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How To Use Email Marketing to Drive Revenue

Email marketing is a simple, cost-effective way to drive revenue that any small business can implement. With 99% of consumers checking their email every day, it is likely that your message will get your customers attention if you create effective email campaigns.

Here are four tips you can use in email marketing to drive your revenue.

1. Create Mobile Friendly Emails

According to Marketing Land, an estimated 66% of all emails are now opened on mobile devices. So it is vital to create email campaigns that are optimized for mobile view. BlueHornet reports that 80% of your recipients will delete the email if they can’t view it on their mobile devices. Fortunately there are many email service providers that offer responsive templates that automatically adapt your emails to mobile formats. There’s no reason you can’t have mobile friendly emails in 2020.

Email Marketing on Mobile Devices

2. Personalize Your Email

It’s easy to personalize your email marketing campaigns and is proven to increase customer engagement. According to econsultancy, 74 percent of marketers say targeted personalization increases customer engagement .

Two simple ways to personalize your emails: 

  1. Add a subscriber’s first name to the subject line
  2. Add a personalized detail, like a name or job title to the body of an email
Email Marketing Personalization

If you want to take it to the next level, try adding dynamic content. Dynamic content means you create one email, but a certain part of the message changes automatically based on the subscriber receiving it. By engaging your subscribers your more likely to make a sale.

3. Segment Your Contacts

While adding a custom greeting to an email is easy, it can be difficult to personalize the content in every email. One way to provide personalization at-scale is to segment your email lists. Segmentation is a method of categorizing your email list into groups based on demographics or behavior. Then you can create custom emails for each group.

It does take a little more time, but you don’t have to email every contact each time you create an email. In fact, sending fewer emails that are more relevant to your subscribers can increase revenue by 760%. You heard that right seven-hundred-sixty-percent.

4. Automate Some Emails

Email automation has a lot of applications and can help save you time and increase your revenue without even being at your computer. Two types of emails worth automating are welcome emails and transactional emails.

A welcome email is your chance to make a grand first impression, and your best opportunity to get people to take action. Create a welcome email that every new subscriber will receive. Then set up a trigger to deliver the email automatically. This saves you time and allows you to quickly connect with this potential customer. They are looking forward to it and the ones most likely to say yes to your call to action.

Email Marketing Welcome Email

According to Experian, transactional emails have 8x more opens and clicks than any other type of email. Additionally, these emails can generate 6x more revenue. After a subscriber makes a purchase, email a receipt automatically. Since these emails have such a high response rate, it’s a good idea to include a little extra content inside. Chances are the customer is going to click through these emails.

Email Marketing Automation

If you’re looking to connect with customers and drive more revenue, email marketing is a simple and effective tool. The world of marketing a business has shifted to measurable, cost effective digital methods including email marketing.

If you are a small business owner, looking into a new career, or wanting to help to grow your marketing in your business the Digital Workshop Center is here to help. Our Digital Marketing Certificate looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to be successful. As a student you will take classes such as email marketing, social media advertising and SEO for business with instructors who are experts in the field.

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