Understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.
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Start DateOct19Mo/We/Th, 5:00pm to 8:00pm MT (7pm to 10pm ET)Online
Sessions
Session 1
Mon, Oct 19 05:00 pm - Mon, Oct 19 08:00 pmOnlineSession 2
Wed, Oct 21 05:00 pm - Wed, Oct 21 08:00 pmOnlineSession 3
Thu, Oct 22 05:00 pm - Thu, Oct 22 08:00 pmOnlineSession 4
Mon, Oct 26 05:00 pm - Mon, Oct 26 08:00 pmOnlineSession 5
Wed, Oct 28 05:00 pm - Wed, Oct 28 08:00 pmOnlineSession 6
Thu, Oct 29 05:00 pm - Thu, Oct 29 08:00 pmOnlineSession 7
Mon, Nov 02 05:00 pm - Mon, Nov 02 08:00 pmOnlineSession 8
Wed, Nov 04 05:00 pm - Wed, Nov 04 08:00 pmOnlineSession 9
Thu, Nov 05 05:00 pm - Thu, Nov 05 08:00 pmOnlineSession 10
Mon, Nov 09 05:00 pm - Mon, Nov 09 08:00 pmOnlineSession 11
Wed, Nov 11 05:00 pm - Wed, Nov 11 08:00 pmOnlineSession 12
Thu, Nov 12 05:00 pm - Thu, Nov 12 08:00 pmOnlineSession 13
Mon, Nov 16 05:00 pm - Mon, Nov 16 08:00 pmOnlineSession 14
Wed, Nov 18 05:00 pm - Wed, Nov 18 08:00 pmOnlineSession 15
Thu, Nov 19 05:00 pm - Thu, Nov 19 08:00 pmOnlineSession 16
Mon, Nov 30 05:00 pm - Mon, Nov 30 08:00 pmOnlineSession 17
Wed, Dec 02 05:00 pm - Wed, Dec 02 08:00 pmOnlineSession 18
Thu, Dec 03 05:00 pm - Thu, Dec 03 08:00 pmOnlineSession 19
Mon, Dec 07 05:00 pm - Mon, Dec 07 08:00 pmOnlineSession 20
Wed, Dec 09 05:00 pm - Wed, Dec 09 08:00 pmOnlineSession 21
Thu, Dec 10 05:00 pm - Thu, Dec 10 08:00 pmOnlineSession 22
Mon, Dec 14 05:00 pm - Mon, Dec 14 08:00 pmOnlineSession 23
Wed, Dec 16 05:00 pm - Wed, Dec 16 08:00 pmOnlineSession 24
Thu, Dec 17 05:00 pm - Thu, Dec 17 08:00 pmOnlineSession 25
Mon, Jan 04 05:00 pm - Mon, Jan 04 08:00 pmOnlineSession 26
Wed, Jan 06 05:00 pm - Wed, Jan 06 08:00 pmOnlineSession 27
Thu, Jan 07 05:00 pm - Thu, Jan 07 08:00 pmOnlineSession 28
Mon, Jan 11 05:00 pm - Mon, Jan 11 08:00 pmOnlineSession 29
Wed, Jan 13 05:00 pm - Wed, Jan 13 08:00 pmOnlineSession 30
Thu, Jan 14 05:00 pm - Thu, Jan 14 08:00 pmOnlineSession 31
Mon, Jan 18 05:00 pm - Mon, Jan 18 08:00 pmOnlineSession 32
Wed, Jan 20 05:00 pm - Wed, Jan 20 08:00 pmOnlineSession 33
Thu, Jan 21 05:00 pm - Thu, Jan 21 08:00 pmOnlineSession 34
Mon, Jan 25 05:00 pm - Mon, Jan 25 08:00 pmOnlineSession 35
Wed, Jan 27 05:00 pm - Wed, Jan 27 08:00 pmOnlineSession 36
Thu, Jan 28 05:00 pm - Thu, Jan 28 08:00 pmOnlineSession 37
Mon, Feb 01 05:00 pm - Mon, Feb 01 08:00 pmOnlineSession 38
Wed, Feb 03 05:00 pm - Wed, Feb 03 08:00 pmOnlineSession 39
Thu, Feb 04 05:00 pm - Thu, Feb 04 08:00 pmOnlineSession 40
Mon, Feb 08 05:00 pm - Mon, Feb 08 08:00 pmOnlineSession 41
Wed, Feb 10 05:00 pm - Wed, Feb 10 08:00 pmOnlineSession 42
Thu, Feb 11 05:00 pm - Thu, Feb 11 08:00 pmOnlineSession 43
Mon, Feb 22 05:00 pm - Mon, Feb 22 08:00 pmOnlineSession 44
Wed, Feb 24 05:00 pm - Wed, Feb 24 08:00 pmOnlineSession 45
Thu, Feb 25 05:00 pm - Thu, Feb 25 08:00 pmOnlineSession 46
Mon, Mar 01 05:00 pm - Mon, Mar 01 08:00 pmOnlineSession 47
Wed, Mar 03 05:00 pm - Wed, Mar 03 08:00 pmOnlineSession 48
Thu, Mar 04 05:00 pm - Thu, Mar 04 08:00 pmOnlineSession 49
Mon, Mar 08 05:00 pm - Mon, Mar 08 08:00 pmOnlineSession 50
Wed, Mar 10 05:00 pm - Wed, Mar 10 08:00 pmOnlineSession 51
Thu, Mar 11 05:00 pm - Thu, Mar 11 08:00 pmOnlineSession 52
Mon, Mar 15 05:00 pm - Mon, Mar 15 08:00 pmOnlineSession 53
Wed, Mar 17 05:00 pm - Wed, Mar 17 08:00 pmOnlineSession 54
Thu, Mar 18 05:00 pm - Thu, Mar 18 08:00 pmOnlineSession 55
