Marketable Design Skills: Graphic and Video Design

Sep 22, 2023 | Advanced Graphic Design Certificate, Video Design Certificate

The reliance on digital communication in personal and professional spheres has transformed the landscape of our job market and economy. Employers across industries are turning to graphic and video designers to grow their digital presence in order to grow as a business in a world dependent on the internet and its social channels to compare and utilize products and/or services they need. Without having the knowledge and design skills to create and manage digital content such as websites and social media pages, it could be difficult for a business/organization to find their audience and future customers. 

Graphic Design vs. Video Design: Differences & Similarities

Marketable design skills refers to the design skill sets of graphic designers and video designers. While many of these skills overlap between the two professions, they are still very much different from each other; however, those who have both graphic and video skills are bound to create limitless opportunities for themselves.

The essential difference between graphic designers and video designers is the content in which they produce. Marketable design skills specific to each profession can be distinguished by the software knowledge needed in order to create graphic or video content. Those interested in graphic design need proficiency in software found in Adobe Creative Cloud such as Photoshop, Illustrator, and InDesign and those interested in video design need proficiency in Adobe software like Premiere Pro and After Effects.

In regard to creative expression and visual communication, graphic and video designers have a great deal of similarities. Both professions need to have a “keen eye for detail, a strong understanding of color theory and typography, and the ability to use software tools to create stunning visual content,” as noted in a recent LinkedIn article. Since Adobe software is at the core of the skill sets for those in the graphic and video design professions, the similarities between these professions are also found in software knowledge and language as well. Those who know how to use all of Adobe Creative Cloud to create both graphic and video content have the chance to open a plethora of doors of opportunity as they blend the differences into one big skillset.

marketable design skills

Career Possibilities in Graphic & Video Design

Those proficient in either or both graphic and design skills can market themselves into a wide range of career opportunities. Whether through freelancing, joining a marketing agency, or landing a designer job at a business or organization, those with marketable design skills can find that their skills and knowledge are in high demand across industries. Professionals with graphic design skills can find careers in just about any type of business under job titles like graphic designer, web designer, content specialist, and digital illustrator. There are many other jobs that those with graphic design skills can secure such as art directors, social media marketers, and content creators. Professionals with video editing and design skills can find employment under job titles such as video editors, video content strategists, special effects artists, and animator. Video editing and design professionals can also find opportunities in marketing and art management jobs. Those who are skilled in both graphic and video design can clearly see how many paths that could be possible.

Here are some career outlook fast facts in regard to both professions: (data pulled from the U.S. Bureau of Labor Statistics)

  • Careers for Graphic Designers are increasing by 3% from 2022-2032, as fast at the national average.
  • Careers for Video Designer/Editors are increasing by 7% from 2022-2032, faster than average.
  • In 2022, there were 270,900 available Graphic Design jobs and 87,500 available Video Design Jobs
  • Median pay for Graphic Designers in 2022: $27.88 an hour
  • Median pay for Video Designers/Editors in 2022: $30.01 an hour

Fostering Marketable Design Skills

While similar in the fact that Adobe software is at the core of the skill and knowledge base for both graphic and video designers, essential skills differ for both professions. There are a number of skills that employers look for in graphic and/or video designers to complete needed tasks, so professionals must make sure they have the essential skills as foundation before marketing themselves as graphic and video designing professionals. O*NET OnLine, an extension of the U.S. Department of Labor, is a tool created for career exploration and job analysis, with “detailed descriptions of the world of work for use by job seekers, workforce development and HR professionals, students, developers, researchers, and more.” The following essential skills for each profession are pulled from the comprehensive reports that are on O*NET OnLine.

Essentials Skills in Graphic Design

Proficiency in Adobe software Photoshop, Illustrator, and InDesign set the foundation for fostering essential skills in graphic design. Some of the most important tasks related to the responsibilities of a graphic designing professional are as follows:

  1. Develop graphics and layouts for product illustrations, company logos, and websites.
  2. Create designs, concepts, and sample layouts based on knowledge of the principles of design.
  3. Use digital software to draw charts, graphs, illustrations, and other artwork.
  4. Generate and prepare digital images and files for print.
  5. Review final layouts and suggest improvements as needed.

Essentials Skills in Video Design

Proficiency in Adobe software Premiere Pro and After Effects set the foundation for fostering essential skills in video design and editing. Some of the most important tasks related to the responsibilities of a video designing and editing professional are as follows:

  1. Select and combine the most effective video clips to form a logical and smoothly running story.
  2. Manipulate plot, score, sound, and graphics to make parts into a continuous whole.
  3. Use software to edit and add music, dialogue, sound effects, and to correct errors.
  4. Trim clips to specific lengths and reassemble clips in sequences that present stories with maximum effect.
  5. Review assembled projects to determine if corrections are needed.
marketable design skills

Using Certificate Programs to Foster Marketable Design Skills

DWC Certificate programs are designed to teach and help improve skills in a real-world setting. Our experiential learning style ensures guidance by an expert instructor in a hands-on format and the challenges faced in class mimic the challenges found on the job and will provide the solutions needed to land the job and improve productivity. Each certificate program comes with a real-world project to foster real-world tasks and responsibilities as well as one-on-one job search and resume writing assistance with a career coach.

By taking one (or both) of the certificate programs geared towards graphic and video design, marketbale design skills can be fostered and improved upon.


Advanced Graphic Design Certificate Program

The Advanced Graphic Design certificate program focuses on high demand graphic design skills and software such as Photoshop, Illustrator, and InDesign. In addition to graphic design courses, the certificate program includes design fundamentals and soft skills classes to teach the language of graphics and to highlight the difference that elevates today’s modern designs.

Upon successful completion, students will be able to understand the principles of design, speak clearly on the concepts of design with other designers, edit images using Adobe Photoshop techniques, create logos and branding materials with Adobe Illustrator, design complex layouts using Adobe InDesign, and integrate Adobe programs using Adobe CC libraries.

Video Design Certificate Program

The Video Design certificate program offers necessary classes to provide a foundation in video software such as Adobe Premier Pro and After Effects. With additional classes in Adobe Photoshop and Illustrator, those enrolled in this certificate program will walk away with understanding the process of design for a video project as well as the knowledge to create something visually compelling.

Upon successful completion, students will explore the principles and elements of design, use Adobe Photoshop to edit still images used in video assets, understand best practices and terminology for video production, create dynamic videos using Adobe Premiere Pro, design and implement animations using Adobe After Effects, understand video marketing concepts and storytelling, create content strategies for video marketing, and examine/analyze video metrics for social and digital channels such as YouTube.