Which Digital Marketing Job Is Right for You?
There are a wide variety of digital marketing jobs. Under the umbrella term of digital marketing, you could choose to specialize in content marketing, search engine optimization (SEO), social media marketing, email marketing, and many others.
Additionally the digital marketing industry is growing. In fact, the Bureau of Labor Statistics, predicts overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. Like many other tech roles, digital marketing jobs allow you to work from home and earn a higher salary than other positions.
In this blog, we discuss six digital marketing jobs that are available for beginners in the industry who are looking to start their marketing career, the national average salaries and steps to gain the skills required to land the position.
1. Social Media Marketing
Social media marketers sometimes called social media managers, coordinators, or specialists build and manage campaigns on social media outlets for their company’s brand. They create content for social media, manage and track paid social campaigns, and stay current in social media trends. Skills for this role include strong verbal and written communication, creativity and a deep understanding of social media outlets.
National average salary: $34,736 per year
2. Email Marketing Coordinator
Email marketing is one of the most effective channels for generating revenue. Email marketers create campaigns that connect businesses with customers and generate sales. In addition to writing and designing email templates, these specialists are also tasked with growing customer lists and building relationships with clients. You will need to combine data analysis and editorial strategy to be successful in email marketing.
If you want to become an email marketer you should have at least some experience with platforms such as MailChimp, as well as basic knowledge of HTML. You may be tasked with curating blog posts and links to include in newsletters or promotions for subscribers; using an email service provider to build and launch campaigns; keeping an eye on open rates, click through rates, and subscriber numbers; and running A/B tests and other experiments to try to boost performance.
National average salary: $45,334 per year
3. Digital Marketing Coordinator
Digital marketing coordinators collaborate closely with many marketing roles to oversee proper implementation of marketing campaigns. They create and oversee campaign deadlines, manage the budget and coordinate the campaign from start to finish. Digital marketing coordinators should have organizational, time-management and communication skills to be successful in this role.
You’ll need to be able to switch gears quickly and make daily decisions about the best way to spend your time. Depending on your company, you could do everything from writing email marketing newsletters to proposing partnerships with sponsors to managing paid ads. A great way to get started is completing a Digital Marketing Certificate program that looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward..
National average salary: $60,205 per year
4. Content Marketing
Content marketers bring in new leads with by creating blog posts, landing pages, downloadable whitepapers or e-books, and multimedia content like videos and infographics. Content marketers are skilled at writing, editing, and copywriting, and may also need to be well-versed in SEO. In general, content marketing jobs tend to attract writers and editors, and if you have a background in writing and an analytical mind, content marketing could be a great fit for you.
National average salary: $60,888 per year
5. SEO Specialist
SEO Specialists will analyze and improve digital content so their company’s website ranks at the top of search engine results. A typical job description will require SEO specialists to know how to conduct keyword research and turn what they discover into an SEO strategy. They will also need to be comfortable working with metrics and using tracking tools like Google Analytics. They will determine how to best drive traffic to the website by testing and analyzing data to determine trends. SEO specialists will thrive if they possess analytical skills, strong critical thinking and programming or technical skills.
SEO is a skill that is useful in any digital marketing job, if you’d like to master this skill, check out our SEO Beginners class.
National average salary: $53,022 per year
6. Marketing Analyst
Marketing analysts conduct customer satisfaction surveys, run competitive analysis and initiate product testing. It is their duty to measure marketing campaign performance to identify successful patterns and characteristics. They are also charged with examining potential campaign challenges and troubleshooting how to overcome these challenges. Employees in these roles are often data-driven, detail-oriented and technologically-advanced.
While a digital marketer in any specialty will need some familiarity with number crunching in order to get ahead, analysts live or die by a company’s data. A marketing analyst or growth marketer specializes in distilling and studying a company’s data and presenting their findings internally to inform a company’s marketing strategy.
National average salary: $60,084 per year
There are plenty of remote or work-from-home digital marketing jobs. Since you can learn a lot of key marketing skills on the job, digital marketing can be a great option for anyone looking to change careers without going back to school or moving to a big city.
If there are skills you need before submittig your application, we’re here to help. Digital Workshop Center’s Digital Marketing Certificate Program is a comprehensive online program designed to propel your career forward. Options for financial aid include a $0 Upfront Cost ISA Program, the DWC monthly payment plan, or the Tech Skills Scholarship. Additional financial aid includes funding from the following federal aid programs, Workforce Innovation and Opportunity (WIOA) grants, funding from Division of Vocational Rehabilitation (DVR), Veterans Education benefits via the GI Bill® and Post 09/11 Bill® funding for those who qualify. Each option is designed to ease some of the burden of starting a training program.
Talk to a student advisor to learn more.