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Resources & Blog: Social Media Metrics

Essential Social Media Metrics You Should Be Watching Closely

Essential Social Media Metrics You Should Be Watching Closely As you get your business up and running on social media, it is very easy to be overwhelmed by the sheer amount of data thrown at you.  Every social media platform provides a variety of social media metrics that you can use to improve your business decisions.  However, some metrics are easier to understand than others. To simplify what data you are viewing, it is first important to understand your audience and your goals.  Everyone joins social media for a different purpose, and you should be...

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Make the Most of Your Social Media Campaigns

Make the Most of Your Social Media Campaigns Social media campaigns can have a significant impact on bringing new revenue to your business. Brands spend an average of $4,000 to $7,000 per month on social media alone, according to The Content Factory.  Social media campaigns are a major investment and if they are done correctly can have a major ROI.  Unlike your ongoing social media marketing, campaigns are created for a specific purpose and last for a limited time period. To be successful, social media campaigns should be strategically...

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