According to Hubspot’s
‘2020 State of Marketing’ Report, “85% of businesses use video as a marketing tool” and “88% of video marketers reported that video gives them a positive ROI.” The trends towards video will continue as 95% of marketers in the same survey expect to increase their marketing spend due to its incredible impact reaching customers.
While Youtube and Facebook dominate the video landscape for marketers, there are newcomers to pay attention to also including Tik Tok and Snapchat. Each platform has a slightly different audience, which would potentially change the tone and content of your message. In the end, it is important to use video to help you connect with your customers clearly and also know that the ROI will be there to make it all worthwhile.