Digital Marketing Certificate

In 6 months you can earn a digital marketing certificate

Digital Marketing CertificateOur Digital Marketing Certificate looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. You’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.  Enroll in a digital marketing certificate online today!

Length & Frequency

6 Months (approx) |  2 sessions per week

Delivery

Online with 100% live instruction

Start Dates

Cohorts begin Jan, Apr, July, Oct

Cost

$6995

Why Digital Workshop Center?

avg increase salary

average increase in salary of
certificate program students *

months to employment

average months to find
employment after graduation ^

Graduation Rate

graduation
rate *

1on1

career coaching and
mentoring included

Always Live & Online | Hands-On | Affordable | Small Class Sizes | Expert Instructors

*Profile report data based on 2020-2023 Employment and Wage survey submissions
^Based on 2021-2023 data only | *Based on 2021-2023 data & does not include Blueprint, WP/PS/ILL/ID/ bootcamps or B.Admin data

Google Reviews
Course Report

Alumni Spotlight

“I started DWC because I created a landing page and wasn’t seeing results for my business. I wanted to learn how to use Digital Marketing to get customers and earn revenue. Other courses were semester-long. I wanted real life knowledge without the fluff. The Digital Marketing certificate courses showed me all the elements necessary to be successful. The expertise from the staff has been invaluable for my business growth. Now I’m confident in my skills and completing a successful digital marketing campaign.”

Crystal Gregory

Digital Marketing Graduate

How does it work?

To complete the Digital Marketing Certificate Program, you must complete all of the classes below.

Your classes follow a specific order for you to earn enough credit towards certification.

Schedule

Total Class Hours

100 hours*

(*Additional hours outside of class will also be assigned.  Schedules may vary.  Consult with DWC staff for more information)

Launch a high growth career in digital marketing

Mentored Instruction

The Digital Marketing Certificate program includes mentored instruction throughout your classroom training, as well as one month of support after the end of each class  and one year for a free re-take of the same class.

Programs at DWC also include a Capstone project for additional portfolio building opportunities.

Career Coaching & Internships

As you approach graduation, you will work closely with our expert career coaches to refine your next steps towards a new job.  Career services provided include one-on-one resume writing, job search, and mock interview workshops. Learn more

DWC partners with Parker-Dewey to offer micro-internships to our students.  These project-based internships are a great way for students to build real-world experience.  Learn more

Financial Aid & Scholarships

Scholarships may be available if you are unemployed looking to upskill or re-skill, women pursuing tech careers, and veterans seeking tech skills.  Find out more here.

Flexible payment plans including 0% interest financing are available for those who qualify.  Attend an upcoming info session to speak to a student advisor and learn more about what options are available.

Download Program Guide

For an overview of each certificate program, visit our certificate program guide page to download a useful PDF of this program’s details.

Inside Our Curriculum

Digital Marketing Certificate

Digital Marketing Certificate - Essential Career Skills

In the digital marketing certificate, you will learn digital marketing and how the world of marketing a businesses has shifted to measurable, cost effective digital methods.  Consumers learn about and purchase products in ways drastically different than a decade ago and there are modern skills and strategies required to reach your audience.  Companies connect with their customers more directly than ever before, while learning about data-driven consumer behavior and trends.

Our online digital marketing courses will teach you the real-world job skills to grow your marketing career and expand your understanding of the new marketing tools.

Digital Marketing Certificate students will learn from subject matter experts how to examine analytics to understand the effectiveness of your marketing efforts, create pinpoint targeting to your defined audience, and understand content that speaks directly to your customers.

Attend an upcoming info session to speak to a student advisor and learn more about the details of the Digital Marketing certificate program.

Program Overview

Upon successful completion of the Digital Marketing Certificate program, students will:

  • Define conversion rates and benchmarks from various digital marketing channels
  • Get acquainted with how data is used to direct marketing into channels and the customer journey.
  • Explain the process of testing including content launch, collect, review, modify.
  • Practice setting key marketing goals and determining KPIs for those goals.
  • Explore what social channels will work for your business, as well as the importance of channels you may not use
  • Explore best practices of Search Engine Optimization (SEO)
  • Create Pay-per-click (PPC) Ad Campaigns targeted to your custom audience
  • Track progress and ROI with Google Analytics and reporting tools
  • Content Marketing and Social Media
  • Learn to use Adobe Photoshop to create engaging content
  • Marketing Acquisition and Conversion Rate Optimization
  • Understand Customer Engagement and Retention
  • Design Storytelling and Persuasion Marketing
  • Create Budget Planning and the Economics of Digital Spend
  • Understand Marketplaces

Plus:

  • Design a real-world marketing project with instructor-led guidance
  • One-on-one job search and resume writing assistance with a career coach
Digital Marketing Certificate

Payment Options

Affordable payment plan and loan options available

Full Tuition

Provided by DWC

Get Started Today!

