Digital Marketing

Digital Marketing

• Digital Marketing for Small Business

  1 Day (8 hrs; two 4-hr sessions)

  Digital Marketing for Small Business gives owners and generalists a plan instead of a to-do list. In one day, you learn how search, social, email, content, and paid ads actually fit together, which ones suit your business and which are a distraction, what a realistic budget buys, and how to tell whether any of it is working. Available by request only, with a three participant minimum.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• AI Marketing for Beginners

  1 Day (8 hrs; two 4-hr sessions)

  AI Marketing for Beginners turns a tool you have opened into one you can rely on. In one day, you learn to write prompts that produce usable output, apply AI to content, ideas, and analysis, choose the right tool for a task, keep your brand voice intact, and check what it gives you before it goes out with your name on it. Available by request only, with a three participant minimum.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• Content Marketing for Small Business

  1 Day (8 hrs; two 4-hr sessions)

  Content Marketing for Small Business replaces publishing with planning. In one day, you learn to map content to what your buyers actually need at each stage, build a calendar you can sustain with the time you have, create blogs, video, and lead magnets that earn attention, repurpose one piece across channels, and get found in both search and AI answers. Available by request only, with a three participant minimum.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• Paid Advertising for Beginners

  1 Day (8 hrs; 2 sessions)

  Paid Advertising for Beginners is a live, online, instructor-led workshop covering paid ads across Google, YouTube, Meta, and LinkedIn. Learn how each platform charges, targets, and reports, how to split a realistic budget across channels, and how to tell whether your spend is working. Built for small business owners, marketers, and teams new to paid media. Available by request; no public schedule posted.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• SEO for Beginners

  1 Day (8 hrs; two 4-hr sessions)

  SEO for Beginners teaches the durable parts of search and how the game changed. In one day, you learn keyword research that finds what people actually type, the on-page and technical basics that still decide rankings, content that earns a position rather than games one, and what it takes to be cited when an AI answer stands between your page and the reader. Available by request only, with a three participant minimum.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• Social Media Marketing for Small Business

  1 Day (8 hrs; two 4-hr sessions)

  Social Media Marketing for Small Business is for people who wear every hat and need social to produce something. In one day, you learn to choose the platforms your buyers actually use, create short form video and content that performs rather than just posts, run small paid campaigns without wasting budget, and measure what matters instead of counting followers. Available by request only, with a three participant minimum.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• Google Ads for Beginners

  1 Day (8 hrs; two 4-hr sessions)

  Google Ads for Beginners takes you from a blank account to a campaign you can trust. In one day, you learn keyword and match type choices that control who you pay for, responsive search ads that earn the click, budgets and Smart Bidding that work with the system rather than against it, and how to work with AI-driven campaign types without handing over the wallet. Available by request only, with a three participant minimum.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• Email Marketing for Beginners

  1 Day (8 hrs; two 4-hr sessions)

  Email Marketing for Beginners builds the channel you own outright. In one day, you learn to grow a list of people who want to hear from you, segment so messages are relevant, build the automated flows that produce revenue while you sleep, write subject lines and copy people open and read, and stay out of the spam folder. Available by request only, with a three participant minimum.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• Google Analytics (GA4) for Beginners

  1 Day (8 hrs; two 4-hr sessions)

  Google Analytics (GA4) for Beginners makes the data usable. In one day, you learn the event based model that makes GA4 behave unlike the analytics you remember, set up tracking for the actions that actually matter, find the reports and explorations worth your time, connect GA4 to Google Ads so spending decisions have evidence, and know what the numbers cannot tell you. Available by request only, with a three participant minimum.

  From $495.00/student

  3 person minimum, private & group rates available
  Register interest

• Marketing Automation, CRM, and Lifecycle Marketing

  1.5 Days (12 hrs; 3 sessions)

  Marketing Automation, CRM, and Lifecycle Marketing builds the system that runs after the sale. Across three sessions, you map the customer journey, build the email and text flows that drive repeat revenue, set up lead scoring and segmentation that route attention where it pays, and keep your data clean and compliant so the whole thing keeps working. Available by request only, with a three participant minimum.

  From $695.00/student

  3 person minimum, private & group rates available
  Register interest

• Conversion Rate Optimization: Turning Traffic Into Customers

  1 Day (8 hrs; two 4-hr sessions)

  Conversion Rate Optimization teaches you to get more from the traffic you already pay for. In one day, you learn to audit a funnel and find where people leave, build landing pages that convert rather than describe, run A/B tests disciplined enough to trust, and use AI to generate and evaluate variants faster. Available by request only, with a three participant minimum.

  From $545.00/student

  3 person minimum, private & group rates available
  Register interest

• AI Agents and Automated Marketing Workflows

  1 Day (8 hrs; two 4-hr sessions)

  AI Agents and Automated Marketing Workflows covers the next stage past prompting. In one day, you learn how agentic AI differs from the rules-based automation you already run, where it genuinely fits and where it does not, how to design a workflow that plans and acts across your tools, and how to govern it so a mistake stops at a checkpoint rather than reaching a customer. Available by request only, with a three participant minimum.

  From $545.00/student

  3 person minimum, private & group rates available
  Register interest

• Digital Marketing Certificate

  198 hrs; 66 three-hr sessions

  Understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.

  From $6,995.00/student

  3 person minimum, private & group rates available
  Starts Jan 11, 2027