Mon, Mar 22 05:00 pm - Mon, Mar 22 08:00 pmOnlineSession 56
Wed, Mar 24 05:00 pm - Wed, Mar 24 08:00 pmOnlineSession 57
Thu, Mar 25 05:00 pm - Thu, Mar 25 08:00 pmOnlineSession 58
Mon, Mar 29 05:00 pm - Mon, Mar 29 08:00 pmOnlineSession 59
Wed, Mar 31 05:00 pm - Wed, Mar 31 08:00 pmOnlineSession 60
Thu, Apr 01 05:00 pm - Thu, Apr 01 08:00 pmOnlineSession 61
Mon, Apr 05 05:00 pm - Mon, Apr 05 08:00 pmOnlineSession 62
Wed, Apr 07 05:00 pm - Wed, Apr 07 08:00 pmOnlineSession 63
Thu, Apr 08 05:00 pm - Thu, Apr 08 08:00 pmOnlineSession 64
Mon, Apr 12 05:00 pm - Mon, Apr 12 08:00 pmOnlineSession 65
Wed, Apr 14 05:00 pm - Wed, Apr 14 08:00 pmOnlineSession 66
Thu, Apr 15 05:00 pm - Thu, Apr 15 08:00 pmOnline- $6,995.00 excl. Tax
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Start DateJan11M/W/Th, 5:00pm to 8:00pm MT (7pm to 10pm ET)Online
Sessions
Session 1
Mon, Jan 11 09:00 am - Mon, Jan 11 05:00 pmOnlineSession 2
Wed, Jan 13 09:00 am - Wed, Jan 13 05:00 pmOnlineSession 3
Thu, Jan 14 09:00 am - Thu, Jan 14 05:00 pmOnlineSession 4
Mon, Jan 18 09:00 am - Mon, Jan 18 05:00 pmOnlineSession 5
Wed, Jan 20 09:00 am - Wed, Jan 20 05:00 pmOnlineSession 6
Thu, Jan 21 09:00 am - Thu, Jan 21 05:00 pmOnlineSession 7
Mon, Jan 25 09:00 am - Mon, Jan 25 05:00 pmOnlineSession 8
Wed, Jan 27 09:00 am - Wed, Jan 27 05:00 pmOnlineSession 9
Thu, Jan 28 09:00 am - Thu, Jan 28 05:00 pmOnlineSession 10
Mon, Feb 01 09:00 am - Mon, Feb 01 05:00 pmOnlineSession 11
Wed, Feb 03 09:00 am - Wed, Feb 03 05:00 pmOnlineSession 12
Thu, Feb 04 09:00 am - Thu, Feb 04 05:00 pmOnlineSession 13
Mon, Feb 08 09:00 am - Mon, Feb 08 05:00 pmOnlineSession 14
Wed, Feb 10 09:00 am - Wed, Feb 10 05:00 pmOnlineSession 15
Thu, Feb 11 09:00 am - Thu, Feb 11 05:00 pmOnlineSession 16
Mon, Feb 15 09:00 am - Mon, Feb 15 05:00 pmOnlineSession 17
Wed, Feb 17 09:00 am - Wed, Feb 17 05:00 pmOnlineSession 18
Thu, Feb 18 09:00 am - Thu, Feb 18 05:00 pmOnlineSession 19
Mon, Feb 22 09:00 am - Mon, Feb 22 05:00 pmOnlineSession 20
Wed, Feb 24 09:00 am - Wed, Feb 24 05:00 pmOnlineSession 21
Thu, Feb 25 09:00 am - Thu, Feb 25 05:00 pmOnlineSession 22
Mon, Mar 01 09:00 am - Mon, Mar 01 05:00 pmOnlineSession 23
Wed, Mar 03 09:00 am - Wed, Mar 03 05:00 pmOnlineSession 24
Thu, Mar 04 09:00 am - Thu, Mar 04 05:00 pmOnlineSession 25
Mon, Mar 08 09:00 am - Mon, Mar 08 05:00 pmOnlineSession 26
Wed, Mar 10 09:00 am - Wed, Mar 10 05:00 pmOnlineSession 27
Thu, Mar 11 09:00 am - Thu, Mar 11 05:00 pmOnlineSession 28
Mon, Mar 15 09:00 am - Mon, Mar 15 05:00 pmOnlineSession 29
Wed, Mar 17 09:00 am - Wed, Mar 17 05:00 pmOnlineSession 30
Thu, Mar 18 09:00 am - Thu, Mar 18 05:00 pmOnlineSession 31
Mon, Mar 22 09:00 am - Mon, Mar 22 05:00 pmOnlineSession 32
Wed, Mar 24 09:00 am - Wed, Mar 24 05:00 pmOnlineSession 33
Thu, Mar 25 09:00 am - Thu, Mar 25 05:00 pmOnlineSession 34
Mon, Apr 05 09:00 am - Mon, Apr 05 05:00 pmOnlineSession 35
Wed, Apr 07 09:00 am - Wed, Apr 07 05:00 pmOnlineSession 36
Thu, Apr 08 09:00 am - Thu, Apr 08 05:00 pmOnlineSession 37
Mon, Apr 12 09:00 am - Mon, Apr 12 05:00 pmOnlineSession 38
Wed, Apr 14 09:00 am - Wed, Apr 14 05:00 pmOnlineSession 39
Thu, Apr 15 09:00 am - Thu, Apr 15 05:00 pmOnlineSession 40
Mon, Apr 19 09:00 am - Mon, Apr 19 05:00 pmOnlineSession 41
Wed, Apr 21 09:00 am - Wed, Apr 21 05:00 pmOnlineSession 42
Thu, Apr 22 09:00 am - Thu, Apr 22 05:00 pmOnlineSession 43
