Digital Workshop Center Trade School

Digital Marketing Strategy

Learn how to plan and understand the effectiveness of your marketing efforts.

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Description

The Digital Marketing Strategies class looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.

FAQ

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Includes

  • 14 hours of classroom training | Additional assignments outside of class
  • Professional Textbook/Materials
  • Download materials with practice data files
  • One month of technical support
  • One year for a free re-take (for attended students of public classes only)
  • Certificate of Completion

Objectives

Upon successful completion of the Digital Marketing Strategies Class, students will understand:

  • Business and consumer Strategy
  • Core components of a business
  • Explaining business models and composing an elevator pitch
  • Digital marketing evolution and the current landscape
  • Segmentation
  • Identifying your audience
  • Building a target persona
  • The role of data, metrics, and key performance indicators (KPIs)
  • Conversion rates and benchmarks from various digital marketing channels
  • Career opportunities within digital marketing

Prerequisites

  • Basic digital literacy including file management is required