Paid Advertising for Beginners
Paid Advertising Training for Google Ads, YouTube, Meta, and LinkedIn: Live Online PPC Workshop
This one-day paid advertising course gives beginners a working command of the four platforms where most ad budgets go, taught live by an instructor and applied to your own business.
The morning session covers paid search and video. You start with how paid advertising works: ad auctions, targeting options, budget mechanics, and the metrics that tell you whether a campaign is earning its keep. From there you move into Google Ads, building campaign structure, choosing keywords and match types, writing responsive search ads, and working with Smart Bidding rather than against it. The morning closes with YouTube advertising: video campaign types, audience targeting, and where video belongs in your funnel, plus how to set realistic budgets and read performance data.
The afternoon session covers paid social. You work inside Meta Ads Manager, learning audience building and the Facebook and Instagram creative formats that perform, then turn to LinkedIn: its campaign types, B2B targeting options, and an honest look at when LinkedIn's higher costs are worth paying. The day closes by bringing it together: choosing the right platform mix for your audience and goals, and setting up tracking, attribution basics, and a simple reporting framework so you can measure results across every channel.
Classes are available by request; there is no public schedule posted. Contact DWC to arrange a session for your team.
This course includes
- A full day of live, instructor-led training (two 4-hour online sessions)
- Hands-on exercises in real ad platform interfaces
- A budget planning worksheet and cross-platform measurement template
- Reference materials covering all four platforms
- Access to the session recording
- DWC certificate of completion
Description
Most paid advertising training teaches one platform at a time, or hands you a library of pre-recorded videos and wishes you luck. Real marketing budgets do not work that way. Small business owners and marketing teams need to know how Google Ads, YouTube advertising, Facebook and Instagram ads, and LinkedIn campaigns compare before committing spend to any of them.
Paid Advertising for Beginners is a live, instructor-led PPC training course that covers all four major ad platforms in a single day. You will learn how pay-per-click advertising actually works, from ad auctions and audience targeting to the metrics that matter (CPC, CPA, and ROAS), then get working knowledge of each platform: Google Ads campaign structure and Smart Bidding, YouTube video campaign types, Meta Ads Manager and the creative formats that perform, and LinkedIn's B2B targeting and when its higher costs pay off.
Unlike self-paced digital advertising courses, every session is taught live by an instructor who answers your questions in real time and shapes the examples around your business, your audience, and your budget. You leave with a platform mix recommendation you can defend and a simple measurement framework for tracking results across channels.
What You'll Learn at a Glance
- Explain how ad auctions, targeting, and bidding work across paid platforms
- Read and act on the core paid media metrics: CPC, CPA, and ROAS
- Build a Google Ads campaign structure with keywords, match types, and responsive search ads
- Identify where YouTube video campaigns fit in your marketing funnel
- Set up audiences and choose creative formats in Meta Ads Manager
- Decide when LinkedIn advertising justifies its higher cost for B2B goals
- Split a realistic budget across platforms and measure results with a simple reporting framework
Details
Duration
Prerequisites
- No prior paid advertising or PPC experience required
- Basic comfort navigating websites and web applications
- A Google account is helpful for the hands-on exercises; ad platform accounts are free to create and any ad spend is not included in tuition
- Optional: bring your own business goals or an existing ad account for instructor feedback
Your Digital Marketing Training Goals, Customized to You
DWC provides expert digital marketing training aligned to your organization’s needs, your funding requirements, and your participants’ skill levels. With customization at every level, from content to scheduling to delivery format, DWC builds digital marketing training programs that produce measurable outcomes.
20,000+ Participants Trained | 90% Completion Rate | 1,500+ Organizations Served
Tuition
Tuition
- $495 per student, with a 3 participant minimum
- Groups of 6 or more: flat-rate pricing available, quoted on request
- Private sessions for your team: group rates available
On-site delivery on the Colorado Front Range may add a mileage charge. Classes are available by request with no public schedule posted. Contact DWC for a quote and available dates.