Mon, Apr 26 09:00 am - Mon, Apr 26 05:00 pmOnlineSession 44
Wed, Apr 28 09:00 am - Wed, Apr 28 05:00 pmOnlineSession 45
Thu, Apr 29 09:00 am - Thu, Apr 29 05:00 pmOnlineSession 46
Mon, May 03 09:00 am - Mon, May 03 05:00 pmOnlineSession 47
Wed, May 05 09:00 am - Wed, May 05 05:00 pmOnlineSession 48
Thu, May 06 09:00 am - Thu, May 06 05:00 pmOnlineSession 49
Mon, May 10 09:00 am - Mon, May 10 05:00 pmOnlineSession 50
Wed, May 12 09:00 am - Wed, May 12 05:00 pmOnlineSession 51
Thu, May 13 09:00 am - Thu, May 13 05:00 pmOnlineSession 52
Mon, May 17 09:00 am - Mon, May 17 05:00 pmOnlineSession 53
Wed, May 19 09:00 am - Wed, May 19 05:00 pmOnlineSession 54
Thu, May 20 09:00 am - Thu, May 20 05:00 pmOnlineSession 55
Mon, May 24 09:00 am - Mon, May 24 05:00 pmOnlineSession 56
Wed, May 26 09:00 am - Wed, May 26 05:00 pmOnlineSession 57
Thu, May 27 09:00 am - Thu, May 27 05:00 pmOnlineSession 58
Mon, Jun 07 09:00 am - Mon, Jun 07 05:00 pmOnlineSession 59
Wed, Jun 09 09:00 am - Wed, Jun 09 05:00 pmOnlineSession 60
Thu, Jun 10 09:00 am - Thu, Jun 10 05:00 pmOnlineSession 61
Mon, Jun 14 09:00 am - Mon, Jun 14 05:00 pmOnlineSession 62
Wed, Jun 16 09:00 am - Wed, Jun 16 05:00 pmOnlineSession 63
Thu, Jun 17 09:00 am - Thu, Jun 17 05:00 pmOnlineSession 64
Mon, Jun 21 09:00 am - Mon, Jun 21 05:00 pmOnlineSession 65
Wed, Jun 23 09:00 am - Wed, Jun 23 05:00 pmOnlineSession 66
Thu, Jun 24 09:00 am - Thu, Jun 24 05:00 pmOnline- $6,995.00 excl. Tax
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Description
The world of marketing a business has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products online in ways drastically different than in the past. For any business, there are modern skills and strategies required to reach your audience, while also learning about data-driven consumer trends.
Our Digital Marketing Certificate is built for students who want to understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.
Digital Workshop Center’s Digital Marketing Certificate program takes a modern approach to teaching digital marketing from the ground up - one that is frequently validated by hiring managers and will leave students fully prepared to pursue a variety of marketing career paths.
FAQ
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Includes
- 198 hours of classroom training | Additional assignments outside of class
- Download materials with practice data files
- One month of technical support
- Certificate of Completion
Objectives
Upon successful completion of this program, students will:
- Understand and design digital marketing strategy
- Explore business and consumer strategies
- Determine a value proposition
- Explore customer segments
- Define user personas and target audiences
- Explore essential digital marketing tools including search engine optimization (SEO), social media, social media advertising, email marketing, and pay-per-click (PPC) ads using Google Ads
- Dive into effectiveness with Google Analytics
- Understand basics of content creation and content marketing
- Review the role of AI within the digital marketing world
- Examine customer engagement and retention
- Improve storytelling and persuasion marketing
- Plan budgets and understand the economics of digital spend
- Create a comprehensive digital marketing plan and present a final Capstone project Digital Workshop
Prerequisites
Basic Digital Literacy is required.