Digital Marketing for Small Business
Marketing a small business online means making smart choices with limited time and budget. This practical workshop gives you the full picture, how search, social, email, content, and paid ads fit together, and helps you build a focused plan you can run yourself. This class is available upon request and is not offered on a public schedule. Contact us to arrange a session for yourself, your team, or your organization.
Hands-On Training Taught by Experts
Live, Online, Instructor-Led
Skills you can use immediately
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on marketing plan build for your own business
- A clear map of how search, social, email, content, and paid ads work together
- Guidance on setting a realistic budget and choosing where to focus first
- Best practices that help you avoid the common mistakes that waste time and money
- Digital learning materials and take home resources
- Certificate of completion
Digital Marketing for Small Business takes the overwhelm out of marketing by giving you a map of the whole landscape and a plan to work from. There are more channels and tools than any small team can use well, and the hard part is not learning one of them, it is deciding where your limited time and budget should go. This class helps you make those choices with confidence, guided by an experienced instructor who works across all of these channels.
Marketing has changed in ways that matter for a small business. AI now assists nearly every task, search has expanded to include AI answers, social platforms double as search engines, and privacy rules have reshaped how results are measured. What has not changed is the value of a simple plan built on knowing your audience, choosing the right channels, and measuring what works. This class stays focused on strategy and priorities so you spend on the right things rather than a little on everything.
You will work with your instructor to build the outline of a real marketing plan for your own business, including your audience, your goals, the two or three channels that fit you best, a realistic budget, and how you will measure success. The class is hands-on and intensive, and it is designed to make difficult topics easier to understand so you leave with a plan you can act on, a sense of where to go deeper later, and the ability to avoid the common mistakes that drain a small marketing budget.
What you'll learn at a glance
- Understand the major digital marketing channels and how they work together
- Define your audience, your goals, and the metrics that show whether marketing is working
- Choose the two or three channels that fit your business, budget, and available time
- Build a simple, realistic marketing plan and budget you can actually run
- Understand where AI and AI search are changing how customers find businesses
- Learn the basics of measuring results so you can tell what is worth repeating
- Know where to go deeper later, across SEO, paid ads, email, social, and analytics
- Recognize and avoid the common small business marketing mistakes that waste money
Prerequisites
There are no prerequisites for this workshop. It is appropriate for beginners and for owners and professionals already doing some marketing who want a clearer plan. Basic comfort using a computer and a web browser is all that is expected. It helps to bring information about your business and goals, and this class is a strong starting point before the deeper single channel workshops.
Tuition
Price may vary based on group size.
$495/student
Private, group and organizational pricing options available.
This class is offered upon request. Contact us to schedule a session.
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on marketing plan build for your own business
- A clear map of how search, social, email, content, and paid ads work together
- Guidance on setting a realistic budget and choosing where to focus first
- Best practices that help you avoid the common mistakes that waste time and money
- Digital learning materials and take home resources
- Certificate of completion