Google Ads Beginners Class
Level 1 | Target Audience: Beginner | 6 hours
In the Google Ads Beginners class, you will learn about Ads’ powerful suite of digital marketing tools and connected set of networks. All strong marketing campaigns should incorporate some form of pay-per-click advertising. However, it is very easy to start spending money on digital marketing campaigns and not see any return on your investment. In this Google Ads training, save yourself the frustration by learning the best practices of running PPC campaigns from an expert.
Google Ads Beginners Classes
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Google Ads is simple to start, but difficult to master. Google Ads campaigns have many components that must work together to create be effective. Managing a Google Ads campaign involves constant monitoring, analysis, and refinement to improve overall performance.
In Google Ads Beginners training, you will start from scratch and work with your instructor through the setup of a campaign to the reporting of the results. You will refine and optimize aspects of your pay per click campaigns from ads, to keywords, to bidding, to budgets.
Our Google Ads Beginners class is hands-on and intensive. We have designed the class to make difficult topics easier to understand. Your instructor, a Google Ads and PPC marketing expert, will work with you closely to make sure that you avoid common mistakes in Google Ads and apply best practices when possible.
Upon successful completion of the Google Ads Beginners Class, students will be able to:
- Get started with your Google Ads account
- Create an effective Pay-per-click (PPC) ad campaign
- Optimize keywords for PPC campaigns
- Write effective ads for Google Ads campaigns
- Analyze and report campaign performance
- Manage bidding and budgets
- Basic digital literacy including file management is required
- Having a Google Ads account set up prior to class is recommended, but not required
Inside Our Curriculum
Focus on Real-World Skills
Each of our stand-alone classes is designed to teach how to improve your skills in a real-world setting. DWC's experiential learning style ensures you will be guided by an expert instructor will performing all of the tasks to help you learn.
The challenges you face in class will mimic what you will need to land a job and improve your daily productivity.
Support & Mentoring
All Google Ads classes are offered in an accelerated workshop format.
Your instructor will provide hands-on, experiential style classroom learning for you to learn best practices of applying tech skills in the real-world.
Each class may be eligible credit towards a certification program, which includes career counseling and portfolio projects.
Flexible scheduling options allow you to choose what works best for your time.
Why Digital Workshop Center?
of program graduates last year from unemployed to employed.
months avg to find employment after graduation
average increase in salary of certificate program students
Always Live | Hands-On | Small Class Sizes | Expert Instructors | Streaming Online
*program statistics compiled from DWC enrollment report (2019-2021)
When can I start?
Classes are offered on a rolling enrollment basis multiple times throughout the year, typically once per trimester.
Who teaches these classes?
All classes are taught by industry professionals with 10+ years experience in their field. Check the specific class offering to learn more about the assigned instructor for each class.
You may also learn more about our team here.
What format are these classes?
Stand-alone classes at DWC are focused skills workshops that teach in a specific area of a high demand career field.
Often described as a "short course" format, these accelerated workshops can be attended as stand-alone or can be taken as part of a larger certificate program.
Certificate programs offer more comprehensive training to help lead you to empoyment, support & mentoring, portfolio building, and career coaching.
To find out more about DWC's style of training, talk to a student advisor today.
What if the listed schedule doesn't work for me?
Click to request more information on a private class or contact us to discuss your training options.
Certificate Programs & Bootcamps
Each Certificate Program & Bootcamp is comprised of several stand-alone classes, plus additional classes specific to your career field, portfolio building with a comprehensive Capstone Project, and career coaching workshops.
Support and mentoring a huge part of all of our full length programs.
Attend an upcoming info session to speak to a student advisor and learn more details of the programs and get your questions answered.
Every stand-alone class at DWC includes support and mentoring throughout.
Stand-alone classes within your program also include:
- Professional Textbook(s) or Reference Packet(s)
- Lesson files
- One year for a free re-take (for attended students of public classes only)
- 30 days of technical support
- Certificate of Completion
If you have questions on stand-alone classes for professional development, contact us or attend an upcoming info session to speak to a student advisor and learn more details of the programs and get your questions answered.
What career services or internships do you offer?
For full length programs, support and mentoring is included and you will be eligible to work one-on-one with a career counselor.
Workshops for job search and resume writing are included in the cost of your program. Our expert career advisors will help you prepare for the next steps of your career path. Your success is our success.
DWC partners with Parker-Dewey to offer micro-internships to our students. These project-based internships are a great way for students to build real-world experience. Learn more
Attend an upcoming info session to speak to a student advisor and discuss career coaching & internship options today.
Payment & financial aid options
DWC offers several flexible financial aid options to help you finance your education. None of our financial aid tools will require a federal student loan or add severe interest penalties. We have several flexible payment plan options that fit your monthly budget.
If you are interested in scholarship or financial aid opportunities, attend an upcoming info session to speak to a student advisor and learn more.
Click here to learn more about financial aid options and get started.
Terms & conditions
Please read our Terms and Conditions before you register.
Upcoming Google AdWords Classes