Email Marketing for Beginners
The list you already own is the cheapest audience you have.
Every other channel is rented. The algorithm changes, the ad costs rise, the platform decides fewer people see you. Email is the one audience you own outright, and it is consistently the highest returning channel in marketing and the one most small businesses neglect.
The neglect is understandable. Email feels dated, the list is small, and the last campaign got a nine percent open rate. This workshop addresses each of those, and the fix is usually relevance rather than volume.
Small business owners take this because email pays for itself faster than anything else they can do. Marketing teams take it where a list exists, sits idle, and gets a newsletter once a quarter that nobody reads. Participants work on their own list and platform.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- Work on your own list, platform, and audience
- Automated flows built during the workshop
- Practical deliverability work so your email reaches the inbox
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Description
The day opens on the list. Participants learn to grow one made of people who actually want to hear from them, which is a different exercise from growing one that is large. They work on what to offer in exchange for an address, where to ask, and why buying a list is the fastest way to destroy the channel.
The middle is automation, which is where the revenue is. Participants build the flows that run without them: the welcome sequence, the follow up, the reminder. They learn to segment so a message is relevant rather than broadcast, because relevance is what separates an open rate of nine percent from one of forty.
The day closes on writing and deliverability. Participants work on subject lines that earn an open honestly, copy that gets read on a phone in eight seconds, and the technical and behavioral factors that decide whether you reach the inbox at all. They leave with a working flow and a plan for the list.
What You'll Learn at a Glance
- Grow a list of people who actually want to hear from you
- Segment so messages are relevant rather than broadcast
- Build the automated flows that produce revenue without you
- Write subject lines that earn an open honestly
- Write copy that gets read on a phone in eight seconds
- Understand what decides whether you land in the inbox
- Measure what matters beyond the open rate
Details
Duration
Prerequisites
There are no prerequisites for this workshop. Participants who want to go further into CRM, lead scoring, and multi-channel lifecycle work can continue with Marketing Automation, CRM, and Lifecycle Marketing.
Your Digital Marketing Training Goals, Customized to You
DWC provides expert digital marketing training aligned to your organization’s needs, your funding requirements, and your participants’ skill levels. With customization at every level, from content to scheduling to delivery format, DWC builds digital marketing training programs that produce measurable outcomes.
20,000+ Participants Trained | 90% Completion Rate | 1,500+ Organizations Served
Tuition
Email Marketing for Beginners is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.