Live workshopDigital Marketing training for teams
SEO for Beginners
- Built around your actual work
- Live online, or on-site by request
- Training careers nationwide since 2006
Workshop brief
SEO for Beginners
- Duration
- 1 Day (8 hrs; two 4-hr sessions)
- Tuition
- $495.00per participant; team and private pricing by quote
- Delivery
- Live onlineOn-site, in person, by request
- Included
- Certificate of completionFor every participant
Ranking first matters less when nobody clicks anymore.
SEO has always attracted more nonsense than any other marketing channel, and the arrival of AI-generated answers has doubled it. Meanwhile the fundamentals have barely moved: understand what people are searching for, make a page that genuinely answers it, and make it easy for a machine to read.
This workshop teaches the durable parts and is honest about what changed. AI answers now sit above the results on a growing share of queries, which means a page can rank well and still get no click. That is a real shift, and pretending otherwise would waste your day.
Small business owners take this because search is the channel where a small player can still beat a big budget. Marketing teams take it because their SEO knowledge is often several years old and was mostly absorbed from blog posts written by people selling something.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
Why teams book DWC
- Content, datasets, and examples built around your work before delivery
- Live online with a real instructor, or on-site at your location
- Invoicing and purchase order documentation for your organization
What your team gets
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- Keyword research on your own market and real queries
- A technical and on-page audit of your own site
- Practical work on being cited in AI-generated answers
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Course outline
How the workshop runs
Every session is live with a real instructor, and the exercises are built around your team's work.
The day opens on keywords, and specifically on what people type rather than what you would call it. Participants research their own market, learn to read intent, and find the specific queries a smaller business can realistically win instead of the broad ones that were lost years ago.
The middle is the page and the site. Participants work through what still genuinely affects rankings: content that matches intent, structure a crawler can follow, titles and headings that do real work, speed, and the technical basics that quietly hold a site back. They audit their own site and find things.
The day closes on the shift. Participants learn what it takes to be the source an AI answer cites, why some queries are worth pursuing and others have effectively been taken off the board, and how to judge whether ranking for something will actually bring anyone. They leave with a prioritized list for their own site.
Outcomes
What You'll Learn at a Glance
- Research keywords based on what people type, not what you call it
- Read search intent and match a page to it
- Find the specific queries a smaller business can realistically win
- Apply the on-page and technical basics that still decide rankings
- Audit your own site and find what is holding it back
- Understand what it takes to be cited in an AI-generated answer
- Judge whether ranking for a query will actually bring anyone
Duration
Prerequisites
There are no prerequisites for this workshop and no technical background is required. Participants who also need the content side can pair it with Content Marketing for Small Business.
Format
Online for most groups; on-site delivery by request.
Dates and options
Join a public session or book your teamBook this workshop for your team
Public sessions
Train your team privately
Schedule this workshop for your team, live online or on-site, with content built around your work. Tell us your group size, goals, and target dates.
How team training works
From first call to trained team
- 20,000+Participants trained
- 90%Completion rate
- 1,500+Organizations served
Scope it
A short call about your team, your tools, and what needs to change after the session.
Customize it
Your instructor builds examples, exercises, and datasets around your actual work before delivery.
Deliver it live
Live online for most groups, or on-site at your location, scheduled around your team.
Make it stick
Every participant leaves with reference materials and a certificate of completion.
Pricing
Tuition and ways to buy
$495.00 per participant
SEO for Beginners is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.
- Per participant
Enroll a few employees at the per-participant rate.
- Private team session
Your group only, built around your data, tools, and schedule.
- Invoice your organization
DWC invoices your company directly and provides purchase order documentation.
- Multi-workshop programs
Combine workshops into a series for a department or a cohort of new managers.
Digital Marketing training
Digital marketing training for teams and small businesses
DWC digital marketing workshops cover the channels that move the needle: SEO, Google Analytics, Google Ads, email, social media, content, conversion rate optimization, marketing automation, and AI in marketing workflows.
They work for in-house marketing teams that need to sharpen one skill and for small business owners who wear every hat. Examples are built around your own site, audience, and goals.
Can you customize this workshop for our team?
Yes. Content, datasets, and examples are built around your actual work before delivery, so participants practice on the files, tools, and situations they deal with every day.
Is the training online or on-site?
Most groups train live online with a real instructor. On-site, in-person delivery is available by request.
Is there a minimum group size?
Most workshops booked for a team have a three participant minimum, and the Tuition section on each workshop page lists its exact terms. One-on-one sessions and smaller groups are priced case by case, and larger groups are quoted based on group size, schedule, and delivery format.
Are these workshops for marketing teams or small business owners?
Both. Marketing teams use them to build depth in a specific channel, and small business owners use them to run their own marketing with confidence.
Can we use our own website and accounts in class?
Content and examples are built around your work before delivery, so participants can practice on your own site, campaigns, and analytics where appropriate.
Do participants receive a certificate?
Yes. Every participant receives a certificate of completion, along with digital learning materials and take-home reference guides.
Can we pay by invoice or purchase order?
Yes. DWC invoices your organization directly and provides purchase order documentation.
Can individual employees join a public session?
When a workshop has public dates, they appear in the Dates section of this page with a registration button. If none are listed, request a quote and we will share your options.
Bring this workshop to your team
Tell us about your group and your goals. A training advisor follows up within one business day with options and pricing.