AI Marketing for Beginners
AI wrote it in nine seconds. It sounds like nobody.
Most marketers using AI are getting output that is technically fine and completely generic. It reads like it was written by a committee that has never met your customers, because effectively it was. The tool is not the problem.
This workshop closes the gap between opening the tool and getting something you would publish. Participants learn to supply the context that makes output specific, keep their brand voice rather than surrendering it, and verify before it goes out, which matters more in marketing than almost anywhere because the mistake is public.
Small business owners take this because AI is the only way they cover the work. Marketing managers send teams who are already using it informally, on personal accounts, with no shared standard. It is hands on throughout, on your own real marketing work, and pairs with our broader AI training track.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- Hands on work using AI tools on your own real marketing tasks
- Prompting taught through context rather than magic phrases
- A prompt library for your recurring marketing work that you keep
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Description
The day opens on prompting, which is mostly context rather than clever phrasing. Participants learn to tell the model who the audience is, what the brand sounds like, what good looks like, and what to avoid. Most see their output improve dramatically within the first hour, on work they had previously abandoned as not worth it.
The middle is application across real marketing tasks: drafting and editing, generating ideas that are not the obvious five, repurposing one piece across channels, and analyzing feedback or copy at volume. Participants compare tools on the same task and learn that the differences are real and worth knowing.
The day closes on trust and voice. Participants learn to keep a brand voice rather than drift into the default register every model produces, verify claims before publishing, and recognize the tasks where AI output costs more to check than to write. They leave with a prompt library built on their own marketing.
What You'll Learn at a Glance
- Write prompts that produce usable output rather than generic filler
- Give a model the context it needs about audience, voice, and standards
- Apply AI to drafting, ideation, repurposing, and analysis
- Compare tools on the same task and know which to reach for
- Keep your brand voice instead of drifting into the default register
- Verify AI output before it goes out with your name on it
- Recognize work that costs more to check than to write yourself
Details
Duration
Prerequisites
There are no prerequisites for this workshop and no technical background is assumed. Teams that want broader AI fundamentals beyond marketing can look at AI Fundamentals for the Workplace.
Your Digital Marketing Training Goals, Customized to You
DWC provides expert digital marketing training aligned to your organization’s needs, your funding requirements, and your participants’ skill levels. With customization at every level, from content to scheduling to delivery format, DWC builds digital marketing training programs that produce measurable outcomes.
20,000+ Participants Trained | 90% Completion Rate | 1,500+ Organizations Served
Tuition
AI Marketing for Beginners is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.