Digital Marketing Certificate Bootcamp
Ready for a new career? Become a job-ready Digital Marketer in as little as 24 weeks.
Length & Frequency
6 Months (approx) | 2 sessions per week
Delivery
Online with 100% live instruction
Tuition
$6,995
Scholarships
Available! Avg: $2,000
Why Digital Workshop Center?
average increase in salary of
certificate program students *
average months to find
employment after graduation ^
graduation
rate *
career coaching and
mentoring included
*Profile report data based on 2020-2023 Employment and Wage survey submissions ^Based on 2021-2023 data only | *Based on 2021-2023 data & does not include Blueprint, WP/PS/ILL/ID/ bootcamps or B.Admin data
Upcoming Schedule
Digital Marketing Q3/2024 | Start Date: 07/15/2024
Digital Marketing Q4/2024 | Start Date: 10/14/2024
Yes you can.
Become a Digital Marketer today.
No matter what skill level you are at, our Digital Marketing Certificate Bootcamp will help you to take the next step of your career. Our program dives deep into the strategies of marketing, as well as the data-driven digital marketing tools.
Our programs focus on real-world skills taught by industry experts. You’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers. You will learn how the latest technologies work, how to develop problem-solving strategies, and most importantly, how to design, learn, and adapt.
Possible Career Paths
Digital marketing experts continue to be in high demand, with a projected increase of 6% over the next eight years which is faster than the average of all other industries.
Brand Manager
At the intersection of all aspects of marketing, brand managers oversee all branding decisions to ultimately result in stronger sales for a company’s brand.
Social Media Analyst
By having a deep understanding of social media platforms, social media analysts track and analyze data/trends to help businesses make informed marketing decisions to grow their digital presence.
Product Marketing Manager
Product Marketing Managers (PMM) are responsible for developing, implementing, and promoting strategies and marketing campaigns to increase the demand of a product.
Content Strategist
Through creating, managing, and curating content for various social media platforms and mediums, content strategists have the skills to engage audiences and promote a brand’s message.
Over $750k Awarded in Scholarship Funds
Average award of DWC scholarships is $2,000 for those who qualify. Apply today for tuition assistance.
Tech Skills Scholarship
For those who are unemployed and looking to get into a career in tech
Women & Tech Scholarship
For women looking to
enter or advance in a technology career
Veterans Skills Scholarship
For active or retired military service members seeking a tech career
Student Success Stories
Support every step of the way
Guidance from pre-enrollment to graduation
Admissions Advisors
From pre-enrollment through your first day, talk to our advisors to learn all the important details about your program
Mentoring
Instructors are here to be your mentor before, during & after class. Working with an expert as a mentor will help you become industry-ready.
Student Support
Our dedicated student affairs manager will be there to help you get your accounts setup, assess your technology, download the proper files and more.
Career Coaching
Meet with a career coach to review your updated resume, portfolio & LinkedIn profile, as well as job search and interview techniques.
Tech Support
While in your program, if you are stuck and need help you can reach out to our tech support for guidance. Whether through Slack, email or phone.
Internships & Alumni
Sign up for our micro-internship network and explore new opportunities. Our alumni network is also available to all students.
Digital Marketing Certificate Curriculum
Digital Marketing Strategies
- Explore and define Business and Consumer Strategy
- Determine core components of a business (value proposition, business model, customer)
- Define digital marketing, exploring its evolution and the current landscape
- Understand segments and the role segmentation plays in marketing
Identify your audience and build a target persona - Understand the role of data, metrics, and key performance indicators (KPIs) in digital marketing
- Get acquainted with how data is used to map marketing back to channels and the consumer journey
Search Engine Optimization (SEO)
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
- Site Architecture
- SEO & Content Marketing
- Analytics & Reporting
Social Media Paid Advertising
- How is Marketing Evolving?
