Understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.
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Start DateJul2024 weeks. 198 hours.Online
Sessions
Session 1
Mon, Jul 20 05:00 pm MDT - Mon, Jul 20 08:00 pm MDTOnlineSession 2
Wed, Jul 22 05:00 pm - Wed, Jul 22 08:00 pmOnlineSession 3
Thu, Jul 23 05:00 pm - Thu, Jul 23 08:00 pmOnlineSession 4
Mon, Jul 27 05:00 pm - Mon, Jul 27 08:00 pmOnlineSession 5
Wed, Jul 29 05:00 pm - Wed, Jul 29 08:00 pmOnlineSession 6
Thu, Jul 30 05:00 pm - Thu, Jul 30 08:00 pmOnlineSession 7
Mon, Aug 03 05:00 pm - Mon, Aug 03 08:00 pmOnlineSession 8
Wed, Aug 05 05:00 pm - Wed, Aug 05 08:00 pmOnlineSession 9
Thu, Aug 06 05:00 pm - Thu, Aug 06 08:00 pmOnlineSession 10
Mon, Aug 10 05:00 pm - Mon, Aug 10 08:00 pmOnlineSession 11
Wed, Aug 12 05:00 pm - Wed, Aug 12 08:00 pmOnlineSession 12
Thu, Aug 13 05:00 pm - Thu, Aug 13 08:00 pmOnlineSession 13
Mon, Aug 17 05:00 pm - Mon, Aug 17 08:00 pmOnlineSession 14
Wed, Aug 19 05:00 pm - Wed, Aug 19 08:00 pmOnlineSession 15
Thu, Aug 20 05:00 pm - Thu, Aug 20 08:00 pmOnlineSession 16
Mon, Aug 24 05:00 pm - Mon, Aug 24 08:00 pmOnlineSession 17
Wed, Aug 26 05:00 pm - Wed, Aug 26 08:00 pmOnlineSession 18
Thu, Aug 27 05:00 pm - Thu, Aug 27 08:00 pmOnlineSession 19
Mon, Aug 31 05:00 pm - Mon, Aug 31 08:00 pmOnlineSession 20
Wed, Sep 02 05:00 pm - Wed, Sep 02 08:00 pmOnlineSession 21
Thu, Sep 03 05:00 pm - Thu, Sep 03 08:00 pmOnlineSession 22
Mon, Sep 07 05:00 pm - Mon, Sep 07 08:00 pmOnlineSession 23
Wed, Sep 09 05:00 pm - Wed, Sep 09 08:00 pmOnlineSession 24
Thu, Sep 10 05:00 pm - Thu, Sep 10 08:00 pmOnlineSession 25
Mon, Sep 14 05:00 pm - Mon, Sep 14 08:00 pmOnlineSession 26
Wed, Sep 16 05:00 pm - Wed, Sep 16 08:00 pmOnlineSession 27
Thu, Sep 17 05:00 pm - Thu, Sep 17 08:00 pmOnlineSession 28
Mon, Sep 21 05:00 pm - Mon, Sep 21 08:00 pmOnlineSession 29
Wed, Sep 23 05:00 pm - Wed, Sep 23 08:00 pmOnlineSession 30
Thu, Sep 24 05:00 pm - Thu, Sep 24 08:00 pmOnlineSession 31
Mon, Sep 28 05:00 pm - Mon, Sep 28 08:00 pmOnlineSession 32
Wed, Sep 30 05:00 pm - Wed, Sep 30 08:00 pmOnlineSession 33
Thu, Oct 01 05:00 pm - Thu, Oct 01 08:00 pmOnlineSession 34
Mon, Oct 19 05:00 pm - Mon, Oct 19 08:00 pmOnlineSession 35
Wed, Oct 21 05:00 pm - Wed, Oct 21 08:00 pmOnlineSession 36
Thu, Oct 22 05:00 pm - Thu, Oct 22 08:00 pmOnlineSession 37
Mon, Oct 26 05:00 pm - Mon, Oct 26 08:00 pmOnlineSession 38
Wed, Oct 28 05:00 pm - Wed, Oct 28 08:00 pmOnlineSession 39
Thu, Oct 29 05:00 pm - Thu, Oct 29 08:00 pmOnlineSession 40
Mon, Nov 02 05:00 pm - Mon, Nov 02 08:00 pmOnlineSession 41
Wed, Nov 04 05:00 pm - Wed, Nov 04 08:00 pmOnlineSession 42
Thu, Nov 05 05:00 pm - Thu, Nov 05 08:00 pmOnlineSession 43
Mon, Nov 09 05:00 pm - Mon, Nov 09 08:00 pmOnlineSession 44
Wed, Nov 11 05:00 pm - Wed, Nov 11 08:00 pmOnlineSession 45
Thu, Nov 12 05:00 pm - Thu, Nov 12 08:00 pmOnlineSession 46
Tue, Nov 17 05:00 pm - Tue, Nov 17 08:00 pmOnlineSession 47
Wed, Nov 18 05:00 pm - Wed, Nov 18 08:00 pmOnlineSession 48
Thu, Nov 19 05:00 pm - Thu, Nov 19 08:00 pmOnlineSession 49
Mon, Nov 23 05:00 pm - Mon, Nov 23 08:00 pmOnlineSession 50
Wed, Nov 25 05:00 pm - Wed, Nov 25 08:00 pmOnlineSession 51
