Content Marketing for Small Business

Content Marketing teaches you how to create the content that makes every other channel work. Search, social, and email all run on content, and the difference between content that grows a business and content that disappears comes down to planning it around what your audience actually wants. This class shows you how to do that, guided by an experienced content marketing instructor.

What earns attention has shifted. Audiences and AI systems both reward content that is genuinely useful and well structured, short form video now drives much of how people discover businesses, and being mentioned or cited inside AI answers has become a real source of visibility. The approach that works is fewer, better pieces built around real audience questions, then repurposed across your channels rather than published once and forgotten.

You will work with your instructor to define your audience and topics, map content to the stages of the buyer journey, plan a simple calendar, draft a piece with AI help and human judgment, and plan how to distribute and repurpose it. The class is hands-on and intensive, and it is designed to make difficult topics easier to understand so you leave with a content plan you can keep running, and the ability to avoid the trap of producing content that gets no results.

This course includes

• Live, instructor led workshop delivered in two 4-hr sessions
• A hands on content plan build, from audience and topics to a working calendar
• Guidance on content that supports both search and AI answer engines
• Practical creation and repurposing techniques for blogs, video, and lead magnets
• Best practices for using AI to help create content while keeping it useful and authentic
• Digital learning materials and take home resources
• Certificate of completion

What you'll learn at a glance

• Define your audience and the topics that build trust and attract the right people
• Map content to the buyer journey, from awareness to decision
• Plan a realistic content calendar you can maintain with limited time
• Create core formats, including blog posts, short form video, and lead magnets
• Structure content so it is useful to readers and easy for search and AI engines to use and cite
• Repurpose one piece of content into many across your channels
• Use AI to help ideate and draft while keeping content accurate and on brand
• Distribute content so it reaches your audience instead of sitting unseen
• Measure which content is working and turn that into your next plan
• Recognize and avoid the common mistake of producing content that gets no results

Good content is what makes search, social, and email work, but only when it is planned around what your audience actually wants. This practical workshop teaches you to build a content plan, create pieces that attract and convert, repurpose your work across channels, and get found in both search and AI answers. This class is available upon request and is not offered on a public schedule. Contact us to arrange a session for yourself, your team, or your organization.

There are no prerequisites for this workshop. It is appropriate for beginners and useful for anyone already creating content who wants a real strategy behind it. Basic comfort using a computer and a web browser is all that is expected. It helps to bring information about your business and audience, and familiarity with general marketing concepts is helpful but not required.

$495/student

Private, group and organizational pricing options available.

This class is offered upon request. Contact us to schedule a session.