Live workshopDigital Marketing training for teams
Paid Advertising for Beginners
- Built around your actual work
- Live online, or on-site by request
- Training careers nationwide since 2006
Workshop brief
Paid Advertising for Beginners
- Duration
- 1 Day (8 hrs; 2 sessions)
- Tuition
- $495.00per participant; team and private pricing by quote
- Delivery
- Live onlineOn-site, in person, by request
- Included
- Certificate of completionFor every participant
Paid Advertising Training for Google Ads, YouTube, Meta, and LinkedIn: Live Online PPC Workshop
This one-day paid advertising course gives beginners a working command of the four platforms where most ad budgets go, taught live by an instructor and applied to your own business.
The morning session covers paid search and video. You start with how paid advertising works: ad auctions, targeting options, budget mechanics, and the metrics that tell you whether a campaign is earning its keep. From there you move into Google Ads, building campaign structure, choosing keywords and match types, writing responsive search ads, and working with Smart Bidding rather than against it. The morning closes with YouTube advertising: video campaign types, audience targeting, and where video belongs in your funnel, plus how to set realistic budgets and read performance data.
The afternoon session covers paid social. You work inside Meta Ads Manager, learning audience building and the Facebook and Instagram creative formats that perform, then turn to LinkedIn: its campaign types, B2B targeting options, and an honest look at when LinkedIn's higher costs are worth paying. The day closes by bringing it together: choosing the right platform mix for your audience and goals, and setting up tracking, attribution basics, and a simple reporting framework so you can measure results across every channel.
Classes are available by request; there is no public schedule posted. Contact DWC to arrange a session for your team.
Why teams book DWC
- Content, datasets, and examples built around your work before delivery
- Live online with a real instructor, or on-site at your location
- Invoicing and purchase order documentation for your organization
What your team gets
This course includes
- A full day of live, instructor-led training (two 4-hour online sessions)
- Hands-on exercises in real ad platform interfaces
- A budget planning worksheet and cross-platform measurement template
- Reference materials covering all four platforms
- Access to the session recording
- DWC certificate of completion
Course outline
How the workshop runs
Every session is live with a real instructor, and the exercises are built around your team's work.
Most paid advertising training teaches one platform at a time, or hands you a library of pre-recorded videos and wishes you luck. Real marketing budgets do not work that way. Small business owners and marketing teams need to know how Google Ads, YouTube advertising, Facebook and Instagram ads, and LinkedIn campaigns compare before committing spend to any of them.
Paid Advertising for Beginners is a live, instructor-led PPC training course that covers all four major ad platforms in a single day. You will learn how pay-per-click advertising actually works, from ad auctions and audience targeting to the metrics that matter (CPC, CPA, and ROAS), then get working knowledge of each platform: Google Ads campaign structure and Smart Bidding, YouTube video campaign types, Meta Ads Manager and the creative formats that perform, and LinkedIn's B2B targeting and when its higher costs pay off.
Unlike self-paced digital advertising courses, every session is taught live by an instructor who answers your questions in real time and shapes the examples around your business, your audience, and your budget. You leave with a platform mix recommendation you can defend and a simple measurement framework for tracking results across channels.
Outcomes
What You'll Learn at a Glance
- Explain how ad auctions, targeting, and bidding work across paid platforms
- Read and act on the core paid media metrics: CPC, CPA, and ROAS
- Build a Google Ads campaign structure with keywords, match types, and responsive search ads
- Identify where YouTube video campaigns fit in your marketing funnel
- Set up audiences and choose creative formats in Meta Ads Manager
- Decide when LinkedIn advertising justifies its higher cost for B2B goals
- Split a realistic budget across platforms and measure results with a simple reporting framework
Duration
Prerequisites
- No prior paid advertising or PPC experience required
- Basic comfort navigating websites and web applications
- A Google account is helpful for the hands-on exercises; ad platform accounts are free to create and any ad spend is not included in tuition
- Optional: bring your own business goals or an existing ad account for instructor feedback
Format
Online for most groups; on-site delivery by request.
Dates and options
Join a public session or book your teamBook this workshop for your team
Public sessions
Train your team privately
Schedule this workshop for your team, live online or on-site, with content built around your work. Tell us your group size, goals, and target dates.
How team training works
From first call to trained team
- 20,000+Participants trained
- 90%Completion rate
- 1,500+Organizations served
Scope it
A short call about your team, your tools, and what needs to change after the session.
Customize it
Your instructor builds examples, exercises, and datasets around your actual work before delivery.
Deliver it live
Live online for most groups, or on-site at your location, scheduled around your team.
Make it stick
Every participant leaves with reference materials and a certificate of completion.
Pricing
Tuition and ways to buy
$495.00 per participant
Tuition
- $495 per student, with a 3 participant minimum
- Groups of 6 or more: flat-rate pricing available, quoted on request
- Private sessions for your team: group rates available
On-site delivery on the Colorado Front Range may add a mileage charge. Classes are available by request with no public schedule posted. Contact DWC for a quote and available dates.
- Per participant
Enroll a few employees at the per-participant rate.
- Private team session
Your group only, built around your data, tools, and schedule.
- Invoice your organization
DWC invoices your company directly and provides purchase order documentation.
- Multi-workshop programs
Combine workshops into a series for a department or a cohort of new managers.
Digital Marketing training
Digital marketing training for teams and small businesses
DWC digital marketing workshops cover the channels that move the needle: SEO, Google Analytics, Google Ads, email, social media, content, conversion rate optimization, marketing automation, and AI in marketing workflows.
They work for in-house marketing teams that need to sharpen one skill and for small business owners who wear every hat. Examples are built around your own site, audience, and goals.
Can you customize this workshop for our team?
Yes. Content, datasets, and examples are built around your actual work before delivery, so participants practice on the files, tools, and situations they deal with every day.
Is the training online or on-site?
Most groups train live online with a real instructor. On-site, in-person delivery is available by request.
Is there a minimum group size?
Most workshops booked for a team have a three participant minimum, and the Tuition section on each workshop page lists its exact terms. One-on-one sessions and smaller groups are priced case by case, and larger groups are quoted based on group size, schedule, and delivery format.
Are these workshops for marketing teams or small business owners?
Both. Marketing teams use them to build depth in a specific channel, and small business owners use them to run their own marketing with confidence.
Can we use our own website and accounts in class?
Content and examples are built around your work before delivery, so participants can practice on your own site, campaigns, and analytics where appropriate.
Do participants receive a certificate?
Yes. Every participant receives a certificate of completion, along with digital learning materials and take-home reference guides.
Can we pay by invoice or purchase order?
Yes. DWC invoices your organization directly and provides purchase order documentation.
Can individual employees join a public session?
When a workshop has public dates, they appear in the Dates section of this page with a registration button. If none are listed, request a quote and we will share your options.
Bring this workshop to your team
Tell us about your group and your goals. A training advisor follows up within one business day with options and pricing.