Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...
Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...
Upskill to Land One of the Top Jobs in Northern Colorado The job market in Colorado has been incredibly strong in recent years, with very low unemployment rates compared to the national average. In fact, Monster.com recently said Denver, Colorado, is a “millennial hiring paradise.” And it’s true, Colorado has thousands of open jobs in a huge variety of industries. If you’re considering relocating to this beautiful state or are ready to switch careers, it might be time to look at the top jobs...
Start building your digital marketing vocabulary Digital marketing is a relatively new buzzword for both businesses hoping to succeed in the digital world and applicants needing a strong resume in a competitive job market. Digital marketing encompasses much more than just social media and requires an ability to understand real-time analytics to make smart moves in the digital era. Learn more about digital marketing and how a deep understanding of this new frontier can positively affect...
Create a Custom Facebook Audience of your existing customers An incredibly powerful feature of Facebook ads lets you market directly to your existing customer base. Using a feature called ‘Custom Audience‘, you can either import a list of email addresses or connect your MailChimp email list to market directly to consumers. There is tremendous power in communicating direct to your target audience. In this article, I’ll examine some of the basic concepts of a Custom Audience...
Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...