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Facebook vs LinkedIn for your business

Facebook vs LinkedIn to grow your business on social media When I started Digital Workshop Center 11 years ago, I understood how to teach technology skills in a better format than the standard university of community college. I also understood how drive traffic to our website using two inbound marketing techniques: search engine optimization (SEO) and social media. While a lot has changed with social media over the past 10 years, including the ability to advertise and target your audience...

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Facebook Ads – Custom Audience

Create a Custom Facebook Audience of your existing customers An incredibly powerful feature of Facebook ads lets you market directly to your existing customer base.  Using a feature called ‘Custom Audience‘, you can either import a list of email addresses or connect your MailChimp email list to market directly to consumers.  There is tremendous power in communicating direct to your target audience. In this article, I’ll examine some of the basic concepts of a Custom Audience...

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5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future. There are some basic advantages that social media platforms can bring to a small business.  We...

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HootSuite Can Help Manage All Your Social Media

There are so many social media options available, it’s hard to know what platform is right for you. Between Facebook, Twitter, Google+ and countless others, there’s at least one good outlet to connect you and your business to your interested and existing customers. Creating a buzz on social media is more difficult than just posting a couple of funny cat videos or copying and pasting quirky quotes. It requires a detailed strategy for how you want your online voice to be heard. For our social...

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