- Determining the Best Use of Social Media
- Overall Marketing Integration
- Understand terminology and best practices of social media paid advertising
- Explore various social media styles of campaigns
- Discuss the pros and cons of the major social media platforms and their digital advertising tools
AdWords & Analytics
- Understanding the Google Analytics interface
- Examining custom reporting
- Admin features and management
- Creating Ad Campaigns with Google AdWords
- Writing Ads in Google AdWords
- Analyzing and Reporting Campaign Performance
- Managing Bidding and Budgets
Email Marketing
- Introduction to Email Marketing
- Getting Started with Email Marketing tools
- Creating & Sending Campaigns
- Opportunities & Resources
- Email Marketing Best Practices
Content Creation Tools - Photoshop
- Learn to use Adobe Photoshop to edit images and create compositions to be used in Digital Marketing campaigns
- Understand selections, layers, masks, and more
Advanced Digital Marketing Strategies
- Outline the process for developing content campaigns
- Create a content plan outlining key messaging, content mapping, distribution, and measurement
- Content Marketing and Social Media
- Curate and modify digital content across your social channels
- Identify metrics and KPIs for measuring the impact of social media
- A/B Testing and Marketing Optimization
- Utilize best practices for conducting A/B tests across channels
- Discuss conversion rate optimization (CRO)
UX Design Capstone Project
Complete a comprehensive final project to add to your UX Design portfolio. Incorporating all of the skills learned throughout your program, your instructor will guide you through the requirements for this final assignment.
Have questions?
Tuition
We want you to focus on your education and career path. We offer several options help ease the burden of your tuition costs. Additional scholarships may be available for those who qualify.
Tuition Net Cost Example
Program Tuition¹: $6,995
Average Scholarship Amount²: $2,000
Amount Financed³: $4,995, as low as $193/month
3 Easy Ways To Pay
- Pay up front & in full
- Pay with a traditional loanˆ
- Pay with a payment planˆˆ
¹Actual price of program varies. ²Average award shown as an example only. Scholarships are reviewed and awarded individually. Scholarship award amount may vary. No amount of scholarship funding is guaranteed. ³Subject to lender terms and loan approval. This is not an offer for a loan. These loans are not offered or made by Digital Workshop Center but are made by the loan provider. These terms are representative and may not be the exact terms of your loan. ˆAvailable to those who qualify and subject to lender terms and loan approval. ˆˆPayment Plans available to those who qualify and subject to lender terms and payment plan approval.
Over $750k Awarded in Scholarship Funds
At Digital Workshop Center, we offer three accessible scholarships to help you take the next step of your career.
Frequently Asked Questions
When can I start?
Program cohorts begin quartlery (Jan, Apr, July, Oct). All programs follow a specific schedule of dates/times. Classes are 100% synchronous with a live instructor and attendance is mandatory.
Pre-requisites
Basic Digital Literacy is required (assessment available here).
It is required that you have purchased and installed the full Adobe Creative Cloud suite before the start of class. Refer to the System Requirements page for more details.
How long is this program?
The average length to complete the Digital Marketing Certificate program is 6 months.
This program is comprised of course work and a Capstone project. Once you have completed all the necessary course work, you will earn your certificate.
What's included?
Each Certificate Program is comprised of course work and a comprehensive Capstone Project.
Support and mentoring a huge part of all of our full length programs. Your instructor will be there as your mentor every step of the way through the program.
All materials including textbooks are included in your tuition cost.
All data files will be provided as needed.
Enrollment includes access to tech support via Slack, phone or email. Additionally, each student has access to career coaching and more.
Attend an upcoming info session to speak to a student advisor and learn more details of this program.
Payment & financial aid options
DWC offers several flexible financial aid options including payment plans and traditional loans to help you finance your education.
We partner with Climb Credit to offer several flexible payment plan options that fit your monthly budget.
If you are interested in scholarship or financial aid opportunities, attend an upcoming info session to speak to a student advisor and learn more.
Homework expectations
Homework varies from class to class, instructor to instructor. It is recommended that you set aside 1-2x the class duration for homework/assignments (e.g. if in class 7 hours per week, expect 7-14 hours needed to complete homework/assignments).
What career services or internships do you offer?
For full length programs, support and mentoring is included and you will be eligible to work one-on-one with a career coach.
Workshops for job search and resume writing are included in the cost of your program. Our expert career coaches will help you prepare for the next steps of your career path. Your success is our success.
Click here to learn more about career coaching
DWC also partners with Parker-Dewey to offer micro-internships to our students. These project-based internships are a great way for students to build real-world experience. Learn more
Attend an upcoming info session to speak to a student advisor and discuss career coaching & internship options today.
Terms & conditions
Enrollment in all programs requires each student to read and agree to our Terms and Conditions before you register.
Still curious?
If you have more questions, view the full FAQ page or contact us today.