Digital Marketing
Certificate

In Module 1, students will begin their program by examining effective methods to create digital marketing strategies. Understanding a company’s audience and value proposition, students will learn how to create user personas and define the key performance indicators (KPIs) for their strategic plan. By the end of this module, each student will have defined the essentials of an effective marketing plan to be utilized throughout the program.

• Explore and define Business and Consumer Strategy
• Determine core components of a business (value proposition, business model, customer).
• Determine an overview of financial success metrics for digital marketing: key performance indicators (KPIs), return on ad spend (ROAS), cost per acquisition (CPA), customer lifetime value (CLV).
• Explain your business model and compose an elevator pitch.
• Define digital marketing, exploring its evolution and the current landscape.
• Understand segments and the role segmentation plays in marketing.
• Identify your audience and build a target persona

In Module 2, you will go beyond the strategy to explore the tools that are the pillars of digital marketing today. Diving into SEO, social media campaigns, PPC advertising, and email marketing will give students a foundation of how the tools work. Furthermore, it will give each student the knowledge on how to apply their strategy to attract the right audience.

• Search Engine Optimization (SEO)
• Social Media and Social Media Advertising
• Email Marketing
• Paid Search (PPC) & Google Ads

In Module 3, students will explore ways to measure the effectiveness of their strategy.  Once a strategy has been deployed, digital marketing analytics provide limitless ways to measure if your audience is aligning to your messaging and marketing efforts.  By the end of this module, each student will know how to read Google Analytics reports and use that knowledge to make smarter business decisions.

• Google Analytics Introduction
• Admin Interface
• Reporting Interface
• Google Analytics Best Practices
• Advanced Google Analytics
• Custom Analytic reporting
• Analyzing reports with Excel
• Dashboards

In Module 4, there is an emphasis on learning how to create content.  In digital marketing today, there is a constant need to create content that aligns to the strategy.  Knowing how to create content and take advantage of AI tools gives you valuable job skills that employers want to see.  By the end of this module, students will be able to evaluate their user personas and create content to market directly towards them.

• Introduction to Canva
• Creating content for digital marketing campaigns
• Comparing Canva to Adobe Photoshop
• Using stock imagery
• More with Canva for campaigns
• Creating logos
• Understanding raster vs vector graphics
• Using AI tools for content creation
• Understanding the role of AI within digital marketing

In Module 5, students will expand on ways to speak directly to their customer base and improve storytelling and retention.  Each student will examine ways to evolve their original strategy with the tools in mind, and continue to experiment with ways to attract the right audience.  By the end of this module, each student will have a better understanding of a marketing plan as a living and ever-changing guide for their company’s marketing efforts.

• Content Marketing
• Where & How to Share Content
• Customer engagement & retention
• Customer Voice
• Storytelling & Persuasion Marketing
• Setting Your Budget

In Module 6, students have an opportunity to put their finishing touches on their marketing plan as part of their portfolio.  In addition, as students begin to look after graduation and to the next step of their career path, our instructors will provide extensive mentorship on what the job market trends look like, and how to prepare to find work as a marketing professional.  At the end of this module, students will present their final Capstone project and receive critique from their peers.

• Finding work as a marketing professional
• Digital Marketing Interviews
• Portfolio: further planning, review designer portfolios, critiques
• Work sessions with other students, with instructor, and solo to work on portfolio, project, and case study.
• Final Presentations and Critique

The program is approximately 6 months long.

Students complete structured coursework, portfolio projects, and a Capstone experience designed to demonstrate job-ready skills.

Students attend:

• 3 sessions per week
• 3 hours per session
• 9 hours per week of live, instructor-led training

Students attend scheduled live classes each week and should plan additional time outside of class to complete marketing assignments, campaign exercises, and analytics reporting projects.

Consistent weekly engagement strengthens campaign planning skills.

This is a part-time program designed for:

• Working adults
• Job seekers
• Career changers
• Adults balancing family or caregiving responsibilities

Many students work or actively job search while enrolled.  This program is typically offered in evening sessions.

The program is delivered in a live, online instructor-led format. All sessions include real-time instruction, discussion, and feedback.  If a student were to miss a class session, they do have the option to watch recordings and make-up any assignments.

Graduates may pursue roles such as:

• Digital Marketing Specialist
• SEO Specialist
• Paid Media Coordinator
• Marketing Analyst
• Social Media Manager
• Content Marketing Specialist

The curriculum aligns with the technical and strategic expectations of modern marketing teams.

Yes. The Digital Marketing Certificate may be approved for funding through Division of Vocational Rehabilitation (DVR), depending on individual eligibility and case approval.

Yes. Unlimited career coaching is included for all students at no additional cost.

Career support may include:

• Resume and LinkedIn guidance
• Portfolio and project review
• Interview preparation
• Job search strategies for analytics roles

This support is especially valuable for career changers and unemployed learners.

Students will complete Google Marketing certificates as a result of this program.

While the program focuses on job-ready marketing skills and portfolio development, students may choose to pursue additional industry certifications (such as platform-specific credentials) independently if desired.

Take the next step by completing our inital application form here.

And schedule a time to quickly speak to an advisor.

Questions? Talk to our Admissions team today to learn more by visiting our contact page.