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Resources & Blog: Analytics

Excel and Google Analytics

Excel and Google Analytics Make the Most of Your Data Google Analytics is a web-based website tracking tool that will collect data about your website and its users for a wide variety of events, such as website traffic, referring sources, conversions, and much more. Excel, on the other hand, is a spreadsheet-based program that lets you take data from any given source – including Google Analytics – to quantify and understand your results. When you use Excel and Google Analytics in conjunction with one another, you can...

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Improve Web Search Rank with Analytics | Digital Workshop Center

Improve Web Search Rank with Analytics | Digital Workshop Center Learn how you can Improve Web Search Rank with Analytics One of the most important investments businesses can make in this day and age is to work to improve your web search rank. Web search rank refers to the ability of your website to be seen by users searching for specific terms, keywords, or services. The higher your website ranks, the more likely users are to see your website and click through to find your offerings. There are many components to improving your rank. These efforts are known...

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Data Science Jobs in Northern Colorado

Data Science Jobs in Northern Colorado Understanding the options for data science jobs in Northern Colorado Companies around the world are storing more data than ever before in order to learn about their customers’ patterns and behaviors. From online sales to social media trends, there is a vast array of data that is available for companies to leverage and make smart business decisions with. One of the hottest career trends in Northern Colorado and elsewhere is the addition of data scientists with the unique skill set of...

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Google Ads Resources

Google Ads Resources Useful Google Ads Resources and Links A short list of some of our favorite tools to help you start your digital ad campaigns, including Google Ads (formerly AdWords), the right way and track the progress of them as you grow: Ahrefs- great site for content ideas, keyword research, and to analyze your site and competitors. – https://ahrefs.com/dashboard/metrics SEM Rush- a tool for keyword research. You can see what keywords competitors are chasing. – https://www.semrush.com/...

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Google AdWords definitions

Google AdWords definitions Getting started with Google AdWords definitions and terms Is it time to finally get seen by search engines and reach that top spot?  If you are starting to play with Google AdWords and how it can help your digital marketing strategy, you should invest the time to learn all of the terms and key points of AdWords before you begin. Google AdWords can reach an amazing number of people.  Consider the following graphic from wordstream.com: Thanks to our friends at http://blog.wishpond.com who...

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