Video Marketing Strategy

Level 1 | Target Audience: Beginner | 14 hours

Video Marketing Strategy ClassAs you prepare a video marketing strategy for a business, you must understand the fundamentals of the audience, company budgets, and the digital tools available to create and edit the content. In the Video Marketing Strategy class, you will learn how to understand and execute a successful video marketing campaign, how to stay on brand with your messages, and analyze the engagement of your audience.

Video Marketing Strategy Class

  • Start Date

    Video Marketing Strategy

    4 sessions, Tue/Thu 5:00 - 8:30pm MT
    Learn how to prepare video marketing strategies to grow your video skills
    • 11/19/2024
    • 11/21/2024
    • 11/26/2024
    • 12/03/2024
    Session information
    Session 1
    Tue, Nov 19 05:00 pm MST - Tue, Nov 19 08:30 pm MST
    Session 2
    Thu, Nov 21 05:00 pm MST - Thu, Nov 21 08:30 pm MST
    Session 3
    Tue, Nov 26 05:00 pm MST - Tue, Nov 26 08:30 pm MST
    Session 4
    Tue, Dec 03 05:00 pm MST - Tue, Dec 03 08:30 pm MST
    • $895.00 excl.
  • Start Date

    Video Marketing Strategy

    4 sessions, Tue/Thu 5:00 - 8:30pm MT
    Learn how to prepare video marketing strategies to grow your video skills
    • 02/18/2025
    • 02/20/2025
    • 02/25/2025
    • 02/27/2025
    Session information
    Session 1
    Tue, Feb 18 05:00 pm MST - Tue, Feb 18 08:30 pm MST
    Session 2
    Thu, Feb 20 05:00 pm MST - Thu, Feb 20 08:30 pm MST
    Session 3
    Tue, Feb 25 05:00 pm MST - Tue, Feb 25 08:30 pm MST
    Session 4
    Thu, Feb 27 05:00 pm MST - Thu, Feb 27 08:30 pm MST
    • $895.00 excl.

Not finding what you want? Contact us for more info


Video marketing is one of the fastest growing sectors within the marketing world due to the massive growth and demand for online video content.  This video marketing strategy class will provide vital job skills that will lead students to more opportunities in high growth positions utilizing video marketing skills.

Students will learn from subject matter experts how to examine analytics to understand the effectiveness of your video marketing efforts, create pinpoint targeting to your defined audience, and understand video content that speaks directly to your customers.

Taught in a bootcamp style, our programs balance an accelerated pace of learning with small class sizes to make sure every student receives individual support and mentoring throughout their education experience. When you are ready to launch your video marketing career forward, contact us today to learn more.

Class Objectives

Upon successful completion of the Video Marketing Strategy class, students will have an understanding of:

  • How to create a successful video marketing strategy
  • Developing and executing a successful video marketing campaign
  • Latest trends in video marketing, video ads, and video tech
  • The best types of online content
  • Storytelling
  • Storyboarding
  • Video metrics and analyzing KPIs
  • Creating and managing a Youtube channel


  • Basic digital literacy including file management is required
  • This class is offered only as a part of the Video Design Certificate

Alumni Spotlight

“”I’m happy to say I just completed 2 certifications with DWC: Digital Marketing and Advanced Graphic Design. I needed to update my existing design skills to become more competitive in the job market. These classes certainly delivered!
Shout out to Jake and Alan who were a couple of my favorite instructors. The staff at DWC were incredibly helpful. So grateful for this incredible opportunity!”

Alisha Jeffers

Inside Our Curriculum

Online Tech Skills Classes

Focus on Real-World Skills

Each of our stand-alone classes is designed to teach how to improve your skills in a real-world setting.  DWC's experiential learning style ensures you will be guided by an expert instructor will performing all of the tasks to help you learn.

The challenges you face in class will mimic what you will need to land a job and improve your daily productivity.

Video Marketing Strategy Class

Support & Mentoring

Video Marketing Strategy classes are offered in an accelerated bootcamp format.

Your instructor will provide hands-on, experiential style classroom learning for you to learn best practices of applying tech skills in the real-world.

Each class may be eligible credit towards a certification program, which includes career counseling and portfolio projects.

Flexible scheduling options allow you to choose what works best for your time.

Why Digital Workshop Center?

avg increase salary

average increase in salary of
certificate program students *

months to employment
average months to find
employment after graduation ^
Graduation Rate
graduation rate *

career counseling and mentoring included

Google Rating
Based on 104 reviews

Always Live | Hands-On | Small Class Sizes | Expert Instructors | Streaming Online

*Profile report data based on 2020-2023 Employment and Wage survey submissions
^Based on 2021-2023 data only | *Based on 2021-2023 data & does not include Blueprint, WP/PS/ILL/ID/ bootcamps or B.Admin data


When can I start?

The Digital Marketing Strategies Class is offered 2-3 times per year.  See schedules posted above.

Who teaches these classes?

All classes are taught by industry professionals with 10+ years experience in their field.  Check the specific class offering to learn more about the assigned instructor for each class.

You may also learn more about our team here.

What format are these classes?

Stand-alone classes at DWC are focused skills workshops that teach in a specific area of a high demand career field. 

Often described as a "short course" format, these accelerated workshops can be attended as stand-alone or can be taken as part of a larger certificate program.

Certificate programs offer more comprehensive training to help lead you to employment, support & mentoring, portfolio building, and career coaching.

To find out more about DWC's style of training, talk to a student advisor today.

What if the listed schedule doesn't work for me?

Click to request more information on a private class or contact us to discuss your training options.

What's included?

Certificate Programs & Bootcamps

Each Certificate Program & Bootcamp is comprised of several stand-alone classes, plus additional classes specific to your career field, portfolio building with a comprehensive Capstone Project, and career coaching workshops.

Support and mentoring a huge part of all of our full length programs.

Attend an upcoming info session to speak to a student advisor and learn more details of the programs and get your questions answered.


Stand-Alone Classes

Every stand-alone class at DWC includes support and mentoring throughout.

Stand-alone classes within your program also include:

  • Professional Textbook(s) or Reference Packet(s)
  • Lesson files
  • One year for a free re-take (for attended students of public classes only)
  • 30 days of technical support
  • Certificate of Completion

If you have questions on stand-alone classes for professional development, contact us or attend an upcoming info session to speak to a student advisor and learn more details of the programs and get your questions answered.

What career services or internships do you offer?

For full length programs, support and mentoring is included and you will be eligible to work one-on-one with a career coach.

Workshops for job search and resume writing are included in the cost of your program.  Our expert career coaches will help you prepare for the next steps of your career path.  Your success is our success.

Click here to learn more about career coaching

DWC also partners with Parker-Dewey to offer micro-internships to our students.  These project-based internships are a great way for students to build real-world experience.  Learn more

Attend an upcoming info session to speak to a student advisor and discuss career coaching & internship options today.

Payment & financial aid options

DWC offers several flexible financial aid options including payment plans and traditional loans to help you finance your education.  We partner with Climb Credit to offer several flexible payment plan options that fit your monthly budget.

If you are interested in scholarship or financial aid opportunities, attend an upcoming info session to speak to a student advisor and learn more.

Or click here to learn more about financial aid options and get started.

Terms & conditions

Please read our Terms and Conditions before you register.

Still curious?

If you have more questions, view the full FAQ page or contact us today.

Get started with a new career today