Excel and Google Analytics
Make the Most of Your Data
- Simple Calculations – You can utilize this add-in to run reports such as mean, median, and mode to make generalizations about your data. There are many various simple calculations you can program Excel to make, based on your needs.
- Histograms – Simply put, a histogram is a diagram that shows data ranges for a variety of factors. You can use the histogram feature in Excel to rank data points based on where they fall in the range. For example, if you want to categorize where your website gets referrals from, you can categorize and visually represent your results with a histogram.
- Charts, Tables, and Graphs – Data is best understood when it is visually represented. You can use your Data Analysis add-in to create a wide variety of reports that will show you and others on your team your results in a visual and easy-to-understand way.
- Trending & Forecasting – There are also a variety of ways you can use your Data Analysis tool to assess your past data to make assumptions about future results. For instance, if your website traffic grows by a certain percentage every month, Excel can help you predict what your traffic will be like a year from now. You can also use this program to help you forecast sales and other metrics based on past data and trending predictions.
Ready to learn more about just how much you can do in our world of big data – including how to combine the power of Excel and Google Analytics? The Google Analytics and Excel classes, as well as the Digital Marketing Certificate, offered at Digital Workshop Center, are all designed to give you the understanding of these programs you need to leverage the data you can collect from your website.
Click here to learn more about these courses and how they can transform your marketing efforts by giving you the data you need to make smart decisions about your website and digital marketing campaigns. Contact us with any questions or to register!