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Resources & Blog: Content Marketing

Marketing Automation – Getting started automating your business

Marketing Automation – Getting started automating your business As I was looking to start growing business in 2006, I ran into similar problems that almost all small business owners face.  With limited capital and resources as a start-up, I needed to get creative on how to maximize my tech skills and marketing automation to get the most of every day.   Today, the marketing automation tools have grown considerably and they have become an invaluable part of how we stay connected with our customers and leads. Over 15 years, I have learned a few tips and...

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Photoshop vs. Canva

Photoshop vs. Canva Adobe Photoshop vs. Canva. Which is Better? You don’t have to be a skilled graphic designer to find yourself pondering this question. In fact, with the growing demand for graphics in the digital world, especially on social media, many people outside of the graphic design world are trying to up their digital marketing game by incorporating visual designs into their strategy. If you’re contemplating whether you should use Adobe Photoshop vs. Canva for your graphic design needs, take a look at...

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Top 5 Reasons You Should Utilize Video Marketing

Top 5 Reasons You Should Utilize Video Marketing Add video marketing channels to boost your marketing plan In the new year, there are many opportunities for you to increase the effectiveness of your company’s marketing. One of the best, easiest, and most cost-effective ways to do so is video marketing. By adding videos to your marketing plan, you’ll not only give customers content in the way they prefer to consume it but it will also boost your SEO results and increase your conversions. If you’re on the fence about video marketing, here are...

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Social Media Glossary | A Beginner’s Guide to Social Media Advertising

Social Media Glossary | A Beginner’s Guide to Social Media Advertising A Social Media Glossary to help you learn the modern terms In the digital era, it’s important for businesses to reach their clients where they’re at, and today… they’re on social media! Social media networks like Facebook, Instagram, SnapChat, and more have really taken off in recent years, and chances are that the very people you want to connect with are spending time on these sites. If your business isn’t already harnessing the power of social media marketing and advertising, it’s high...

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Google AdWords definitions

Google AdWords definitions Getting started with Google AdWords definitions and terms Is it time to finally get seen by search engines and reach that top spot?  If you are starting to play with Google AdWords and how it can help your digital marketing strategy, you should invest the time to learn all of the terms and key points of AdWords before you begin. Google AdWords can reach an amazing number of people.  Consider the following graphic from Thanks to our friends at who...

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