Google Analytics (GA4) for Beginners
GA4 is installed. Nobody has opened it since.
GA4 is installed on almost every site and opened by almost nobody. It replaced a tool people had finally learned, works on a completely different model, and presents an interface that hides what most people came for. So it sits there collecting data nobody reads.
This workshop makes it usable. Participants learn the event based model first, because nearly every point of confusion with GA4 traces back to it, then set up tracking for the actions that actually matter to their business rather than accepting the defaults.
Small business owners take this because they are spending on marketing and guessing at the result. Marketing teams take it because someone needs to be able to answer where the leads came from without a two week project. It pairs naturally with Google Ads for Beginners, since advertising without measurement is guessing with a budget.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- Setup and configuration on your own site and property
- Conversion tracking for the actions that matter to your business
- Connecting GA4 to Google Ads so spending decisions have evidence
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Description
The day opens on the model, which is where every GA4 frustration begins. Participants learn why everything is an event, what that changes about the questions they can ask, and why the metric they are looking for is not where it used to be. This reframe does most of the work of the day.
The middle is setup and tracking. Participants configure GA4 for their own site and track the actions that matter to them: the form, the call, the purchase, the download. They learn the difference between data being collected and data being useful, and set up the handful of conversions worth watching rather than everything.
The day closes on reading and connecting. Participants work through the reports and explorations that repay the effort, connect GA4 to Google Ads so campaign decisions have evidence behind them, and learn what analytics genuinely cannot tell them, which is more than most people assume and worth knowing before you make a decision on it.
What You'll Learn at a Glance
- Understand the event based model and why GA4 works unlike the old tool
- Configure GA4 properly for your own site
- Track the actions that matter rather than accepting defaults
- Find the reports and explorations actually worth your time
- Build an exploration that answers a question you have
- Connect GA4 to Google Ads for evidence-based spending decisions
- Know what analytics cannot tell you
Details
Duration
Prerequisites
There are no prerequisites for this workshop and no technical background is required. Participants will get more from it with access to a GA4 property for their own site. It pairs well with Google Ads for Beginners.
Your Digital Marketing Training Goals, Customized to You
DWC provides expert digital marketing training aligned to your organization’s needs, your funding requirements, and your participants’ skill levels. With customization at every level, from content to scheduling to delivery format, DWC builds digital marketing training programs that produce measurable outcomes.
20,000+ Participants Trained | 90% Completion Rate | 1,500+ Organizations Served
Tuition
Google Analytics (GA4) for Beginners is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.