Google Ads for Beginners
Google will happily spend your budget. All of it.
Google Ads is the fastest way to spend money in marketing and the fastest way to waste it. The interface is designed to make spending easy and restraint difficult, and the defaults are not chosen with your budget in mind.
This workshop is about control. Participants build a real campaign and learn where the money actually leaks: match types that are broader than they look, automated settings that quietly opt you into more, and conversion tracking that is not measuring what you think.
Small business owners take this because they are spending their own money. Marketing generalists take it because an agency is running their account and they cannot tell whether it is being run well. It also covers AI-driven campaign types like Performance Max honestly: what they do, and what you give up.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- A real campaign built in your own account during the workshop
- Match types, negatives, and the settings where budget leaks
- An honest look at Performance Max and AI-driven campaign types
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Description
The day opens on the account and the keywords. Participants build a real campaign structure and learn what match types actually do, which is usually broader than the name suggests. They work out which searches they want to pay for and, more importantly, which they do not, because the negative list is where most of the savings are.
The middle is the ads and the money. Participants write responsive search ads that earn a click rather than describe a company, set budgets that will not disappear on a Monday, and learn how Smart Bidding works well enough to know what it needs from them. Conversion tracking gets proper attention, because bidding on bad data is worse than not bidding.
The day closes on the automated campaign types. Participants learn what Performance Max and its relatives actually do, what visibility you lose, and when handing control to the system genuinely outperforms managing it yourself. They leave with a running campaign and a checklist for reviewing it.
What You'll Learn at a Glance
- Build a campaign structure that stays manageable
- Understand what match types actually do
- Use negative keywords to stop paying for the wrong searches
- Write responsive search ads that earn the click
- Set budgets and use Smart Bidding without losing control
- Set up conversion tracking that measures what you think it does
- Judge when to hand control to an automated campaign type
Details
Duration
Prerequisites
There are no prerequisites for this workshop. Participants will get more from it if they have a Google Ads account, even an empty one. Pairing with Google Analytics (GA4) for Beginners is worth considering, since ads without measurement is guessing with a budget.
Your Digital Marketing Training Goals, Customized to You
DWC provides expert digital marketing training aligned to your organization’s needs, your funding requirements, and your participants’ skill levels. With customization at every level, from content to scheduling to delivery format, DWC builds digital marketing training programs that produce measurable outcomes.
20,000+ Participants Trained | 90% Completion Rate | 1,500+ Organizations Served
Tuition
Google Ads for Beginners is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.