Content Marketing for Small Business
Publishing more is not a strategy. It is a treadmill.
Most content marketing fails on sustainability. Someone commits to a blog, publishes four posts in three weeks, and stops. The archive sits there, dated, doing nothing. The lesson learned is that content does not work, when what happened is that a plan was made for a person with more time.
This workshop starts from the time you actually have. Participants map content to what buyers need at each stage rather than to a posting schedule, and build a calendar that survives a busy month, because a smaller plan you finish beats a bigger one you abandon.
Small business owners take this because content is the marketing that keeps working after you stop paying for it. Marketing teams take it where output is high and results are not. It covers being found in AI answers as well as search results, which has changed what content has to do to earn a click.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- Content mapping against your own buyers and their journey
- Practical work on blogs, video, and lead magnets
- A calendar sized to the time you actually have, plus first drafts
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Description
The day opens on the buyer rather than the calendar. Participants map what someone actually needs to know at each stage, from not knowing they have a problem through comparing options, and find the gaps in what they currently publish. Most discover they have written a lot for people who were already going to buy.
The middle is making things. Participants work on blogs, video, and lead magnets, and learn the formats that earn attention in each. They practice repurposing properly, taking one substantial piece and legitimately deriving several rather than copying it across channels, which is the technique that makes a small team look prolific.
The day closes on being found and being sustainable. Participants learn what content has to do to earn a click when an AI answer already summarized the topic, and build a calendar sized to the hours they actually have. They leave with a plan and the first pieces drafted.
What You'll Learn at a Glance
- Map content to what buyers need at each stage, not to a posting schedule
- Find the gaps in what you currently publish
- Create blogs, video, and lead magnets that earn attention
- Repurpose one substantial piece into several legitimately
- Get found in search results and in AI-generated answers
- Build a calendar you can sustain in a busy month
- Tell content that compounds from content that disappears
Details
Duration
Prerequisites
There are no prerequisites for this workshop. Participants who also want the search side in depth can pair it with SEO for Beginners, and those wanting the wider channel picture with Digital Marketing for Small Business.
Your Digital Marketing Training Goals, Customized to You
DWC provides expert digital marketing training aligned to your organization’s needs, your funding requirements, and your participants’ skill levels. With customization at every level, from content to scheduling to delivery format, DWC builds digital marketing training programs that produce measurable outcomes.
20,000+ Participants Trained | 90% Completion Rate | 1,500+ Organizations Served
Tuition
Content Marketing for Small Business is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.