Digital Marketing Certificate
SEO, PPC, Analytics and career skills in the digital marketing certificate
Our Digital Marketing Certificate looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. You’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers. Enroll in a digital marketing certificate online today!
Inside Our Curriculum
Focus on Real-World Skills
Certificate Programs at Digital Workshop Center are designed to teach you how to improve your skills in a real-world setting. DWC's experiential learning style ensures you will be guided by an expert instructor while also performing all of the tasks to help you learn.
The challenges you face in class will mimic what you will need to land a job and improve your daily productivity.
To learn more about what to expect, download our welcome guide and get started.
Support & Mentoring
The classes within the Digital Marketing Certificate are offered in an accelerated marketing bootcamp format balanced by small class sizes. Online digital marketing courses are taught by industry experts.
Your instructor will provide hands-on, experiential style classroom learning for you to learn best practices of applying tech skills in the real-world.
Each class is eligible credit towards a certification program, which includes career counseling and portfolio projects.
Flexible scheduling options allow you to choose what works best for your time.
Why Digital Workshop Center?
81%
of program graduates last year from unemployed to employed.
2.9
months avg to find employment after graduation
$12k
average increase in salary of certificate program students
1-on-1
career counseling and mentoring services included
Always Live | Hands-On | Small Class Sizes | Expert Instructors | Streaming Online
*program statistics compiled from DWC enrollment report (2019-2021)
Launch a high growth career in digital marketing
Essential Career Skills
In the digital marketing certificate, you will learn digital marketing and how the world of marketing a businesses has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products in ways drastically different than a decade ago and there are modern skills and strategies required to reach your audience. Companies connect with their customers more directly than ever before, while learning about data-driven consumer behavior and trends.
Our online digital marketing courses will teach you the real-world job skills to grow your marketing career and expand your understanding of the new marketing tools.
Digital Marketing Certificate students will learn from subject matter experts how to examine analytics to understand the effectiveness of your marketing efforts, create pinpoint targeting to your defined audience, and understand content that speaks directly to your customers. Talk to a student advisor today to learn more about our digital marketing certificate online.
Financial Aid & Scholarship Options
Scholarships may be available if you are unemployed, women pursuing tech careers, and veterans seeking tech skills. Find out more here.
Flexible payment plans including 0% interest financing are available for those who qualify. Speak to a student advisor today to learn more about what options are available.
Career Coaching & Internships
As you approach graduation, you will work closely with our expert career coaches to refine your next steps towards a new job. Career services provided include one-on-one resume writing, job search, and mock interview workshops. Learn more
DWC partners with Parker-Dewey to offer micro-internships to our students. These project-based internships are a great way for students to build real-world experience. Learn more
Program Outline
Upon successful completion of the Digital Marketing Certificate program, students will:
- Define conversion rates and benchmarks from various digital marketing channels
- Get acquainted with how data is used to direct marketing into channels and the customer journey.
- Explain the process of testing including content launch, collect, review, modify.
- Practice setting key marketing goals and determining KPIs for those goals.
- Explore what social channels will work for your business, as well as the importance of channels you may not use
- Explore best practices of Search Engine Optimization (SEO)
- Create Pay-per-click (PPC) Ad Campaigns targeted to your custom audience
- Track progress and ROI with Google Analytics and reporting tools
- Content Marketing and Social Media
- Learn to use Adobe Photoshop to create engaging content
- Marketing Acquisition and Conversion Rate Optimization
- Understand Customer Engagement and Retention
- Design Storytelling and Persuasion Marketing
- Create Budget Planning and the Economics of Digital Spend
- Understand Marketplaces
Plus:
- Design a real-world marketing project with one-on-one help from a mentor
- One-on-one job search and resume writing assistance with a career coach
1-on-1 Mentoring
The Digital Marketing Certificate program includes one-on-one mentoring throughout your classroom training, as well as one month of support after the end of each class and one year for a free re-take of the same class.
Programs at DWC also include a Capstone project for additional one-on-one portfolio building opportunities.
