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Google AdWords definitions

Getting started with Google AdWords definitions and terms Is it time to finally get seen by search engines and reach that top spot?  If you are starting to play with Google AdWords and how it can help your digital marketing strategy, you should invest the time to learn all of the terms and key points of AdWords before you begin. Google AdWords can reach an amazing number of people.  Consider the following graphic from wordstream.com: Thanks to our friends at http://blog.wishpond.com who...

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Google Search Console – Understanding Crawl Errors

Understanding crawl errors with free webmaster tools to improve web traffic If you’ve taken any SEO classes, you know that the Google Search engine is the most important search tool for users to find your site.  After all, Google searches control 75% of worldwide search requests according to Netmarketshare.com.  I tell my students that “Google controls the search game, so you need to learn how to play it.” To learn how you are doing with your ranking in search results, one of...

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New Classes – Google Sheets, Google AdWords

As fall approaches, the new season of change always brings a fresh level of excitement to Digital Workshop Center.  And with that comes some new class ideas as well. At the beginning of this year, we have seen some amazing growth of our Adobe class programs.  DWC staff spent countless hours preparing a new format for Adobe training.  One that has already been received well by students and instructors alike. Going into fall, we are rolling out a couple new business training classes that have...

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3 Reasons To Bring Your Mom to DWC

In today’s fast-paced and ultra-connected world, technology is what holds us together. It drives our commerce, supports our social lives, and is the tool we use to create our futures. The amazing thing is that computers haven’t even been around that long- it wasn’t until the late 1980’s that most families owned their own desktop, and it would be almost another two decades before smart phones became a thing. If you’re under the age of 30, chances are you’re extremely comfortable with technology...

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Using Google Apps for Your Small Business

For many of us, the advent of the cloud has given us a convenient location to store files that we may need to access on the go. However, the cloud is much more than storing grocery lists and Christmas ideas on Dropbox and Evernote. The cloud has given businesses the means to access all of their data and workflow from anywhere, at anytime, from any Internet connection. While this may mean that you can never truly leave your work at work anymore, it has produced quantum leaps in employee...

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