Google Ads for Beginners

Google Ads can grow a business fast or drain a budget just as quickly. This beginner friendly workshop shows you how to set up, run, and optimize campaigns the right way, and how to direct the Google AI that now handles bidding, targeting, and placement. This class is available upon request and is not offered on a public schedule. Contact us to arrange a session for yourself, your team, or your organization.

Hands-On Training Taught by Experts

Live, Online, Instructor-Led

Skills you can use immediately

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This course includes

  • Live, instructor led workshop delivered in two 4-hr sessions
  • A hands on campaign build, from account setup through results reporting
  • Guidance on current Google AI features, Smart Bidding, and Performance Max
  • Best practices that help you avoid common mistakes and wasted ad spend
  • Digital learning materials and take home resources
  • Certificate of completion

Adobe Training - Google Ads for Beginners
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In Google Ads for Beginners, you will learn how to use the powerful advertising system that connects your business to customers across Google Search, YouTube, Gmail, Discover, Maps, and the Display Network. Pay per click advertising belongs in almost every marketing plan, but it is very easy to start spending money and see little return. This hands-on class helps you avoid that frustration by teaching the current best practices for building and running campaigns, guided by an experienced Google Ads and PPC instructor.

Google Ads is simple to start and difficult to master. A campaign has many parts that must work together, and the platform has changed a great deal. Google AI now handles much of the bidding, targeting, and placement work that advertisers once did by hand, which means the marketer's job has shifted toward setting clear goals, feeding the system accurate conversion data, writing strong creative, and supervising results. This class teaches you that modern workflow from the ground up.

You will start from scratch and work with your instructor through the full lifecycle of a campaign, from account structure and setup to launch, reporting, and optimization. You will practice keyword research and match types in the age of broad match and Smart Bidding, write responsive search ads, set budgets and bidding strategies, and set up the conversion tracking that makes automated campaigns perform. The class is hands-on and intensive, and it is designed to make difficult topics easier to understand so you leave able to run a campaign on your own.

Colorado Adobe Training - Google Ads for Beginners

What you'll learn at a glance

  • Navigate the Google Ads account structure and build a campaign from scratch
  • Choose the right campaign type for your goal, including Search, Performance Max, and Demand Gen, and understand where AI Max for Search fits
  • Research keywords and use match types effectively now that broad match works together with Smart Bidding
  • Write responsive search ads and build the creative assets automated campaigns need
  • Set budgets and select a Smart Bidding strategy such as Maximize Conversions, Target CPA, or Target ROAS
  • Set up conversion tracking and understand why clean, accurate data drives Google AI performance
  • Read performance reports and optimize with negative keywords, budget shifts, and asset changes
  • Understand how Google AI handles bidding, targeting, and placements, and how to keep it aligned with your strategy
  • Recognize and avoid the common beginner mistakes that waste ad spend

Prerequisites

There are no prerequisites for this workshop. It is appropriate for beginners with no prior advertising experience. Basic comfort using a computer and a web browser is all that is expected. A Google account is useful for hands on practice, and familiarity with general digital marketing concepts is helpful but not required.

Tuition

Price may vary based on group size.

$495/student

Private, group and organizational pricing options available.

This class is offered upon request. Contact us to schedule a session.

This course includes

  • Live, instructor led workshop delivered in two 4-hr sessions
  • A hands on campaign build, from account setup through results reporting
  • Guidance on current Google AI features, Smart Bidding, and Performance Max
  • Best practices that help you avoid common mistakes and wasted ad spend
  • Digital learning materials and take home resources
  • Certificate of completion

Speak with an advisor