Alumni Spotlight
Digital Workshop has a wide variety of digital marketing classes to take. I found I needed to refresh several of my skills in applications that have evolved since I first learned them. Digital Workshop was a convenient way to do this as I used their online course option.
What Skills Will You Learn?
Classes Included in the Digital Marketing Certificate
You must complete all classes below and your Capstone project to earn enough credit towards certification
Plus:
Capstone Project
Schedule
- 100 class hours are required to complete this certificate program
- Additional hours outside of class will also be assigned.
Speak to a student advisor to receive a training plan with a customized program schedule.
Payment Options
Affordable payment plan and loan options available
Most Flexible
Provided by Climb Credit
Pay $30-$81 per month
- Interest Rates: 7.99% to 17.99% (Max APR 26%)
- Payments begin on the first day of class
- $100 Registration fee
- 8 monthly payments
of $30 to $81 - 22 monthly payments
of $280 to $309
Pay Later
Provided by Climb Credit
Pay $0 tuition for 8 months
- Interest Rates: 7.99% to 17.99% (Max APR 26%)
- No payment for 8 months. 23 months principal & interest after
- $100 Registration fee
- 8 monthly payments of $0
- 23 monthly payments of $275 to $305
Scholarships
Scholarships for students needing economic support
Tech Skills Scholarship
$50,000 fund
For those who are unemployed and looking to get into a career in tech
Women & Tech Scholarship
$100,000 fund
For women looking to
enter or advance in a technology career
Veterans Skills Scholarship
$50,000 fund
For active or retired military service members seeking a tech career
Frequently Asked Questions
When can I start?
Program classes are offered on a rolling enrollment basis throughout the year, typically every 8-12 weeks. You may start with any program class as long as prerequisites are met.
Pre-requisites
Basic Digital Literacy is required.
It is required that you have purchased and installed the Adobe Creative Cloud before the start of class
How long is this program?
The average length to complete the Digital Marketing Certificate program is 4-6 months. Total length may vary based on the pace in which you schedule your classes.
Each certificate program allows one year to be completed, but, depending on your pace of learning and skill level, you may move as fast or as slow as you like within that time frame. DWC works on a rolling enrollment system and provides flexible scheduling options so you can choose the classes that best fit your life.
At DWC, each Certificate Program is comprised of many stand-alone classes and a Capstone project. Once you have completed all the necessary course work, you will earn your certificate.
What's included?
Stand-Alone Classes
Every stand-alone class at DWC includes support and mentoring throughout.
Stand-alone classes within your program also include:
- Professional Textbook(s) or Reference Packet(s)
- Lesson files
- One year for a free re-take (for attended students of public classes only)
- 30 days of technical support
- Certificate of Completion
Certificate Programs & Bootcamps
Each Certificate Program & Bootcamp is comprised of several stand-alone classes, plus additional training specific to your career field, portfolio building with a comprehensive Capstone Project, and career coaching workshops.
Support and mentoring a huge part of all of our full length programs.
Talk to a student advisor to learn more about specific details on each class or program.
Payment & financial aid options
DWC offers several flexible financial aid options to help you finance your education. None of our financial aid tools will require a federal student loan or add severe interest penalties.
If you are interested in scholarship opportunities, speak with a student advisor and discsuss eligibility requirements.
Or learn more about flexible payment plan options that fit your monthly budget.
Click here to learn more about financial aid options and get started.
Homework expectations
Homework varies from class to class, instructor to instructor. It is recommended that you set aside 1-2x the class duration for homework/assignments (e.g. if in class 7 hours per week, expect 7-14 hours needed to complete homework/assignments).
What career services or internships do you offer?
For full length programs, support and mentoring is included and you will be eligible to work one-on-one with a career counselor.
Workshops for job search and resume writing are included in the cost of your program. Our expert career advisors will help you prepare for the next steps of your career path. Your success is our success.
Click here to learn more about career counseling
DWC partners with Parker-Dewey to offer micro-internships to our students. These project-based internships are a great way for students to build real-world experience. Learn more
Talk to a student advisor to discuss career coaching & internship options today.
Terms & conditions
Please read our Terms and Conditions before you register.
Still curious?
If you have more questions, view the full FAQ page or contact us today.