SEO for Beginners
Ranking first matters less when nobody clicks anymore.
SEO has always attracted more nonsense than any other marketing channel, and the arrival of AI-generated answers has doubled it. Meanwhile the fundamentals have barely moved: understand what people are searching for, make a page that genuinely answers it, and make it easy for a machine to read.
This workshop teaches the durable parts and is honest about what changed. AI answers now sit above the results on a growing share of queries, which means a page can rank well and still get no click. That is a real shift, and pretending otherwise would waste your day.
Small business owners take this because search is the channel where a small player can still beat a big budget. Marketing teams take it because their SEO knowledge is often several years old and was mostly absorbed from blog posts written by people selling something.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- Keyword research on your own market and real queries
- A technical and on-page audit of your own site
- Practical work on being cited in AI-generated answers
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Description
The day opens on keywords, and specifically on what people type rather than what you would call it. Participants research their own market, learn to read intent, and find the specific queries a smaller business can realistically win instead of the broad ones that were lost years ago.
The middle is the page and the site. Participants work through what still genuinely affects rankings: content that matches intent, structure a crawler can follow, titles and headings that do real work, speed, and the technical basics that quietly hold a site back. They audit their own site and find things.
The day closes on the shift. Participants learn what it takes to be the source an AI answer cites, why some queries are worth pursuing and others have effectively been taken off the board, and how to judge whether ranking for something will actually bring anyone. They leave with a prioritized list for their own site.
What You'll Learn at a Glance
- Research keywords based on what people type, not what you call it
- Read search intent and match a page to it
- Find the specific queries a smaller business can realistically win
- Apply the on-page and technical basics that still decide rankings
- Audit your own site and find what is holding it back
- Understand what it takes to be cited in an AI-generated answer
- Judge whether ranking for a query will actually bring anyone
Details
Duration
Prerequisites
There are no prerequisites for this workshop and no technical background is required. Participants who also need the content side can pair it with Content Marketing for Small Business.
Your Digital Marketing Training Goals, Customized to You
DWC provides expert digital marketing training aligned to your organization’s needs, your funding requirements, and your participants’ skill levels. With customization at every level, from content to scheduling to delivery format, DWC builds digital marketing training programs that produce measurable outcomes.
20,000+ Participants Trained | 90% Completion Rate | 1,500+ Organizations Served
Tuition
SEO for Beginners is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.