Adobe Photoshop vs. Canva. Which is Better? You don’t have to be a skilled graphic designer to find yourself pondering this question. In fact, with the growing demand for graphics in the digital world, especially on social media, many people outside of the graphic design world are trying to up their digital marketing game by incorporating visual designs into their strategy. If you’re contemplating whether you should use Adobe Photoshop vs. Canva for your graphic design needs, take a look at...
Add video marketing channels to boost your marketing plan In the new year, there are many opportunities for you to increase the effectiveness of your company’s marketing. One of the best, easiest, and most cost-effective ways to do so is video marketing. By adding videos to your marketing plan, you’ll not only give customers content in the way they prefer to consume it but it will also boost your SEO results and increase your conversions. If you’re on the fence about video marketing, here are...
Learn how to Integrate Email Marketing with WordPress Websites with some simple tips & tricks In this era of multi-channel marketing, where you have multiple means to reach and market to your customer base, it’s more important than ever to make sure your marketing efforts are supporting and working in concert with one another. One of the best ways to do this is to integrate email marketing with WordPress websites. If you have a WordPress website, there are several ways you can boost your...
A Social Media Glossary to help you learn the modern terms In the digital era, it’s important for businesses to reach their clients where they’re at, and today… they’re on social media! Social media networks like Facebook, Instagram, SnapChat, and more have really taken off in recent years, and chances are that the very people you want to connect with are spending time on these sites. If your business isn’t already harnessing the power of social media marketing and advertising, it’s high...
Start building your digital marketing vocabulary Digital marketing is a relatively new buzzword for both businesses hoping to succeed in the digital world and applicants needing a strong resume in a competitive job market. Digital marketing encompasses much more than just social media and requires an ability to understand real-time analytics to make smart moves in the digital era. Learn more about digital marketing and how a deep understanding of this new frontier can positively affect...
