Social Media Marketing for Small Business
Social media can grow a small business quickly, but only with a clear plan and money spent in the right places. This practical workshop shows you how to pick your platforms, create content that gets seen, run paid campaigns that reach the right people, and measure what works, all on a schedule and budget that fit a small team. This class is available upon request and is not offered on a public schedule. Contact us to arrange a session for yourself, your team, or your organization.
Hands-On Training Taught by Experts
Live, Online, Instructor-Led
Skills you can use immediately
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on build, from platform selection and content planning through running a paid campaign
- Guidance on current platforms, short form video, social search, and social commerce
- Practical paid targeting and budgeting so you spend wisely, not randomly
- Best practices that help you avoid the common mistakes that waste time and money
- Digital learning materials and take home resources
- Certificate of completion
Social Media Marketing for Small Business takes the overwhelm out of social media by showing you how to grow an audience and generate leads without a big team or a big budget. You will learn how paid and organic work together across the platforms that matter today, including Facebook and Instagram, TikTok, LinkedIn, and YouTube Shorts, and how to decide which two or three deserve your limited time. This class helps you avoid the frustration of posting into the void or boosting at random, guided by an experienced social media marketing instructor.
Social media has changed, and so has what works. Short form video now drives most discovery, feeds double as search engines, and shoppable and lead formats let customers act without leaving the app. AI can help you produce more content, but only with human oversight to keep it authentic and on brand. This class shows you how to spend money wisely, when to boost a post versus build a real campaign, and how to target the right audience so your budget reaches people likely to become customers.
You will start from where you are and work with your instructor through a practical plan, from picking platforms and building a simple content calendar to creating short form video, running targeted paid campaigns, and reading the results. The class is hands-on and intensive, and it is designed to make difficult topics easier to understand so you leave with a repeatable social media system you can run yourself, and the confidence to avoid the common mistakes that waste time and money.
What you'll learn at a glance
- Choose the right two or three platforms for your business instead of trying to be everywhere
- Build a simple, repeatable content calendar you can maintain with limited time
- Create short form video and carousels, the formats that drive the most reach and engagement now
- Understand how organic content and paid promotion work together
- Set up and target a paid campaign in Meta Ads, and know when to boost a post versus build a real campaign
- Use custom audiences and retargeting basics to reach people likely to convert
- Take advantage of social search and social commerce so customers can find and act on the platform
- Use AI to help create content while keeping it authentic and on brand
- Measure the metrics that matter, avoid vanity metrics, and turn results into your next move
- Recognize and avoid the common beginner mistakes that waste budget and effort
Prerequisites
There are no prerequisites for this workshop. It is appropriate for beginners and for small business owners and professionals who already post on social media but want better results. Basic comfort using a computer, a web browser, and a phone for video is all that is expected. Access to your business social media accounts is useful for hands on practice, and familiarity with general marketing concepts is helpful but not required.
Tuition
Price may vary based on group size.
$495/student
Private, group and organizational pricing options available.
This class is offered upon request. Contact us to schedule a session.
This course includes
- Live, instructor led workshop delivered in two 4-hr sessions
- A hands on build, from platform selection and content planning through running a paid campaign
- Guidance on current platforms, short form video, social search, and social commerce
- Practical paid targeting and budgeting so you spend wisely, not randomly
- Best practices that help you avoid the common mistakes that waste time and money
- Digital learning materials and take home resources
- Certificate of completion