Live workshopDigital Marketing training for teams
Conversion Rate Optimization: Turning Traffic Into Customers
- Built around your actual work
- Live online, or on-site by request
- Training careers nationwide since 2006
Workshop brief
Conversion Rate Optimization: Turning Traffic Into Customers
- Duration
- 1 Day (8 hrs; two 4-hr sessions)
- Tuition
- $545.00per participant; team and private pricing by quote
- Delivery
- Live onlineOn-site, in person, by request
- Included
- Certificate of completionFor every participant
More traffic is the expensive answer to a conversion problem.
When results are flat, the instinct is to buy more traffic. It is the most expensive possible response, because it doubles the cost of a problem rather than fixing it. If two percent of visitors convert, you are paying full price for the ninety-eight who leave.
This workshop works the other end. Participants audit their own funnel, find where people actually drop, and fix it. The same spend, the same traffic, more customers. It is the highest leverage work in marketing and the least glamorous, which is why it goes undone.
Working marketers and small teams take this when traffic is fine and revenue is not, or when an ad budget is producing clicks and not customers. It pairs naturally with Google Ads for Beginners, since improving conversion makes every advertising decision cheaper.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
Why teams book DWC
- Content, datasets, and examples built around your work before delivery
- Live online with a real instructor, or on-site at your location
- Invoicing and purchase order documentation for your organization
What your team gets
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- A funnel audit of your own site using data you already have
- A landing page rebuilt during the workshop
- A/B testing discipline plus AI-assisted variant generation
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Course outline
How the workshop runs
Every session is live with a real instructor, and the exercises are built around your team's work.
The day opens on the audit. Participants map their own funnel and find where people leave, using the data they already have. Most find a step they had never examined, and several find a form or a page that is quietly destroying the campaign feeding it.
The middle is landing pages. Participants learn why a page that describes a company converts worse than one that answers a visitor's question, and rebuild one of their own: a single clear action, the objections handled before they are raised, and everything that competes with the goal removed. Friction gets particular attention, since most of it is invisible to the person who built the page.
The day closes on testing, and specifically on the discipline that makes a test worth running. Participants learn what makes a result real rather than noise, how long a test needs, and why most small businesses are testing things too small to matter. They also use AI to generate and evaluate variants faster, which is where it genuinely helps.
Outcomes
What You'll Learn at a Glance
- Audit a funnel and find where people actually leave
- Recognize friction that is invisible to the person who built the page
- Build a landing page around one clear action
- Handle objections before a visitor raises them
- Run an A/B test disciplined enough to trust the result
- Tell a real result from noise, and know how long a test needs
- Use AI to generate and evaluate variants faster
Duration
Prerequisites
There are no prerequisites for this workshop, though participants get more from it if they have a site with existing traffic and access to their analytics. Those who need the analytics foundation can pair it with Google Analytics (GA4) for Beginners.
Format
Online for most groups; on-site delivery by request.
Dates and options
Join a public session or book your teamBook this workshop for your team
Public sessions
Train your team privately
Schedule this workshop for your team, live online or on-site, with content built around your work. Tell us your group size, goals, and target dates.
How team training works
From first call to trained team
- 20,000+Participants trained
- 90%Completion rate
- 1,500+Organizations served
Scope it
A short call about your team, your tools, and what needs to change after the session.
Customize it
Your instructor builds examples, exercises, and datasets around your actual work before delivery.
Deliver it live
Live online for most groups, or on-site at your location, scheduled around your team.
Make it stick
Every participant leaves with reference materials and a certificate of completion.
Pricing
Tuition and ways to buy
$545.00 per participant
Conversion Rate Optimization: Turning Traffic Into Customers is available by request only, scheduled around your team.
- $545 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.
- Per participant
Enroll a few employees at the per-participant rate.
- Private team session
Your group only, built around your data, tools, and schedule.
- Invoice your organization
DWC invoices your company directly and provides purchase order documentation.
- Multi-workshop programs
Combine workshops into a series for a department or a cohort of new managers.
Digital Marketing training
Digital marketing training for teams and small businesses
DWC digital marketing workshops cover the channels that move the needle: SEO, Google Analytics, Google Ads, email, social media, content, conversion rate optimization, marketing automation, and AI in marketing workflows.
They work for in-house marketing teams that need to sharpen one skill and for small business owners who wear every hat. Examples are built around your own site, audience, and goals.
Can you customize this workshop for our team?
Yes. Content, datasets, and examples are built around your actual work before delivery, so participants practice on the files, tools, and situations they deal with every day.
Is the training online or on-site?
Most groups train live online with a real instructor. On-site, in-person delivery is available by request.
Is there a minimum group size?
Most workshops booked for a team have a three participant minimum, and the Tuition section on each workshop page lists its exact terms. One-on-one sessions and smaller groups are priced case by case, and larger groups are quoted based on group size, schedule, and delivery format.
Are these workshops for marketing teams or small business owners?
Both. Marketing teams use them to build depth in a specific channel, and small business owners use them to run their own marketing with confidence.
Can we use our own website and accounts in class?
Content and examples are built around your work before delivery, so participants can practice on your own site, campaigns, and analytics where appropriate.
Do participants receive a certificate?
Yes. Every participant receives a certificate of completion, along with digital learning materials and take-home reference guides.
Can we pay by invoice or purchase order?
Yes. DWC invoices your organization directly and provides purchase order documentation.
Can individual employees join a public session?
When a workshop has public dates, they appear in the Dates section of this page with a registration button. If none are listed, request a quote and we will share your options.
Bring this workshop to your team
Tell us about your group and your goals. A training advisor follows up within one business day with options and pricing.