The final 38.5 hours of the Digital Media Production Certificate. Students script and storyboard media, use AI tools in design and video production, plan and measure multi-platform marketing campaigns, then finish a professional portfolio and present a live Capstone. Open only to enrolled Digital Media Production students; not offered as a stand-alone class.
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Start DateApr126 weeks, Mon & Wed 5:00 PM – 8:30 PMOnline
Sessions
Session 1
Mon, Apr 12 05:00 pm - Mon, Apr 12 08:30 pmOnlineSession 2
Wed, Apr 14 05:00 pm - Wed, Apr 14 08:30 pmOnlineSession 3
Mon, Apr 19 05:00 pm - Mon, Apr 19 08:30 pmOnlineSession 4
Wed, Apr 21 05:00 pm - Wed, Apr 21 08:30 pmOnlineSession 5
Mon, Apr 26 05:00 pm - Mon, Apr 26 08:30 pmOnlineSession 6
Wed, Apr 28 05:00 pm - Wed, Apr 28 08:30 pmOnlineSession 7
Mon, May 03 05:00 pm - Mon, May 03 08:30 pmOnlineSession 8
Wed, May 05 05:00 pm - Wed, May 05 08:30 pmOnlineSession 9
Mon, May 10 05:00 pm - Mon, May 10 08:30 pmOnlineSession 10
Wed, May 12 05:00 pm - Wed, May 12 08:30 pmOnlineSession 11
Mon, May 17 05:00 pm - Mon, May 17 08:30 pmOnline- Free
Description
Strong technical skills get the work made. Getting that work watched, shared, and hired takes three more things: a story worth following, a workflow fast enough to keep up, and a plan for putting the finished piece in front of the right audience.
This class closes the Digital Media Production Certificate. Students bring the Photoshop, Illustrator, Premiere Pro, and After Effects skills built earlier in the program to scripting and storyboarding, AI-assisted production, and digital marketing campaigns. It ends with a live Capstone presentation, a finished professional portfolio, and career coaching for the creative job search.
Includes
This course includes
- 11 live, instructor-led sessions on Zoom (38.5 hours)
- Storytelling, AI tools, and digital media marketing modules
- Hands-on projects with scripts, storyboards, shot lists, and campaign plans
- A live Capstone presentation with instructor critique
- Professional portfolio review
- Resume, cover letter, LinkedIn, and mock interview coaching
- Optional Adobe Certified Professional exam review (exam fees not included)
- Class recordings after every session
- Credit toward the DWC Digital Media Production Certificate
Objectives
What You'll Learn at a Glance
- Structure videos and branded content with a hook, conflict, and resolution
- Write scripts and build storyboards and shot lists for short-form video and ads
- Use AI features in Adobe Creative Cloud and third-party tools to speed up production
- Weigh the ethical and copyright questions that come with AI-generated media
- Plan multi-channel campaigns optimized for search and social algorithms
- Use paid promotion and analytics to grow reach and measure return on investment
- Present a live multimedia Capstone and finish a professional portfolio
Overview
- Enrollment in the Digital Media Production Certificate
- Completion of the program's Design Fundamentals, Photoshop, Illustrator, Premiere Pro, and After Effects classes, or approval from Admissions
- An active Adobe Creative Cloud subscription (not included in tuition)
- A computer that meets the DWC equipment and software requirements
Prerequisites
- Enrollment in the Digital Media Production Certificate
- Completion of the program's Design Fundamentals, Photoshop, Illustrator, Premiere Pro, and After Effects classes, or approval from Admissions
- An active Adobe Creative Cloud subscription (not included in tuition)
- A computer that meets the DWC equipment and software requirements
Tuition
- Included in Digital Media Production Certificate tuition
- Not available for individual purchase
This class is available only to students enrolled in the Digital Media Production Certificate. Contact Admissions at info@digitalworkshopcenter.com with questions about enrollment or funding.