Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...
Alumni Spotlight – Kelly Buster Of the nearly 10,000 students we have served in the past years, we are always thrilled to hear about our student’s success stories after they have completed courses, bootcamps, or certificate programs here at DWC. In this Alumni Spotlight, we will share the story of Kelly Buster who went from military to working in risk management and now, after taking a variety of courses at DWC, owns a professional real-estate photography business. Our student’s success...
Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...
SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...
The ability for any business to manage and utilize their data is a key to success. One of the best ways to do this is through the use of spreadsheet software. There are two main data-management spreadsheet programs that businesses have adopted. One is available through Google’s G Suite, known as Google Sheets, and the other is Microsoft Excel. Each program has value, and in this blog we will be looking at the difference between Google Sheets and Excel. If you’re ready to learn more about the...
Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...
