AI Marketing for Beginners

AI Marketing for Beginners takes the hype and confusion out of artificial intelligence and shows you where it actually helps a marketer. AI now touches nearly every marketing task, from writing and design to research, analysis, and campaign work, and the people who get results are not the ones with the fanciest tools, they are the ones who know how to direct AI and judge what it gives back. This class teaches that skill from the ground up, guided by an experienced instructor, with no coding or technical experience required.

You will learn the practical foundation that makes AI useful in real work. That includes writing clear prompts that get good results, using AI to speed up content, ideas, email, social posts, and research, and understanding the difference between the common tools so you can pick the right one for the job. Just as important, you will learn where AI gets things wrong, so you can fact check, protect your brand voice, handle private data responsibly, and stay accountable for anything you publish.

You will work with your instructor through hands on exercises on your own marketing tasks, building a small set of prompts and workflows you can reuse the next day. The class is hands-on and intensive, and it is designed to make difficult topics easy to understand so you leave able to use AI with confidence, avoid the common beginner mistakes, and know where to go deeper across the rest of the marketing curriculum.

This course includes

• Live, instructor led workshop delivered in two 4-hr sessions
• Hands on practice using AI on your own marketing tasks
• A starter set of prompts and simple workflows you can reuse
• Guidance on choosing the right AI tool for a given job
• Best practices for fact checking, brand voice, privacy, and responsible use
• Digital learning materials and take home resources
• Certificate of completion

What you'll learn at a glance

• Understand what AI can and cannot do well in everyday marketing work
• Write clear, effective prompts that get useful results
• Use AI to speed up content, ideas, email, social posts, and research
• Choose the right AI tool for a given task and know how the common ones differ
• Build a small set of reusable prompts and simple workflows for your own work
• Fact check AI output and keep a human review step before anything is published
• Protect your brand voice and keep AI output on message and on brand
• Handle private and customer data responsibly and understand basic AI ethics
• Recognize and avoid the common beginner mistakes that lead to generic or inaccurate results
• Know where to go deeper, across content, SEO, ads, analytics, and automation

AI can make a marketer dramatically faster and more effective, but only if you know how to direct it and check its work. This beginner friendly workshop shows you how to use AI for real marketing tasks, pick the right tool, write prompts that work, and stay accountable for the results, with no technical background needed. This class is available upon request and is not offered on a public schedule. Contact us to arrange a session for yourself, your team, or your organization.

There are no prerequisites for this workshop. It is appropriate for complete beginners with no prior AI experience. Basic comfort using a computer and a web browser is all that is expected. It helps to bring a few of your own marketing tasks to practice on, and this class is a strong starting point before the channel and advanced workshops in the catalog.

$495/student

Private, group and organizational pricing options available.

This class is offered upon request. Contact us to schedule a session.