices. So it is vital to create email...

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The Rise of Women in Technology

The Rise of Women in Technology Although we have a long road until we achieve gender equality in the workplace, we’re starting to see a rise of women in technology. As there is an increasing need for software engineers and web developers around the world, women are gradually finding careers in science, technology, engineering and mathematics (STEM). According to the Society of Women Engineers’s latest statistics: 26% of computer scientists are women Women make up 20% of engineering graduates 16% of the engineering workforce...

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Make the Most of Your Social Media Campaigns

Make the Most of Your Social Media Campaigns Social media campaigns can have a significant impact on bringing new revenue to your business. Brands spend an average of $4,000 to $7,000 per month on social media alone, according to The Content Factory.  Social media campaigns are a major investment and if they are done correctly can have a major ROI.  Unlike your ongoing social media marketing, campaigns are created for a specific purpose and last for a limited time period. To be successful, social media campaigns should be strategically...

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Tips to Improve Your Online Job Search

Tips to Improve Your Online Job Search Today, almost all job postings are offered online. Job sites like Indeed or Monster are well organized for both you and the hiring managers to be able to efficiently communicate, schedule interviews, and more. However, the ease of finding jobs today can make finding the right jobs overwhelming. It can also mean competing with hundreds of other candidates who can apply at the click of a button. Here’s how to strategize your online job search to find jobs that are right for you, avoid stress,...

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Three Reasons to Invest in Your Professional Development in 2020!

Three Reasons to Invest in Your Professional Development in 2020! It’s never too late to invest in your professional development. And with the New Year (and new decade) approaching, now is as good a time as any to prioritize yourself and make 2020 a year of professional growth! Recent students who completed a Certificate Program at Digital Workshop Center saw a $19k average increase in their annual salary! That’s a pretty impressive increase — wouldn’t you like a chance to earn more money in the New Year?  3 reasons to invest in your professional development...

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Photoshop vs. Canva

Photoshop vs. Canva Adobe Photoshop vs. Canva. Which is Better? You don’t have to be a skilled graphic designer to find yourself pondering this question. In fact, with the growing demand for graphics in the digital world, especially on social media, many people outside of the graphic design world are trying to up their digital marketing game by incorporating visual designs into their strategy. If you’re contemplating whether you should use Adobe Photoshop vs. Canva for your graphic design needs, take a look at...

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