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Resources & Blog: Social Media Marketing

Marketing Automation – Getting started automating your business

Marketing Automation – Getting started automating your business As I was looking to start growing business in 2006, I ran into similar problems that almost all small business owners face.  With limited capital and resources as a start-up, I needed to get creative on how to maximize my tech skills and marketing automation to get the most of every day.   Today, the marketing automation tools have grown considerably and they have become an invaluable part of how we stay connected with our customers and leads. Over 15 years, I have learned a few tips and...

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Essential Social Media Metrics You Should Be Watching Closely

Essential Social Media Metrics You Should Be Watching Closely As you get your business up and running on social media, it is very easy to be overwhelmed by the sheer amount of data thrown at you.  Every social media platform provides a variety of social media metrics that you can use to improve your business decisions.  However, some metrics are easier to understand than others. To simplify what data you are viewing, it is first important to understand your audience and your goals.  Everyone joins social media for a different purpose, and you should be...

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