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5 Ways To Connect With Your Customers Via Social Media

Even though typing into a tiny electronic screen may not feel very warm and personal, it’s a fantastic way to make meaningful connections with your clients, future customers, and fans. While nothing can replace an in-person interaction, social media interactions are quickly becoming the most popular means of communication in the marketing world. Billions of people log in to these platforms on a daily basis, and use these to maintain friendships, follow news, and also make purchasing decisions....

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5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style! One of the greatest ways to reach...

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3 Reasons To Bring Your Mom to DWC

In today’s fast-paced and ultra-connected world, technology is what holds us together. It drives our commerce, supports our social lives, and is the tool we use to create our futures. The amazing thing is that computers haven’t even been around that long- it wasn’t until the late 1980’s that most families owned their own desktop, and it would be almost another two decades before smart phones became a thing. If you’re under the age of 30, chances are you’re extremely comfortable with technology...

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Web Development: No Better Substitute for Learning HTML

[Originally published in The Coloradoan on 8/31/12] When prospective students approach me about enrolling in some of my beginner web design classes, they often ask if they should learn HTML or purchase Adobe Dreamweaver to edit their website. Everyone’s needs are different, but I always give the same answer. HTML, or Hyper-Text Markup Language, is the fundamental language of the Internet, while Adobe Dreamweaver is a tool to help you write that language better. The analogy I typically...

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Search Engine Optimization a Must

[This column originally appeared in The Coloradoan on 6/29/12] If your business has a website, it’s important to get it atop the results for search engines such as Google and Bing. In fact, 94 percent of shoppers research a product online before making a web purchase, including to the Complete Shopper Intelligence Study. Shoppers overwhelmingly turn to search engines for information, with 61 percent of shoppers say they often or always use a search engine while researching a future online...

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