Email Marketing for Beginners
Email is one of the few channels where you own your audience instead of renting it from an algorithm, and done well it delivers some of the highest returns in marketing. This practical workshop teaches you to build a list, send emails people actually open, automate the routine parts, and turn subscribers into customers. This class is available upon request and is not offered on a public schedule. Contact us to arrange a session for yourself, your team, or your organization.
Hands-On Training Taught by Experts
Live, Online, Instructor-Led
Skills you can use immediately
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on build, from list growth to a working welcome email flow
- Guidance on current deliverability rules, authentication, and one-click unsubscribe
- Practical segmentation, automation, and writing techniques
- Best practices that help you stay out of spam and respect privacy rules
- Digital learning materials and take home resources
- Certificate of completion
Email Marketing teaches you how to make the most of the one channel where you own your audience instead of renting it from an algorithm. Done well, email remains one of the highest return activities in marketing, but it is also easy to land in spam, get ignored, or annoy the people you worked hard to reach. This class shows you how to do it right, guided by an experienced email marketing instructor.
Email has changed in important ways. Major inbox providers now enforce stricter rules, so authentication and easy unsubscribing are no longer optional, privacy and permission rules shape how you collect and use addresses, and AI can help you draft copy and subject lines quickly. The approach that wins is permission based, well segmented, genuinely relevant, and automated where it makes sense, so the right message reaches the right person at the right time.
You will work with your instructor to build a simple list growth plan, set up a welcome flow, write and structure an email, choose your segments, and read the numbers that matter, including deliverability, open, click, conversion, and unsubscribe rates. The class is hands-on and intensive, and it is designed to make difficult topics easier to understand so you leave able to run email on your own and avoid the mistakes that hurt deliverability and results.
What you'll learn at a glance
- Grow an email list ethically with permission based signups and lead magnets
- Choose an email platform and set up the basics correctly
- Segment your audience so the right message reaches the right people
- Build automated flows such as a welcome series and simple follow ups
- Write emails and subject lines that get opened and clicked, with help from AI where useful
- Understand deliverability, including authentication with SPF, DKIM, and DMARC, and one-click unsubscribe, so your email reaches the inbox
- Follow privacy and permission rules, including clear consent and easy opt out
- Measure open, click, conversion, and unsubscribe rates and improve from them
- Recognize and avoid the common mistakes that hurt deliverability and results
Prerequisites
There are no prerequisites for this workshop. It is appropriate for beginners and useful for anyone already sending email who wants better results. Basic comfort using a computer and a web browser is all that is expected. Access to your email tool and list is useful for hands on practice, and familiarity with general marketing concepts is helpful but not required.
Tuition
Price may vary based on group size.
$495/student
Private, group and organizational pricing options available.
This class is offered upon request. Contact us to schedule a session.
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on build, from list growth to a working welcome email flow
- Guidance on current deliverability rules, authentication, and one-click unsubscribe
- Practical segmentation, automation, and writing techniques
- Best practices that help you stay out of spam and respect privacy rules
- Digital learning materials and take home resources
- Certificate of completion