Digital Marketing Certificate
Tuition Options Include $0 Upfront
Our Digital Marketing Certificate looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.
Digital Marketing Certificate
Tuition Options Include $0 Upfront
Our Digital Marketing Certificate looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.
Advance Your Marketing Career with Real-World Skills
Essential Career Skills
The world of marketing a business has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products in ways drastically different than a decade ago and there are modern skills and strategies required to reach your audience. Companies connect with their customers more directly than ever before, while learning about data-driven consumer behavior and trends.
Students will learn from subject matter experts how to examine analytics to understand the effectiveness of your marketing efforts, create pinpoint targeting to your defined audience, and understand content that speaks directly to your customers.
1-on-1 Mentoring
Your program includes one-on-one mentoring throughout your classroom training, as well as one month of support after the end of each class and one year for a free re-take of the same class. Programs at DWC also include a Capstone project option for additional one-on-one portfolio building opportunities.
$0 Upfront Tuition Cost Options
Career Coaching
Alumni Spotlight
Why Digital Workshop Center?
82%
$0 Upfront
$19k
1-on-1
What Skills Will You Learn?
Classes Included in the Digital Marketing Certificate
One-on-one mentoring with your instructor while working on a real-world project pertaining to your program. From project concept to delivery, each student will perform the work to complete the project with your instructor there to help guide you through the process in four, one-hour meetings*.
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*Recommended, not required. Fees may apply
Schedule
- 37 in-class hours are required to complete this certificate program
- Additional hours outside of class will also be assigned.
Speak to a student advisor to receive a training plan with a customized program schedule.
Payment Options
Start Your New Career Today With $0 Upfront
Ignite Income Share Agreement
Pay your Digital Marketing Certificate tuition through an income share. You pay nothing until after you graduate and find a job.
$0
upfront cost
DWC Payment Plans
No interest and no monthly fees. 12 and 18-month plans available. $75 one-time administrative fee applicable to all payment plans.
$109/mo (18 months)
$163/mo (12 months)
Full Tuition (with package discount)
Pay your full program tuition upfront and receive an additional $200 package discount. Includes Google AdWords & Capstone Project.
$1,958
Full Tuition
$1,758
when you pay in full upfront
GI Bill
For U.S. Veterans and their families, DWC programs are eligible for GI Bill education benefit funding.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill.
Custom Programs
There is no one-size-fits-all training program. Speak to a student advisor about how you can customize the Digital Marketing program to fit your goals.
Frequently Asked Questions
Program Outline
- Define conversion rates and benchmarks from various digital marketing channels
- Get acquainted with how data is used to direct marketing into channels and the customer journey.
- Explain the process of testing including content launch, collect, review, modify.
- Practice setting key marketing goals and determining KPIs for those goals.
- Discuss what social and digital channels will work for your business, as well as the importance of channels you may not use
- Explore best practices of Search Engine Optimization (SEO)
- Create Pay-per-click (PPC) Ad Campaigns targeted to your custom audience
- Track progress and ROI with Google Analytics and reporting tools
Plus:
- Design a real-world marketing plan and/or project with one-on-one help from a mentor
- One-on-one job search and resume writing assistance with a career coach
When Can I Start?
DWC classes are scheduled on a rolling enrollment system with flexible scheduling options. Each student needs to choose the schedule that best fits your availability.
Public, group classes in the certificate programs are offered approximately every 6-8 weeks. Students are able to start with any Level 1 class within the program list as long as prerequisites are met.
Pre-requisites
How Long Is This Program?
What's Included?
Similar to any university program, each Certificate Program is comprised of many stand-alone classes. In addition to your coursework, you must complete a Capstone Project. Once you have completed all the necessary course work, you will earn your certificate. Each class within your certificate program includes:
- Professional Textbook(s) or Reference Packet(s)
- Download materials with practice examples
- Free access to CoWorking space on class days (FC Only)
- One month of technical support & mentoring
- One year for a free re-take (for attended students of public classes only)
- Certificate of Completion
At the end of your program, career coaching including one-on-one job search and resume writing workshops are available.