Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...
Alumni Spotlight – Kelly Buster Of the nearly 10,000 students we have served in the past years, we are always thrilled to hear about our student’s success stories after they have completed courses, bootcamps, or certificate programs here at DWC. In this Alumni Spotlight, we will share the story of Kelly Buster who went from military to working in risk management and now, after taking a variety of courses at DWC, owns a professional real-estate photography business. Our student’s success...
5 Drawing Tools in Illustrator to Create Vector Designs The Adobe Illustrator program is the leading program for designers to create logos, branding elements, advertisements, and graphics for businesses around the world. One of the major uses of this program is to create vector designs or vector graphics, categorized by their ability to be sized up or down without losing their quality. Logos and branding materials are most often made as a vector design because of the versatility of this file...
Sign up for Adobe Illustrator Classes Near Me Today! Graphic design has become an important part of successful business marketing. It’s a great way to visually communicate with your audience and stand out from the crowd. Everyone from business owners to marketing professionals, and even those looking for a new career in the marketing world, should understand the basics of graphic design and how to create great imagery. Adobe Illustrator is the most widely used and capable computer program for...
Adobe’s Creative Suite (CS) products have been around a long time – the first commercial CS program, Illustrator 88 (logo above), launched in 1986. Technology has come a long way since rat-tails, cassette tapes, and New Kids on the Block were in style. Like the New Kids, Adobe CS has grown with the times. Today, there are over 15 CS programs, offering tools for digital media, print, video, multimedia and more to create anything from basic graphic designs to the avant-garde. Most people use two...
Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...
