Advanced Branding and Identity Design

In Module 5, students learn how to develop a complete brand identity system—from initial discovery and concept development to final execution and presentation. Students explore how to define a brand’s personality, create logos, and design supporting visuals that align with brand messaging and audience needs. In addition to traditional design workflows, this module introduces modern tools such as Figma for collaborative design and prototyping, along with emerging AI-powered tools (like Adobe Firefly, Canva AI, and Looka) that assist with concept generation, layout automation, and design variation.

Through client-style briefs, students build real-world brand assets, work in shared digital environments, and experiment with AI to speed up ideation or refine visual direction. The module culminates in the creation of a comprehensive brand package and a polished style guide ready for inclusion in the student’s portfolio. 

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• 7 hours of classroom training | Additional assignments outside of class
• Professional Textbook/Materials
• Download materials with practice data files
• One month of technical support
• Certificate of Completion

Upon successful completion of the Advanced Digital Marketing Class, students will understand:

• Brand discovery: audience research, moodboards, positioning
• Logo creation from sketch to vector (Illustrator + Figma)
• Design systems: fonts, color, imagery, icons, and tone n) Introduction to Figma for collaborative branding projects
• Exploring and leveraging AI design tools for ideation, layout, and creative enhancements
• Final brand presentation deck and mockups for portfolio

• Basic digital literacy including file management is required
• Design Fundamentals is required