Google Analytics (GA4) for Beginners
Google Analytics shows you who visits your website, what they do, and where they drop off, but only when it is set up and read correctly. This beginner friendly workshop teaches you to configure Google Analytics 4, find the reports that matter, and turn the data into decisions that strengthen your marketing and increase conversions. This class is available upon request and is not offered on a public schedule. Contact us to arrange a session for yourself, your team, or your organization.
Hands-On Training Taught by Experts
Live, Online, Instructor-Led
Skills you can use immediately
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on walkthrough, from GA4 setup through building reports and explorations
- Guidance on current GA4 features, key events, audiences, and AI assisted insights
- Best practices that help you avoid common mistakes and misread data
- Digital learning materials and take home resources
- Certificate of completion
In Google Analytics for Beginners, you will learn how to analyze your website and app traffic so you can find problems, understand your customers, and make smarter decisions. To make sense of your traffic, you need to know how to read the data an analytics tool collects. Google Analytics tracks visitors from every source, including search engines, social networks, direct visits, and referring sites. This hands-on class helps you avoid the frustration of guessing by teaching current best practices, guided by an experienced analytics and marketing instructor.
Google Analytics has changed a great deal. The current version, GA4, replaced the retired Universal Analytics and works in a fundamentally different way. It is built on an event based model rather than sessions and pageviews, bounce rate has given way to engagement rate, the actions you care about are now called key events, and the platform includes privacy and consent controls plus AI assisted insights that did not exist before. That means the analyst's job is to decide what to measure, configure it correctly, and turn the results into decisions, not just to read a dashboard.
You will start from scratch and work with your instructor through the full lifecycle of measurement, from setting up a property and data stream to reading reports, building custom analyses, and acting on what you find. You will define key events, explore acquisition and engagement reports, build funnel and path explorations, create audiences, and connect GA4 to Google Ads. The class is hands-on and intensive, and it is designed to make difficult topics easier to understand so you leave able to use GA4 on your own and avoid the common mistakes that lead to bad data.
What you'll learn at a glance
- Set up a GA4 property and data stream and verify your tracking with DebugView
- Understand the event based model and how it differs from the retired Universal Analytics
- Navigate the core reports, including acquisition, engagement, monetization, and retention
- Define key events, formerly called conversions, so GA4 measures real business outcomes
- Build custom analyses in the Explore section, including funnel and path explorations
- Read engagement rate, traffic sources, and user paths to find problems in your site or user flow
- Create audiences and connect GA4 to Google Ads for remarketing and campaign measurement
- Understand data-driven attribution, privacy and consent basics, and data retention settings
- Use GA4's AI assisted insights while keeping a human check on what the data actually supports
- Recognize and avoid the common beginner mistakes that lead to bad data and bad decisions
Prerequisites
There are no prerequisites for this workshop. It is appropriate for beginners with no prior analytics experience. Basic comfort using a computer and a web browser is all that is expected. Access to a website and a Google account is useful for hands on practice, and familiarity with general digital marketing concepts is helpful but not required.
Tuition
Price may vary based on group size.
$495/student
Private, group and organizational pricing options available.
This class is offered upon request. Contact us to schedule a session.
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on walkthrough, from GA4 setup through building reports and explorations
- Guidance on current GA4 features, key events, audiences, and AI assisted insights
- Best practices that help you avoid common mistakes and misread data
- Digital learning materials and take home resources
- Certificate of completion