Useful Google Ads Resources and Links
A short list of some of our favorite tools to help you start your digital ad campaigns, including Google Ads (formerly AdWords), the right way and track the progress of them as you grow:
- Ahrefs- great site for content ideas, keyword research, and to analyze your site and competitors. – https://ahrefs.com/dashboard/metrics
- SEM Rush- a tool for keyword research. You can see what keywords competitors are chasing. – https://www.semrush.com/
- Swiped.co is a great tool for looking at and evaluating ads on multiple platforms. – http://swiped.co/
Google Tools
Google provides many free tools to help you get started with your Google Ads campaigns. Here are some of our favorites:
- Keyword Planner- Start of keyword research. You will have to have an Ads/Adwords account. – https://adwords.google.com/home/tools/keyword-planner/#?modal_active=none
- Google Trends- Shows average search volume by year, month, or week – https://trends.google.com/trends/?geo=US
- Mobile Friendly test- Shows how mobile friendly your website is – https://search.google.com/test/mobile-friendly
- Site Speed Test- Shows you how fast your site is on desktop or mobile – https://developers.google.com/speed/pagespeed/insights/
- How to make a google places review link – https://honeypotmarketing.com/direct-link-google-review/