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Facebook vs LinkedIn for your business

Facebook vs LinkedIn to grow your business on social media When I started Digital Workshop Center 11 years ago, I understood how to teach technology skills in a better format than the standard university of community college. I also understood how drive traffic to our website using two inbound marketing techniques: search engine optimization (SEO) and social media. While a lot has changed with social media over the past 10 years, including the ability to advertise and target your audience...

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Community Spotlight – Actualize Marketing

How did your company begin? Actualize Marketing is a full-service ad agency that was started in August 2015. Our co-founders, Jessica and Greg, worked together for 10+ years at another agency and, after leaving our previous company independently to be solo artists, we decided it would be awesome to get the band back together. We hired Kate, Laura, and Kristen earlier this year, and now we’re really rockin.’ What makes your company unique? We’re big believers in doing more for fewer clients. So...

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5 Ways To Connect With Your Customers Via Social Media

Even though typing into a tiny electronic screen may not feel very warm and personal, it’s a fantastic way to make meaningful connections with your clients, future customers, and fans. While nothing can replace an in-person interaction, social media interactions are quickly becoming the most popular means of communication in the marketing world. Billions of people log in to these platforms on a daily basis, and use these to maintain friendships, follow news, and also make purchasing decisions....

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Shopping For Your First Digital Camera? Here Are A Few Tips!

While it’s true that smartphone cameras are drastically improving with each passing year, they will never be on par with real digital equipment. But luckily for the new photog, camera prices are becoming more affordable and easier to use. However, there are so many choices on the market today, that it can be intimidating to know how to pick the right one for you and your interests. There are at least a handful of different brands, and within those, dozens more camera body options and lens...

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The Basics of Working With Digital Color

We are now officially living in the digital era, with online and computerized media fast outpacing print applications. In the coming years, some speculate that age-old analog and print utilization will be on its way to extinction, and that tomorrow’s generation will consume all of their media by way of smartphones, tablets, and laptops. So what does that mean for today’s designers? Plenty of changes are afoot for sure, but one of the basics is making sure you understand digital color, how it’s...

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