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Resources & Blog: Design

Typography for Marketing

Typography for Marketing Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...

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5 Things They Don’t Teach You in Graphic Design School

5 Things They Don’t Teach You in Graphic Design School Graphic design school is a great place to start your creative career, but in the constantly changing landscape of design, it’s important to recognize design school isn’t the end-all be-all place to become the best creator you can be. Trends are constantly changing and real world experience is invaluable. Graphic and web design has a well-deserved reputation for being one of the fastest changing industries in the world. It’s always on the move and styles never stay the same. Design school...

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Intro to Design Fundamentals Resources

Intro to Design Fundamentals Resources Intro to Design Fundamentals Videos & Links Design Fundamentals Resources Elements and Principles of Design https://www.youtube.com/watch?v=losbYfihiN4 https://www.youtube.com/watch?v=LKOq3Dhcqig Rule of Thirds and Golden Mean The magic of Fibonacci numbers: https://www.youtube.com/watch?v=0tAZe6pP-FM Nature by Numbers: https://www.youtube.com/watch?v=aB_KstBiou4 Typography Design and Discovery:  https://www.ted.com/talks/david_carson_on_design Color Theory Videos Color Wheel:...

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Benefits of Excellent Design

Benefits of Excellent Design Learn the Benefits of Excellent Design to Help Your Business Get Noticed In today’s fast-paced, digital world, graphics and imagery are more important than ever. Having a basic understanding of Graphic Design is a great way to upskill your resume and improve your business’ digital marketing. To succeed as a graphic designer in today’s competitive job market, you need to be comfortable and proficient with common graphic design software. The Adobe Creative Suite is the industry standard in...

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Fort Collins: Small Town Feel, Big Town Innovation

Fort Collins: Small Town Feel, Big Town Innovation We can feel it. You can probably feel it too. The digital world of business is shifting and growing at an intense pace, urging changes in the online tech and design marketplace faster than we’d ever imagined. And when you think of hot spots for ingenuity and entrepreneurship, what cities come to mind? Maybe Silicon Valley? New York City? What if we told you that Fort Collins deserves a place on that list? The curators at the Smithsonian Institute recently named our fast-growing town one of the...

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