Digital Marketing Certificate
SEO, PPC, Analytics and career skills in the digital marketing certificate
Our Digital Marketing Certificate looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.
Inside Our Curriculum
Focus on Real-World Skills
Certificate Programs at Digital Workshop Center are designed to teach how to improve your skills in a real-world setting. DWC’s experiential learning style ensures you will be guided by an expert instructor will performing all of the tasks to help you learn.
The challenges you face in class will mimic what you will need to land a job and improve your daily productivity.
Support & Mentoring
The classes within the Digital Marketing Certificate are offered in an accelerated workshop format.
Your instructor will provide hands-on, experiential style classroom learning for you to learn best practices of applying tech skills in the real-world.
Each class is eligible credit towards a certification program, which includes career counseling and portfolio projects.
Flexible scheduling options allow you to choose what works best for your time.
Why Digital Workshop Center?
82%
of program graduates last year from unemployed to employed.
$0 Upfront
Pay nothing until you’re hired with the Ignite ISA plan. Payment plans and financial aid options available.
$19k
average increase in salary of certificate program students
1-on-1
career counseling and mentoring services included
Always Live | Hands-On | Small Class Sizes | Expert Instructors | Streaming Online
Launch a high growth career in digital marketing
Essential Career Skills
In the digital marketing certificate, you will learn that the world of marketing a businesses has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products in ways drastically different than a decade ago and there are modern skills and strategies required to reach your audience. Companies connect with their customers more directly than ever before, while learning about data-driven consumer behavior and trends.
The digital marketing program will teach you the real-world job skills to grow your marketing career and expand your understanding of the new marketing tools.
Digital Marketing Certificate students will learn from subject matter experts how to examine analytics to understand the effectiveness of your marketing efforts, create pinpoint targeting to your defined audience, and understand content that speaks directly to your customers. Talk to a student advisor today to learn more.
1-on-1 Mentoring
The Digital Marketing Certificate program includes one-on-one mentoring throughout your classroom training, as well as one month of support after the end of each class and one year for a free re-take of the same class.
Programs at DWC also include a Capstone project for additional one-on-one portfolio building opportunities.
$0 Upfront Tuition Cost Options
Career Coaching
Alumni Spotlight
Digital Workshop has a wide variety of digital marketing classes to take. I found I needed to refresh several of my skills in applications that have evolved since I first learned them. Digital Workshop was a convenient way to do this as I used their online course option.
What Skills Will You Learn?
Classes Included in the Digital Marketing Certificate
You must complete all classes below and your Capstone project to earn enough credit towards certification
Plus:
Capstone Project
Schedule
- 100 class hours are required to complete this certificate program
- Additional hours outside of class will also be assigned.
Speak to a student advisor to receive a training plan with a customized program schedule.
Payment Options
Start Your New Career Today With $0 Upfront
Ignite Income Share Agreement
Pay your Digital Marketing Certificate tuition through an income share. You pay nothing until after you graduate and find a job.
$0
upfront cost
DWC Payment Plans
No interest and no monthly fees. 12, 18, and 24-month plans available. $75 one-time administrative fee applicable to all payment plans.
$225/mo (24 months)
$300/mo (18 months)
$450/mo (12 months)
Full Tuition (with package discount)
Pay your full program tuition upfront and receive an additional $200 package discount. Includes Google AdWords & Capstone Project.
$5,405
Full Tuition
$5,205
when you pay in full upfront
GI Bill
For U.S. Veterans and their families, DWC programs are eligible for GI Bill education benefit funding.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill.
Custom Programs
There is no one-size-fits-all training program. Speak to a student advisor about how you can customize the Digital Marketing program to fit your goals.
Frequently Asked Questions
Program Outline
Upon successful completion of the Digital Marketing Certificate program, students will:
- Define conversion rates and benchmarks from various digital marketing channels
- Get acquainted with how data is used to direct marketing into channels and the customer journey.
- Explain the process of testing including content launch, collect, review, modify.
- Practice setting key marketing goals and determining KPIs for those goals.
- Explore what social channels will work for your business, as well as the importance of channels you may not use
- Explore best practices of Search Engine Optimization (SEO)
- Create Pay-per-click (PPC) Ad Campaigns targeted to your custom audience
- Track progress and ROI with Google Analytics and reporting tools
- Content Marketing and Social Media
- Learn to use Adobe Photoshop to create engaging content
- Marketing Acquisition and Conversion Rate Optimization
- Understand Customer Engagement and Retention
- Design Storytelling and Persuasion Marketing
- Create Budget Planning and the Economics of Digital Spend
- Understand Marketplaces
Plus:
- Design a real-world marketing project with one-on-one help from a mentor
- One-on-one job search and resume writing assistance with a career coach
When can I start?
Program classes are offered on a rolling enrollment basis throughout the year, typically every 8-12 weeks. You may start with any program class as long as prerequisites are met.
Pre-requisites
Basic Digital Literacy is required.
It is required that you have purchased and installed the Adobe Creative Cloud before the start of class
How long is this program?
The average length to complete the Digital Marketing Certificate program is 4-6 months. Total length may vary based on the pace in which you schedule your classes.
Each certificate program allows one year to be completed, but, depending on your pace of learning and skill level, you may move as fast or as slow as you like within that time frame. DWC works on a rolling enrollment system and provides flexible scheduling options so you can choose the classes that best fit your life.
At DWC, each Certificate Program is comprised of many stand-alone classes and a Capstone project. Once you have completed all the necessary course work, you will earn your certificate.
What's included?
Stand-Alone Classes
Every stand-alone class at DWC includes support and mentoring throughout.
Stand-alone classes within your program also include:
- Professional Textbook(s) or Reference Packet(s)
- Lesson files
- One year for a free re-take (for attended students of public classes only)
- 30 days of technical support
- Certificate of Completion
Certificate Programs & Bootcamps
Each Certificate Program & Bootcamp is comprised of several stand-alone classes, plus additional training specific to your career field, portfolio building with a comprehensive Capstone Project, and career coaching workshops.
Support and mentoring a huge part of all of our full length programs.
Talk to a student advisor to learn more about specific details on each class or program.
Payment & financial aid options
DWC offers several flexible financial aid options to help you finance your education. None of our financial aid tools will require a federal student loan or add severe interest penalties.
Popular financial aid tools include payment plans and Ignite Income Share Agreement.
If you are interested in scholarship opportunities, you must first speak with a student advisor and discsuss eligibility requirements.
Click here to learn more about financial aid options.
What career services do you offer?
For full length programs, support and mentoring is included and you will be eligible to work one-on-one with a career counselor.
Workshops for job search and resume writing are included in the cost of your program. Our expert career advisors will help you prepare for the next steps of your career path. Your success is our success.
Talk to a student advisor to discuss career coaching options today.
Terms & conditions
Please read our Terms and Conditions before you register.
Still curious?
If you have more questions, view the full FAQ page or contact us today.