Select Page

Resources & Blog: Search Engine

Additional Resources for SEO Classes

Additional Resources for SEO Classes Resources for SEO Classes Provided by Carmelo Mannino of DWC HARO – a tool to get daily emails with reporters looking for sources Keyword Planner – starting place for keyword research. Accessed through Adwords. Google Trends – Shows search trends across Google Google Speed test/ Page Speed Insights– Test the speed of your website. Need to do each of your major pages. Google Mobile Friendly Test– Test how responsive your site is. Google Mobile speed test– How fast does your...

read more

Google AdWords definitions

Google AdWords definitions Getting started with Google AdWords definitions and terms Is it time to finally get seen by search engines and reach that top spot?  If you are starting to play with Google AdWords and how it can help your digital marketing strategy, you should invest the time to learn all of the terms and key points of AdWords before you begin. Google AdWords can reach an amazing number of people.  Consider the following graphic from wordstream.com: Thanks to our friends at http://blog.wishpond.com who...

read more

Google Search Console – Understanding Crawl Errors

Google Search Console – Understanding Crawl Errors Understanding crawl errors with free webmaster tools to improve web traffic If you’ve taken any SEO classes, you know that the Google Search engine is the most important search tool for users to find your site.  After all, Google searches control 75% of worldwide search requests according to Netmarketshare.com.  I tell my students that “Google controls the search game, so you need to learn how to play it.” To learn how you are doing with your ranking in search results, one of...

read more

Search Engine Optimization: How to Get Your Website Noticed

Search Engine Optimization: How to Get Your Website Noticed [Originally published on 1/27/12 in The Coloradoan] For any sized business today, it is important to have your website show up at the top of search results in a search engine, like Google or Bing. In fact, “94 percent of shoppers conduct research online before making an online purchase,” according to the “Compete Shopper Intelligence Study.” And, overwhelmingly, they turn to search engines. From the same study, 61 percent of shoppers say they always or often use a...

read more