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Resources & Blog: Marketing

The Importance of Video Design in Marketing in 2020

The Importance of Video Design in Marketing in 2020 Design thinking is a skill that requires dedication and creativity to master. In marketing, creating effective designs is a make or break way to connect with your audience and communicate your message.  In our video-centric world that we live in, the need for video design in marketing is more important than ever before.  Video is easy for your users to digest and be able to understand your marketing messages more clearly.  It is easy to see why people gravitate to this medium and why there are...

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Google Ads Remarketing

Google Ads Remarketing Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...

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Typography for Marketing

Typography for Marketing Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...

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Top Jobs

Top Jobs Upskill to Land One of the Top Jobs in Northern Colorado The job market in Colorado has been incredibly strong in recent years, with very low unemployment rates compared to the national average. In fact, Monster.com recently said Denver, Colorado, is a “millennial hiring paradise.” And it’s true, Colorado has thousands of open jobs in a huge variety of industries. If you’re considering relocating to this beautiful state or are ready to switch careers, it might be time to look at the top jobs...

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What is Digital Marketing? Here’s What You Need to Know!

What is Digital Marketing? Here’s What You Need to Know! Start building your digital marketing vocabulary Digital marketing is a relatively new buzzword for both businesses hoping to succeed in the digital world and applicants needing a strong resume in a competitive job market. Digital marketing encompasses much more than just social media and requires an ability to understand real-time analytics to make smart moves in the digital era. Learn more about digital marketing and how a deep understanding of this new frontier can positively affect...

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