$6,995

 

Visit the Financial Aid page for more information on tuition discounts and connect with our Admissions staff on eligibility.

0% Interest Financing

Provided by Climb Credit

Pay $483 per month

  • Interest Rate: 0%
  • Payments begin on the first day of class
  • $100 Registration fee
  • 12 payments of $483

Pay Later

Provided by Climb Credit

Pay $0 tuition for 8 months

  • Interest Rates: 7.99% to 17.99% (Max APR 26%)
  • No payment for 8 months.  23 months principal & interest after
  • $100 Registration fee
  • 8 monthly payments of $0
  • 23 monthly payments of $275 to $305

Most Flexible

Provided by Climb Credit

Pay $30-$81 per month

  • Interest Rates: 7.99% to 17.99% (Max APR 26%)
  • Payments begin on the first day of class
  • $100 Registration fee
  • 8 monthly payments
    of $30 to $81
  • 22 monthly payments
    of $280 to $309

Faster Repayment

Provided by Climb Credit

Pay $188 to $213 per month

  • Interest Rates: 7.99% to 17.99% (Max APR 26%)
  • Payments begin on the first day of class
  • $100 Registration fee
  • 31 monthly payments of $188 to $213

    Over $750k Awarded in Scholarship Funds

    Average award of DWC scholarships is $2,000 for those who qualify.  Apply today for tuition assistance.

    Tech Skills Scholarship

    For those who are unemployed and looking to get into a career in tech

    Women & Tech Scholarship

    For women looking to
    enter or advance in a technology career

    Veterans Skills Scholarship

    For active or retired military service members seeking a tech career

    Frequently Asked Questions

    When can I start?

    Program classes are offered on a rolling enrollment basis throughout the year, typically every 12 weeks.

    Pre-requisites

    Basic Digital Literacy is required (assessment available here).

    It is required that you have purchased and installed the latest version of Adobe Photoshop & Bridge before the start of class.  Refer to the System Requirements page for more details.

    How long is this program?

    The average length to complete the Digital Marketing Certificate program is 4-6 months.  Total length may vary based on the pace in which you schedule your classes.

    Each certificate program allows one year to be completed, but, depending on your pace of learning and skill level, you may move as fast or as slow as you like within that time frame.   Veteran students may have certain restrictions on total program length.

    This program is comprised of several stand-alone classes listed above and a Capstone project.  Once you have completed all the necessary course work, you will earn your certificate.

    What's included?

    Certificate Programs & Bootcamps

    Each Certificate Program & Bootcamp is comprised of several stand-alone classes, plus additional classes specific to your career field, portfolio building with a comprehensive Capstone Project, and career coaching workshops.

    Support and mentoring a huge part of all of our full length programs.

    Attend an upcoming info session to speak to a student advisor and learn more details of the programs and get your questions answered.

     

    Stand-Alone Classes

    Every stand-alone class at DWC includes support and mentoring throughout.

    Stand-alone classes within your program also include:

    • Professional Textbook(s) or Reference Packet(s)
    • Lesson files
    • One year for a free re-take (for attended students of public classes only)
    • 30 days of technical support
    • Certificate of Completion

    If you have questions on stand-alone classes for professional development, contact us or attend an upcoming info session to speak to a student advisor and learn more details of the programs and get your questions answered.

    Payment & financial aid options

    DWC offers several flexible financial aid options including payment plans and traditional loans to help you finance your education.  We partner with Climb Credit to offer several flexible payment plan options that fit your monthly budget.

    If you are interested in scholarship or financial aid opportunities, attend an upcoming info session to speak to a student advisor and learn more.

    Or click here to learn more about financial aid options and get started.

    Homework expectations

    Homework varies from class to class, instructor to instructor.  It is recommended that you set aside 1-2x the class duration for homework/assignments (e.g. if in class 7 hours per week, expect 7-14 hours needed to complete homework/assignments).  

    What career services or internships do you offer?

    For full length programs, support and mentoring is included and you will be eligible to work one-on-one with a career coach.

    Workshops for job search and resume writing are included in the cost of your program.  Our expert career coaches will help you prepare for the next steps of your career path.  Your success is our success.

    Click here to learn more about career coaching

    DWC also partners with Parker-Dewey to offer micro-internships to our students.  These project-based internships are a great way for students to build real-world experience.  Learn more

    Attend an upcoming info session to speak to a student advisor and discuss career coaching & internship options today.

    Terms & conditions

    Please read our Terms and Conditions before you register.

    Still curious?

    If you have more questions, view the full FAQ page or contact us today.

    Get started with a new career today