Resources & Blog: Search Engine Optimization
by Digital Workshop Center | Feb 5, 2019 | Digital Marketing, Google AdWords, Google Analytics
Tags: article, articles, certificate programs, digital marketing, Google, google adwords, google analytics, search engine optimization, SEO
SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...
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by Digital Workshop Center | Oct 24, 2018 | Digital Marketing, Search Engine Optimization, SEO and Social Media, Workshop Blog Posts
Tags: article, articles, search, search engine, search engine optimization, SEO, tutorial, tutorials
Resources for SEO Classes Provided by Carmelo Mannino of DWC HARO – a tool to get daily emails with reporters looking for sources Keyword Planner – starting place for keyword research. Accessed through Adwords. Google Trends – Shows search trends across Google Google Speed test/ Page Speed Insights– Test the speed of your website. Need to do each of your major pages. Google Mobile Friendly Test– Test how responsive your site is. Google Mobile speed test– How fast does your...
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by Digital Workshop Center | Aug 1, 2017 | Digital Marketing, Google AdWords, Workshop Blog Posts
Tags: adwords, analytics, content marketing, digital marketing, Google, ppc, search engine, search engine optimization
Getting started with Google AdWords definitions and terms Is it time to finally get seen by search engines and reach that top spot? If you are starting to play with Google AdWords and how it can help your digital marketing strategy, you should invest the time to learn all of the terms and key points of AdWords before you begin. Google AdWords can reach an amazing number of people. Consider the following graphic from wordstream.com: Thanks to our friends at http://blog.wishpond.com who...
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by Digital Workshop Center | Nov 21, 2016 | Search Engine Optimization, Workshop Blog Posts
Tags: Google, google analytics, Google Apps, Google Updates, search, search engine, search engine optimization, Search Engine Rank
Understanding crawl errors with free webmaster tools to improve web traffic If you’ve taken any SEO classes, you know that the Google Search engine is the most important search tool for users to find your site. After all, Google searches control 75% of worldwide search requests according to Netmarketshare.com. I tell my students that “Google controls the search game, so you need to learn how to play it.” To learn how you are doing with your ranking in search results, one of...
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by Digital Workshop Center | Aug 10, 2016 | Email Marketing, Google Analytics, Search Engine Optimization, Social Media for Business, Workshop Blog Posts
Tags: article, email marketing, google analytics, mailchimp, search engine optimization, social media
![Useful Links – SEO, Google Analytics, Email Marketing]()
For Digital Marketing classes at DWC, here are some of our instructors favorite websites you should know about: https://moz.com/blog (SEO) Primarily used for search engine optimization in order to get best practices related to incorporating SEO into other marketing initiatives, such as content marketing, as well as site architecture errors and recommendations. Moz also has a number of premium programs available for purchase that will list out the site errors on your website, internal/external...
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