Live workshopDigital Marketing training for teams
Digital Marketing for Small Business
- Built around your actual work
- Live online, or on-site by request
- Training careers nationwide since 2006
Workshop brief
Digital Marketing for Small Business
- Duration
- 1 Day (8 hrs; two 4-hr sessions)
- Tuition
- $495.00per participant; team and private pricing by quote
- Delivery
- Live onlineOn-site, in person, by request
- Included
- Certificate of completionFor every participant
You cannot do all of it. Deciding what to skip is the skill.
The problem is not that you do not know what digital marketing is. It is that there are nine channels, everyone online insists theirs is essential, and you have about four hours a week. Doing a bad job of all of them is the default outcome.
This workshop is about choosing. Participants learn how the channels actually relate, which ones compound and which need constant feeding, and how to pick the two or three that fit their business, their margin, and the time they honestly have.
Small business owners take this because they are doing the marketing themselves. Managers send generalists who have been handed marketing alongside another job. It is the strategic front end of the series, and every other workshop goes deeper on one piece of it.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
Why teams book DWC
- Content, datasets, and examples built around your work before delivery
- Live online with a real instructor, or on-site at your location
- Invoicing and purchase order documentation for your organization
What your team gets
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- Work on your own business, audience, and numbers
- An honest comparison of what each channel costs and returns
- A written ninety day plan you build during the workshop
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Course outline
How the workshop runs
Every session is live with a real instructor, and the exercises are built around your team's work.
The day opens on your business rather than the channels. Who actually buys from you, how they currently find you, and what a customer is worth. Most participants have never worked out the last one, and it is the number that decides everything downstream, including which channels can possibly pay off.
The middle is the map. Participants work through search, social, email, content, and paid advertising: what each one is genuinely good at, what it costs in money and in hours, and how long before it shows anything. They learn which channels compound over time and which stop the moment you stop, because that distinction matters more than any tactic.
The day closes on the plan and the measurement. Participants choose where to focus first and what to deliberately not do, set a budget they can sustain, and define the handful of numbers worth watching. They leave with a written plan for the next ninety days rather than a list of things they should probably try.
Outcomes
What You'll Learn at a Glance
- Work out what a customer is actually worth to your business
- Understand what each channel is good at, and what it costs in time
- Tell channels that compound from channels that stop when you stop
- Choose where to focus first based on your goals and margin
- Decide what to deliberately not do
- Set a marketing budget you can sustain
- Define the few numbers worth watching, and ignore the rest
Duration
Prerequisites
There are no prerequisites for this workshop. It assumes no marketing background and is built for owners, generalists, and professionals who have been handed marketing alongside another job.
Format
Online for most groups; on-site delivery by request.
Dates and options
Join a public session or book your teamBook this workshop for your team
Public sessions
Train your team privately
Schedule this workshop for your team, live online or on-site, with content built around your work. Tell us your group size, goals, and target dates.
How team training works
From first call to trained team
- 20,000+Participants trained
- 90%Completion rate
- 1,500+Organizations served
Scope it
A short call about your team, your tools, and what needs to change after the session.
Customize it
Your instructor builds examples, exercises, and datasets around your actual work before delivery.
Deliver it live
Live online for most groups, or on-site at your location, scheduled around your team.
Make it stick
Every participant leaves with reference materials and a certificate of completion.
Pricing
Tuition and ways to buy
$495.00 per participant
Digital Marketing for Small Business is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.
- Per participant
Enroll a few employees at the per-participant rate.
- Private team session
Your group only, built around your data, tools, and schedule.
- Invoice your organization
DWC invoices your company directly and provides purchase order documentation.
- Multi-workshop programs
Combine workshops into a series for a department or a cohort of new managers.
Digital Marketing training
Digital marketing training for teams and small businesses
DWC digital marketing workshops cover the channels that move the needle: SEO, Google Analytics, Google Ads, email, social media, content, conversion rate optimization, marketing automation, and AI in marketing workflows.
They work for in-house marketing teams that need to sharpen one skill and for small business owners who wear every hat. Examples are built around your own site, audience, and goals.
Can you customize this workshop for our team?
Yes. Content, datasets, and examples are built around your actual work before delivery, so participants practice on the files, tools, and situations they deal with every day.
Is the training online or on-site?
Most groups train live online with a real instructor. On-site, in-person delivery is available by request.
Is there a minimum group size?
Most workshops booked for a team have a three participant minimum, and the Tuition section on each workshop page lists its exact terms. One-on-one sessions and smaller groups are priced case by case, and larger groups are quoted based on group size, schedule, and delivery format.
Are these workshops for marketing teams or small business owners?
Both. Marketing teams use them to build depth in a specific channel, and small business owners use them to run their own marketing with confidence.
Can we use our own website and accounts in class?
Content and examples are built around your work before delivery, so participants can practice on your own site, campaigns, and analytics where appropriate.
Do participants receive a certificate?
Yes. Every participant receives a certificate of completion, along with digital learning materials and take-home reference guides.
Can we pay by invoice or purchase order?
Yes. DWC invoices your organization directly and provides purchase order documentation.
Can individual employees join a public session?
When a workshop has public dates, they appear in the Dates section of this page with a registration button. If none are listed, request a quote and we will share your options.
Bring this workshop to your team
Tell us about your group and your goals. A training advisor follows up within one business day with options and pricing.