Live workshopDigital Marketing training for teams
AI Agents and Automated Marketing Workflows
- Built around your actual work
- Live online, or on-site by request
- Training careers nationwide since 2006
Workshop brief
AI Agents and Automated Marketing Workflows
- Duration
- 1 Day (8 hrs; two 4-hr sessions)
- Tuition
- $545.00per participant; team and private pricing by quote
- Delivery
- Live onlineOn-site, in person, by request
- Included
- Certificate of completionFor every participant
An agent that acts without oversight is not automation. It is risk.
Rules-based automation does exactly what you told it. An agent decides what to do, which is the whole appeal and the entire problem. The failure mode is different in kind: not a broken rule, but a confident sequence of reasonable-looking steps that ends somewhere you would never have chosen.
This workshop is about using that capability without being harmed by it. Participants learn where an agent genuinely outperforms a rule and where it just adds unpredictability to something that worked, then design a real workflow with the checkpoints in the right places.
Working marketers take this when they are already comfortable with AI and want the next stage. It is the most advanced class in the series and assumes you have used these tools seriously. Marketers newer to AI should start with AI Marketing for Beginners. Organizations governing AI more broadly can look at our AI training track.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
Why teams book DWC
- Content, datasets, and examples built around your work before delivery
- Live online with a real instructor, or on-site at your location
- Invoicing and purchase order documentation for your organization
What your team gets
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- A real agentic workflow designed across your own marketing tools
- Practical work on where to place human checkpoints
- Governance, monitoring, and honest assessment of the limits
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Course outline
How the workshop runs
Every session is live with a real instructor, and the exercises are built around your team's work.
The day opens on the distinction, because most of the confusion lives here. Participants work out what an agent actually is, how it differs from the automation they already run, and why the difference matters for what can go wrong. They examine failure modes: the plausible plan built on a wrong assumption, and the loop that costs money quietly.
The middle is design. Participants build a real workflow across their own tools, and learn to decompose a task into steps an agent can carry out and steps it should not. They work out where to put a human checkpoint, which is the whole discipline: too many and you have made a slow rule, too few and you have made a liability.
The day closes on governance and honest evaluation. Participants learn to define what an agent may and may not do, monitor for drift, and test before pointing it at anything customer-facing. They also assess where agentic AI is currently oversold, because knowing what not to automate is worth as much as knowing what to.
Outcomes
What You'll Learn at a Glance
- Tell agentic AI from the rules-based automation you already run
- Recognize the failure modes specific to agents
- Identify where an agent outperforms a rule and where it does not
- Decompose a task into steps an agent can and cannot carry out
- Design a workflow that plans and acts across your tools
- Place human checkpoints where they actually catch problems
- Define what an agent may not do, and test before it faces customers
Duration
Prerequisites
Participants should already be comfortable using AI tools for marketing work, including writing effective prompts. Those newer to AI should start with AI Marketing for Beginners.
Format
Online for most groups; on-site delivery by request.
Dates and options
Join a public session or book your teamBook this workshop for your team
Public sessions
Train your team privately
Schedule this workshop for your team, live online or on-site, with content built around your work. Tell us your group size, goals, and target dates.
How team training works
From first call to trained team
- 20,000+Participants trained
- 90%Completion rate
- 1,500+Organizations served
Scope it
A short call about your team, your tools, and what needs to change after the session.
Customize it
Your instructor builds examples, exercises, and datasets around your actual work before delivery.
Deliver it live
Live online for most groups, or on-site at your location, scheduled around your team.
Make it stick
Every participant leaves with reference materials and a certificate of completion.
Pricing
Tuition and ways to buy
$545.00 per participant
AI Agents and Automated Marketing Workflows is available by request only, scheduled around your team.
- $545 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.
- Per participant
Enroll a few employees at the per-participant rate.
- Private team session
Your group only, built around your data, tools, and schedule.
- Invoice your organization
DWC invoices your company directly and provides purchase order documentation.
- Multi-workshop programs
Combine workshops into a series for a department or a cohort of new managers.
Digital Marketing training
Digital marketing training for teams and small businesses
DWC digital marketing workshops cover the channels that move the needle: SEO, Google Analytics, Google Ads, email, social media, content, conversion rate optimization, marketing automation, and AI in marketing workflows.
They work for in-house marketing teams that need to sharpen one skill and for small business owners who wear every hat. Examples are built around your own site, audience, and goals.
Can you customize this workshop for our team?
Yes. Content, datasets, and examples are built around your actual work before delivery, so participants practice on the files, tools, and situations they deal with every day.
Is the training online or on-site?
Most groups train live online with a real instructor. On-site, in-person delivery is available by request.
Is there a minimum group size?
Most workshops booked for a team have a three participant minimum, and the Tuition section on each workshop page lists its exact terms. One-on-one sessions and smaller groups are priced case by case, and larger groups are quoted based on group size, schedule, and delivery format.
Are these workshops for marketing teams or small business owners?
Both. Marketing teams use them to build depth in a specific channel, and small business owners use them to run their own marketing with confidence.
Can we use our own website and accounts in class?
Content and examples are built around your work before delivery, so participants can practice on your own site, campaigns, and analytics where appropriate.
Do participants receive a certificate?
Yes. Every participant receives a certificate of completion, along with digital learning materials and take-home reference guides.
Can we pay by invoice or purchase order?
Yes. DWC invoices your organization directly and provides purchase order documentation.
Can individual employees join a public session?
When a workshop has public dates, they appear in the Dates section of this page with a registration button. If none are listed, request a quote and we will share your options.
Bring this workshop to your team
Tell us about your group and your goals. A training advisor follows up within one business day with options and pricing.