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Resources & Blog: Google

Google Ads Basics

Google Ads Basics Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...

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Four Ways to Leverage Google Analytics Goals

Four Ways to Leverage Google Analytics Goals SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...

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The Difference Between Google Sheets and Excel | Digital Workshop Center

The Difference Between Google Sheets and Excel | Digital Workshop Center The ability for any business to manage and utilize their data is a key to success. One of the best ways to do this is through the use of spreadsheet software. There are two main data-management spreadsheet programs that businesses have adopted. One is available through Google’s G Suite, known as Google Sheets, and the other is Microsoft Excel. Each program has value, and in this blog we will be looking at the difference between Google Sheets and Excel. If you’re ready to learn more about the...

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Google Ads Resources

Google Ads Resources Useful Google Ads Resources and Links A short list of some of our favorite tools to help you start your digital ad campaigns, including Google Ads (formerly AdWords), the right way and track the progress of them as you grow: Ahrefs- great site for content ideas, keyword research, and to analyze your site and competitors. – https://ahrefs.com/dashboard/metrics SEM Rush- a tool for keyword research. You can see what keywords competitors are chasing. – https://www.semrush.com/...

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How to Create a Google AdWords Campaign

How to Create a Google AdWords Campaign Getting Started with a Google AdWords Campaign for your business As you search for something on Google.com, you’ll notice the first few results to appear are actually ads. Businesses and organizations pay to appear in these top positions to encourage searchers to click through to their website. These companies then pay Google by the click — this form of online advertising is known as a Google AdWords Campaign.   An ever-increasing number of businesses have found Google AdWords Campaigns...

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