Digital Marketing for Small Business
You cannot do all of it. Deciding what to skip is the skill.
The problem is not that you do not know what digital marketing is. It is that there are nine channels, everyone online insists theirs is essential, and you have about four hours a week. Doing a bad job of all of them is the default outcome.
This workshop is about choosing. Participants learn how the channels actually relate, which ones compound and which need constant feeding, and how to pick the two or three that fit their business, their margin, and the time they honestly have.
Small business owners take this because they are doing the marketing themselves. Managers send generalists who have been handed marketing alongside another job. It is the strategic front end of the series, and every other workshop goes deeper on one piece of it.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- Work on your own business, audience, and numbers
- An honest comparison of what each channel costs and returns
- A written ninety day plan you build during the workshop
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Description
The day opens on your business rather than the channels. Who actually buys from you, how they currently find you, and what a customer is worth. Most participants have never worked out the last one, and it is the number that decides everything downstream, including which channels can possibly pay off.
The middle is the map. Participants work through search, social, email, content, and paid advertising: what each one is genuinely good at, what it costs in money and in hours, and how long before it shows anything. They learn which channels compound over time and which stop the moment you stop, because that distinction matters more than any tactic.
The day closes on the plan and the measurement. Participants choose where to focus first and what to deliberately not do, set a budget they can sustain, and define the handful of numbers worth watching. They leave with a written plan for the next ninety days rather than a list of things they should probably try.
What You'll Learn at a Glance
- Work out what a customer is actually worth to your business
- Understand what each channel is good at, and what it costs in time
- Tell channels that compound from channels that stop when you stop
- Choose where to focus first based on your goals and margin
- Decide what to deliberately not do
- Set a marketing budget you can sustain
- Define the few numbers worth watching, and ignore the rest
Details
Duration
Prerequisites
There are no prerequisites for this workshop. It assumes no marketing background and is built for owners, generalists, and professionals who have been handed marketing alongside another job.
Your Digital Marketing Training Goals, Customized to You
DWC provides expert digital marketing training aligned to your organization’s needs, your funding requirements, and your participants’ skill levels. With customization at every level, from content to scheduling to delivery format, DWC builds digital marketing training programs that produce measurable outcomes.
20,000+ Participants Trained | 90% Completion Rate | 1,500+ Organizations Served
Tuition
Digital Marketing for Small Business is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.