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Resources & Blog: Social Media

Essential Social Media Metrics You Should Be Watching Closely

Essential Social Media Metrics You Should Be Watching Closely As you get your business up and running on social media, it is very easy to be overwhelmed by the sheer amount of data thrown at you.  Every social media platform provides a variety of social media metrics that you can use to improve your business decisions.  However, some metrics are easier to understand than others. To simplify what data you are viewing, it is first important to understand your audience and your goals.  Everyone joins social media for a different purpose, and you should be...

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Make the Most of Your Social Media Campaigns

Make the Most of Your Social Media Campaigns Social media campaigns can have a significant impact on bringing new revenue to your business. Brands spend an average of $4,000 to $7,000 per month on social media alone, according to The Content Factory.  Social media campaigns are a major investment and if they are done correctly can have a major ROI.  Unlike your ongoing social media marketing, campaigns are created for a specific purpose and last for a limited time period. To be successful, social media campaigns should be strategically...

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Photoshop vs. Canva

Photoshop vs. Canva Adobe Photoshop vs. Canva. Which is Better? You don’t have to be a skilled graphic designer to find yourself pondering this question. In fact, with the growing demand for graphics in the digital world, especially on social media, many people outside of the graphic design world are trying to up their digital marketing game by incorporating visual designs into their strategy. If you’re contemplating whether you should use Adobe Photoshop vs. Canva for your graphic design needs, take a look at...

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Facebook and Instagram Trends

Facebook and Instagram Trends Facebook and Instagram Trends to Increase Engagement The ever-evolving world of social media can be hard to keep up with at times. Algorithms are constantly changing, and so is the way that people view and interact with social media. It’s more important than ever to stay ahead of the curve to ensure that your brand will remain relevant to social media. Knowing how to keep your audience engaged with your content can make or break your social media strategy.  Here are the Top 3 Facebook and...

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Summer Side-hustles

Summer Side-hustles Top Five Side-hustles to Start Making You Money this Summer Sunny skies, afternoon rain showers, long hikes through the mountains, and late night campfires with friends…summer is upon us, and boy are we excited! With the days growing longer, summertime offers the perfect opportunity to dive into your summer side-hustling potential. Take the time to earn the cash you need to take your dream vacation or spend it all in one place, we don’t judge. Summer side-hustles are a thing, and we...

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