AI Agents and Automated Marketing Workflows
The next advantage in marketing is not using more AI tools, it is organizing the work around AI agents that plan and carry out tasks while you supervise. This workshop teaches you to design, govern, and improve AI-assisted marketing workflows with human judgment firmly at the controls. This class is available upon request and is not offered on a public schedule. Contact us to arrange a session for yourself, your team, or your organization.
Hands-On Training Taught by Experts
Live, Online, Instructor-Led
Skills you can use immediately
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on design of an AI assisted marketing workflow
- Guidance on agentic AI versus rules-based automation and where each fits
- Practical governance, brand voice, and human oversight guardrails
- Best practices that help you avoid the failure modes that sink AI projects
- Digital learning materials and take home resources
- Certificate of completion
The frontier of marketing in 2026 is agentic AI, meaning systems that receive a goal rather than a fixed rule, make decisions, and take action across your tools while a human supervises. Industry research estimates that agentic AI could power a large share of current marketing activities, from content generation to audience planning to campaign optimization. This class turns that shift into practical skills, guided by an experienced instructor.
The distinction that matters is simple. Traditional automation follows fixed if this then that rules. Generative AI creates content when you ask it to. Agentic AI receives an objective, plans, and acts, adapting as the data changes. That moves the marketer from task doer to workflow architect. The teams that win build on a clean data foundation, think in terms of workflows rather than tools, start with a single high value use case, and keep humans at the checkpoints. Governance, brand voice, and oversight are not optional, because an agent optimizes toward whatever goal and data you give it.
You will work with your instructor to identify a high value workflow, design an agent-assisted version of it, connect the steps across your tools, and set the guardrails and human checkpoints that keep it safe and on brand. You will learn to supervise, measure, and improve it over time. The class is hands-on and intensive, and it is designed to make difficult topics easier to understand so you leave able to put an AI-assisted workflow to work and avoid the failure modes that sink most AI projects.
What you'll learn at a glance
- Understand what AI agents are and how agentic AI differs from rules-based automation and generative AI
- Identify the high value marketing workflows best suited to agent assistance
- Design an agent-assisted workflow that plans and carries out steps across your tools
- Set objectives, guardrails, and human checkpoints that keep agents safe and on brand
- Build on a clean data foundation, since poor data is the top reason AI projects fail
- Start with one use case and expand, rather than automating everything at once
- Supervise multi step and multi agent workflows while keeping humans accountable for outcomes
- Measure the results of automated workflows and improve them over time
- Understand governance, brand voice, and compliance for autonomous systems
- Recognize where human judgment, taste, and strategy remain essential
Prerequisites
There are no prerequisites for this workshop, though it is most valuable for marketers already familiar with the channels these workflows automate, such as content, paid media, email, and analytics. Comfort using AI tools is helpful. No coding is required. This class is recommended as a capstone after the other advanced workshops in the series.
Tuition
Price may vary based on group size.
$545/student
Private, group and organizational pricing options available.
This class is offered upon request. Contact us to schedule a session.
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on design of an AI assisted marketing workflow
- Guidance on agentic AI versus rules-based automation and where each fits
- Practical governance, brand voice, and human oversight guardrails
- Best practices that help you avoid the failure modes that sink AI projects
- Digital learning materials and take home resources
- Certificate of completion