Thu, Nov 26 05:00 pm - Thu, Nov 26 08:00 pmOnlineSession 52
Mon, Nov 30 05:00 pm - Mon, Nov 30 08:00 pmOnlineSession 53
Wed, Dec 02 05:00 pm - Wed, Dec 02 08:00 pmOnlineSession 54
Thu, Dec 03 05:00 pm - Thu, Dec 03 08:00 pmOnlineSession 55
Mon, Dec 07 05:00 pm - Mon, Dec 07 08:00 pmOnlineSession 56
Wed, Dec 09 05:00 pm - Wed, Dec 09 08:00 pmOnlineSession 57
Thu, Dec 10 05:00 pm - Thu, Dec 10 08:00 pmOnlineSession 58
Mon, Dec 14 05:00 pm - Mon, Dec 14 08:00 pmOnlineSession 59
Wed, Dec 16 05:00 pm - Wed, Dec 16 08:00 pmOnlineSession 60
Thu, Dec 17 05:00 pm - Thu, Dec 17 08:00 pmOnlineSession 61
Mon, Dec 21 05:00 pm - Mon, Dec 21 08:00 pmOnlineSession 62
Wed, Dec 23 05:00 pm - Wed, Dec 23 08:00 pmOnlineSession 63
Thu, Dec 24 05:00 pm - Thu, Dec 24 08:00 pmOnlineSession 64
Mon, Dec 28 05:00 pm - Mon, Dec 28 08:00 pmOnlineSession 65
Wed, Dec 30 05:00 pm - Wed, Dec 30 08:00 pmOnlineSession 66
Wed, Jan 06 05:00 pm - Wed, Jan 06 08:00 pmOnlineSession 67
Thu, Jan 07 05:00 pm - Thu, Jan 07 08:00 pmOnlineSession 68
Mon, Jan 11 05:00 pm - Mon, Jan 11 08:00 pmOnlineSession 69
Wed, Jan 13 05:00 pm - Wed, Jan 13 08:00 pmOnlineSession 70
Thu, Jan 14 05:00 pm - Thu, Jan 14 08:00 pmOnline- $6,995.00 excl. Tax
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Description
The world of marketing a business has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products online in ways drastically different than in the past. For any business, there are modern skills and strategies required to reach your audience, while also learning about data-driven consumer trends.
Our Digital Marketing Certificate is built for students who want to understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.
Digital Workshop Center’s Digital Marketing Certificate program takes a modern approach to teaching digital marketing from the ground up - one that is frequently validated by hiring managers and will leave students fully prepared to pursue a variety of marketing career paths.
FAQ
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Includes
- 198 hours of classroom training | Additional assignments outside of class
- Download materials with practice data files
- One month of technical support
- Certificate of Completion
Objectives
Upon successful completion of this program, students will:
- Understand and design digital marketing strategy
- Explore business and consumer strategies
- Determine a value proposition
- Explore customer segments
- Define user personas and target audiences
- Explore essential digital marketing tools including search engine optimization (SEO), social media, social media advertising, email marketing, and pay-per-click (PPC) ads using Google Ads
- Dive into effectiveness with Google Analytics
- Understand basics of content creation and content marketing
- Review the role of AI within the digital marketing world
- Examine customer engagement and retention
- Improve storytelling and persuasion marketing
- Plan budgets and understand the economics of digital spend
- Create a comprehensive digital marketing plan and present a final Capstone project Digital Workshop
Prerequisites
Basic Digital Literacy is required.