Digital Marketing Strategies Class

Level 1 | Target Audience: Beginner | 14 hours

Digital Marketing Strategies ClassThe Digital Marketing Strategies class looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.

Digital Marketing Strategies Class

  • Start Date

    Digital Marketing Strategy

    4 sessions, Tue/Thu 5:00 - 8:30pm MT
    Learn how to plan and understand the effectiveness of your marketing efforts.
    Session information
    Session 1
    Tue, Apr 16 05:00 pm MDT - Tue, Apr 16 08:30 pm MDT
    Session 2
    Thu, Apr 18 05:00 pm MDT - Thu, Apr 18 08:30 pm MDT
    Session 3
    Tue, Apr 23 05:00 pm MDT - Tue, Apr 23 08:30 pm MDT
    Session 4
    Thu, Apr 25 05:00 pm MDT - Thu, Apr 25 08:30 pm MDT
    • $895.00 excl.

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In the Digital Marketing Strategies class, students will learn from subject matter experts how to examine analytics to understand the effectiveness of your marketing efforts, review KPIs, explore conversion rates, create pinpoint targeting to your defined audience, and understand content that speaks directly to your customers.

Our certificate is different from a degree program because it is designed for anyone looking to advance a digital marketing career with the real-world skills needed to be successful. If you are ready to launch your marketing career forward, contact us today to learn more.

Our Digital Marketing Strategies class is hands-on and intensive. We have designed the class to make difficult topics easier to understand. Your instructor, a digital marketing professional, will work with you closely to make sure that you avoid common mistakes in marketing plan strategy and apply best practices when possible.

Class Objectives

Upon successful completion of the Digital Marketing Strategies Class, students will understand:

  • Business and consumer Strategy
  • Core components of a business
  • Explaining business models and composing an elevator pitch
  • Digital marketing evolution and the current landscape
  • Segmentation
  • Identifying your audience
  • Building a target persona
  • The role of data, metrics, and key performance indicators (KPIs)
  • Conversion rates and benchmarks from various digital marketing channels
  • Career opportunities within digital marketing


  • Basic digital literacy including file management is required

Alumni Spotlight

“The knowledge I gained form the Google AdWords course will help me earn more per click and even reduce my overall budget. Completely worth every penny. Hands on learning with expert assistance.”

Wayne Bolen

Owner, Canine Companion Consulting

Inside Our Curriculum

Online Tech Skills Classes

Focus on Real-World Skills

Each of our stand-alone classes is designed to teach how to improve your skills in a real-world setting.  DWC's experiential learning style ensures you will be guided by an expert instructor will performing all of the tasks to help you learn.

The challenges you face in class will mimic what you will need to land a job and improve your daily productivity.

Digital Marketing Strategies Class

Support & Mentoring

All Digital Marketing Strategies classes are offered in an accelerated workshop format.

Your instructor will provide hands-on, experiential style classroom learning for you to learn best practices of applying tech skills in the real-world.

Each class may be eligible credit towards a certification program, which includes career counseling and portfolio projects.

Flexible scheduling options allow you to choose what works best for your time.

Why Digital Workshop Center?

avg increase salary

average increase in salary of
certificate program students *

months to employment
average months to find
employment after graduation ^
Graduation Rate
graduation rate *

career counseling and mentoring included

Google Rating
Based on 104 reviews

Always Live | Hands-On | Small Class Sizes | Expert Instructors | Streaming Online

*Profile report data based on 2020-2023 Employment and Wage survey submissions
^Based on 2021-2023 data only | *Based on 2021-2023 data & does not include Blueprint, WP/PS/ILL/ID/ bootcamps or B.Admin data


When can I start?

The Digital Marketing Strategies Class is offered 2-3 times per year.  See schedules posted above.

Who teaches these classes?

All classes are taught by industry professionals with 10+ years experience in their field.  Check the specific class offering to learn more about the assigned instructor for each class.

You may also learn more about our team here.

What format are these classes?

Stand-alone classes at DWC are focused skills workshops that teach in a specific area of a high demand career field. 

Often described as a "short course" format, these accelerated workshops can be attended as stand-alone or can be taken as part of a larger certificate program.

Certificate programs offer more comprehensive training to help lead you to employment, support & mentoring, portfolio building, and career coaching.

To find out more about DWC's style of training, talk to a student advisor today.

What if the listed schedule doesn't work for me?

Click to request more information on a private class or contact us to discuss your training options.

What's included?

Certificate Programs & Bootcamps

Each Certificate Program & Bootcamp is comprised of several stand-alone classes, plus additional classes specific to your career field, portfolio building with a comprehensive Capstone Project, and career coaching workshops.

Support and mentoring a huge part of all of our full length programs.

Attend an upcoming info session to speak to a student advisor and learn more details of the programs and get your questions answered.


Stand-Alone Classes

Every stand-alone class at DWC includes support and mentoring throughout.

Stand-alone classes within your program also include:

  • Professional Textbook(s) or Reference Packet(s)
  • Lesson files
  • One year for a free re-take (for attended students of public classes only)
  • 30 days of technical support
  • Certificate of Completion

If you have questions on stand-alone classes for professional development, contact us or attend an upcoming info session to speak to a student advisor and learn more details of the programs and get your questions answered.

What career services or internships do you offer?

For full length programs, support and mentoring is included and you will be eligible to work one-on-one with a career coach.

Workshops for job search and resume writing are included in the cost of your program.  Our expert career coaches will help you prepare for the next steps of your career path.  Your success is our success.

Click here to learn more about career coaching

DWC also partners with Parker-Dewey to offer micro-internships to our students.  These project-based internships are a great way for students to build real-world experience.  Learn more

Attend an upcoming info session to speak to a student advisor and discuss career coaching & internship options today.

Payment & financial aid options

DWC offers several flexible financial aid options to help you finance your education.  None of our financial aid tools will require a federal student loan or add severe interest penalties.  We have several flexible payment plan options that fit your monthly budget.

If you are interested in scholarship or financial aid opportunities, attend an upcoming info session to speak to a student advisor and learn more.

Click here to learn more about financial aid options and get started.

Terms & conditions

Please read our Terms and Conditions before you register.

Still curious?

If you have more questions, view the full FAQ page or contact us today.

Get started with a new career today