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Resources & Blog: Content Marketing

Photoshop vs. Canva

Photoshop vs. Canva Adobe Photoshop vs. Canva. Which is Better? You don’t have to be a skilled graphic designer to find yourself pondering this question. In fact, with the growing demand for graphics in the digital world, especially on social media, many people outside of the graphic design world are trying to up their digital marketing game by incorporating visual designs into their strategy. If you’re contemplating whether you should use Adobe Photoshop vs. Canva for your graphic design needs, take a look at...

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Top 5 Reasons You Should Utilize Video Marketing

Top 5 Reasons You Should Utilize Video Marketing Add video marketing channels to boost your marketing plan In the new year, there are many opportunities for you to increase the effectiveness of your company’s marketing. One of the best, easiest, and most cost-effective ways to do so is video marketing. By adding videos to your marketing plan, you’ll not only give customers content in the way they prefer to consume it but it will also boost your SEO results and increase your conversions. If you’re on the fence about video marketing, here are...

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Social Media Glossary | A Beginner’s Guide to Social Media Advertising

Social Media Glossary | A Beginner’s Guide to Social Media Advertising A Social Media Glossary to help you learn the modern terms In the digital era, it’s important for businesses to reach their clients where they’re at, and today… they’re on social media! Social media networks like Facebook, Instagram, SnapChat, and more have really taken off in recent years, and chances are that the very people you want to connect with are spending time on these sites. If your business isn’t already harnessing the power of social media marketing and advertising, it’s high...

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Google AdWords definitions

Google AdWords definitions Getting started with Google AdWords definitions and terms Is it time to finally get seen by search engines and reach that top spot?  If you are starting to play with Google AdWords and how it can help your digital marketing strategy, you should invest the time to learn all of the terms and key points of AdWords before you begin. Google AdWords can reach an amazing number of people.  Consider the following graphic from wordstream.com: Thanks to our friends at http://blog.wishpond.com who...

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Tools for a Content Marketer to be more productive

Tools for a Content Marketer to be more productive Incorporate a professional content marketing strategy to take your inbound traffic to the next level “Successful improvisation is mostly a matter of taking your thoughts out of the equation, because thinking can keep the magic from happening. You have to be open enough to let the magic happen, instead of trying to make it happen because magic is never made.” – Jimmy Herring Content Marketing is emerging to be one of the most common practices in a company’s branding strategy. Content...

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