Live workshopDigital Marketing training for teams
Google Ads for Beginners
- Built around your actual work
- Live online, or on-site by request
- Training careers nationwide since 2006
Workshop brief
Google Ads for Beginners
- Duration
- 1 Day (8 hrs; two 4-hr sessions)
- Tuition
- $495.00per participant; team and private pricing by quote
- Delivery
- Live onlineOn-site, in person, by request
- Included
- Certificate of completionFor every participant
Google will happily spend your budget. All of it.
Google Ads is the fastest way to spend money in marketing and the fastest way to waste it. The interface is designed to make spending easy and restraint difficult, and the defaults are not chosen with your budget in mind.
This workshop is about control. Participants build a real campaign and learn where the money actually leaks: match types that are broader than they look, automated settings that quietly opt you into more, and conversion tracking that is not measuring what you think.
Small business owners take this because they are spending their own money. Marketing generalists take it because an agency is running their account and they cannot tell whether it is being run well. It also covers AI-driven campaign types like Performance Max honestly: what they do, and what you give up.
Content, tools, and examples are built around your own business and marketing before delivery. Most groups train live online, and on-site in-person delivery is available by request. This workshop is available by request only, with a three participant minimum, and sits alongside our other digital marketing workshops.
Why teams book DWC
- Content, datasets, and examples built around your work before delivery
- Live online with a real instructor, or on-site at your location
- Invoicing and purchase order documentation for your organization
What your team gets
This course includes
- Live, instructor led workshop delivered in two 4-hour sessions
- A real campaign built in your own account during the workshop
- Match types, negatives, and the settings where budget leaks
- An honest look at Performance Max and AI-driven campaign types
- Digital learning materials and take home reference guides
- Certificate of completion for every participant
Course outline
How the workshop runs
Every session is live with a real instructor, and the exercises are built around your team's work.
The day opens on the account and the keywords. Participants build a real campaign structure and learn what match types actually do, which is usually broader than the name suggests. They work out which searches they want to pay for and, more importantly, which they do not, because the negative list is where most of the savings are.
The middle is the ads and the money. Participants write responsive search ads that earn a click rather than describe a company, set budgets that will not disappear on a Monday, and learn how Smart Bidding works well enough to know what it needs from them. Conversion tracking gets proper attention, because bidding on bad data is worse than not bidding.
The day closes on the automated campaign types. Participants learn what Performance Max and its relatives actually do, what visibility you lose, and when handing control to the system genuinely outperforms managing it yourself. They leave with a running campaign and a checklist for reviewing it.
Outcomes
What You'll Learn at a Glance
- Build a campaign structure that stays manageable
- Understand what match types actually do
- Use negative keywords to stop paying for the wrong searches
- Write responsive search ads that earn the click
- Set budgets and use Smart Bidding without losing control
- Set up conversion tracking that measures what you think it does
- Judge when to hand control to an automated campaign type
Duration
Prerequisites
There are no prerequisites for this workshop. Participants will get more from it if they have a Google Ads account, even an empty one. Pairing with Google Analytics (GA4) for Beginners is worth considering, since ads without measurement is guessing with a budget.
Format
Online for most groups; on-site delivery by request.
Dates and options
Join a public session or book your teamBook this workshop for your team
Public sessions
Train your team privately
Schedule this workshop for your team, live online or on-site, with content built around your work. Tell us your group size, goals, and target dates.
How team training works
From first call to trained team
- 20,000+Participants trained
- 90%Completion rate
- 1,500+Organizations served
Scope it
A short call about your team, your tools, and what needs to change after the session.
Customize it
Your instructor builds examples, exercises, and datasets around your actual work before delivery.
Deliver it live
Live online for most groups, or on-site at your location, scheduled around your team.
Make it stick
Every participant leaves with reference materials and a certificate of completion.
Pricing
Tuition and ways to buy
$495.00 per participant
Google Ads for Beginners is available by request only, scheduled around your team.
- $495 per participant, with a three participant minimum
- Private training: request a custom quote. One on one sessions and teams below the three participant minimum are priced case by case
- Larger groups: request a custom quote. We price larger cohorts case by case based on group size, schedule, and delivery format
Request a quote and we will build pricing around your team.
- Per participant
Enroll a few employees at the per-participant rate.
- Private team session
Your group only, built around your data, tools, and schedule.
- Invoice your organization
DWC invoices your company directly and provides purchase order documentation.
- Multi-workshop programs
Combine workshops into a series for a department or a cohort of new managers.
Digital Marketing training
Digital marketing training for teams and small businesses
DWC digital marketing workshops cover the channels that move the needle: SEO, Google Analytics, Google Ads, email, social media, content, conversion rate optimization, marketing automation, and AI in marketing workflows.
They work for in-house marketing teams that need to sharpen one skill and for small business owners who wear every hat. Examples are built around your own site, audience, and goals.
Can you customize this workshop for our team?
Yes. Content, datasets, and examples are built around your actual work before delivery, so participants practice on the files, tools, and situations they deal with every day.
Is the training online or on-site?
Most groups train live online with a real instructor. On-site, in-person delivery is available by request.
Is there a minimum group size?
Most workshops booked for a team have a three participant minimum, and the Tuition section on each workshop page lists its exact terms. One-on-one sessions and smaller groups are priced case by case, and larger groups are quoted based on group size, schedule, and delivery format.
Are these workshops for marketing teams or small business owners?
Both. Marketing teams use them to build depth in a specific channel, and small business owners use them to run their own marketing with confidence.
Can we use our own website and accounts in class?
Content and examples are built around your work before delivery, so participants can practice on your own site, campaigns, and analytics where appropriate.
Do participants receive a certificate?
Yes. Every participant receives a certificate of completion, along with digital learning materials and take-home reference guides.
Can we pay by invoice or purchase order?
Yes. DWC invoices your organization directly and provides purchase order documentation.
Can individual employees join a public session?
When a workshop has public dates, they appear in the Dates section of this page with a registration button. If none are listed, request a quote and we will share your options.
Bring this workshop to your team
Tell us about your group and your goals. A training advisor follows up within one business day with options and pricing.