How To Use Email Marketing to Drive Revenue
Here are four tips you can use in email marketing to drive your revenue.
1. Create Mobile Friendly Emails
2. Personalize Your Email
- Add a subscriber’s first name to the subject line
- Add a personalized detail, like a name or job title to the body of an email
3. Segment Your Contacts
It does take a little more time, but you don’t have to email every contact each time you create an email. In fact, sending fewer emails that are more relevant to your subscribers can increase revenue by 760%. You heard that right seven-hundred-sixty-percent.